PR 20/20

JANUARY 15, 2019

New year, same marketing program? If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. But we as marketers know “trends” can mean just about anything. Top Marketing Trends for 2019, Curated.

Trends 57

Trends Marketing Software Video 57

Solo PR Pro

JANUARY 7, 2019

Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? In our Solo PR circles, we often discuss starting with the measurable goal and working backward to develop the campaign to get us there. Content Marketing. Voice Search / AI.

Trends 45

Trends Google Crisis Management Data 45

PRSay

SEPTEMBER 10, 2019

It’s not always easy for PR pros to reach their target audience in the highly competitive landscape of 2019. To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. At the PRSA 2019 International Conference , Oct.

Storytelling 136

Storytelling Video Strategy Analytics 136

Contently - Strategy

OCTOBER 9, 2019

The reason for this, it turns out, is super simple: Most marketers don’t ever talk to their prospects and clients. The empathy marketing problem. According to the Content Marketing Institute’s 2019 B2B Research report, just 42 percent of B2B marketers talk to clients as part of their research.

Marketing 108

Marketing How To B2B Exercises 108

Sword and the Script

DECEMBER 21, 2021

“We are going to see more journalists build their own paid content channels – with or without backing from media outlets. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. 2020: 30 Pragmatic Marketing and PR Predictions for 2020.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Critical Mention

JANUARY 22, 2019

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction. In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Sword and the Script

JUNE 9, 2020

That’s an increase from 68% in 2019 and 51% in 2018. Measured on clicks, quick hits.” When you know them, you’ll naturally know how to be relevant. It’s a metric that tells you how many views a given article actually had. That’s what content marketing is all about. Fewer journalists, more PR people.

Media Relations 113

Media Relations Media Survey Pitching 113

Cision

SEPTEMBER 18, 2015

In March, live video streaming apps Meerkat and Periscope launched, shifting the PR and marketing world yet again. With Cisco predicting that video will account for 80 percent of Internet traffic by 2019, brands shouldn’t have to think twice about incorporating live video streaming into content marketing strategies.

Video 120

Video Analytics Customer Service Content Marketing 120

Critical Mention

JANUARY 22, 2019

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction. In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community.

Interviews 60

Interviews Content Marketing Writing Journalism 60

PRSay

OCTOBER 10, 2019

Cision is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Enter earned media management — the system we use to think about, track and measure earned media at Cision. Step 3: Measure. Don’t let this step feel overwhelming; integration will break down how to approach it. Step 4: Integrate.

Media 101

Media Storytelling System Technology 101

Sword and the Script

AUGUST 17, 2019

That’s according to a report – 2019 Digital Brand: Awareness, Engagement & Action Index (reg. The report aimed to understand how to cut through the noise – and polled 1,000 respondents to discover what drives “awareness, engagement and action” online. So, given the results which one is better – PR or content marketing ?

Study 61

Study Survey B2B Advertising 61

PR 20/20

JULY 9, 2019

The top rated Marketing Score sections were Business Cores (62.2%) and Marketing Cores (54.6%). The lowest rated sections were Content Marketing (24.6%) and Lead Sources (32.2%). This version of Marketing Score was always just the beginning. Technology: Marketing, sales and service technology solution utilization.

Marketing 66

Marketing Resources Technology Tools 66

Sword and the Script

JUNE 30, 2020

The 2019 edition of the survey had similar findings with 38% of respondents saying they report to the CEO while 35% reported through marketing (click image for higher resolution). Since marketing is aligned with sales , that chat changes the role of the communicator, right? Where PR Should Report? Understand the comms role.

Report 119

Report Publicity Survey B2B 119

Contently - Strategy

MAY 7, 2020

During my time helping others develop their own content strategies, I worked a lot on setting goals, analyzing competitors, and developing brand voice. But there was one part that I had to learn how to master as I got more experience: the art of the internal sell. What metrics do they use to measure those goals?

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Waxing UnLyrical

MARCH 31, 2019

Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further. Hypetap and TrendKite (recently acquired by Cision) are measuring influence on a more contextual basis, analyzing individual content pieces. AI will help save face. What About Analytics and Reports?

Analytics 65

Analytics Data Pinterest System 65

PR 20/20

NOVEMBER 20, 2018

smart, measurable, attainable, relevant and timely). Related Read >> How to Set Performance-Driven Marketing Goals [Tips from Top Marketing Minds]. We’ve done workshops like these in a variety of settings with brands like JumpStart and at events like SXSW and Content Marketing World.

Strategy 62

Strategy Marketing Internal International 62

Sword and the Script

APRIL 2, 2019

According to my reading of the 2019 Report on the State of the Legal Market , by the Center on Ethics and the Legal Profession at Georgetown Law and the Thomson Reuters Legal Executive Institute – an industry benchmark – some firms are doing better than others. PR Measurement: A Pulse Check on How Communicators Show Value.

Agency 95

Agency Trends Marketing Survey 95

Sword and the Script

DECEMBER 20, 2022

. ~ David Berkowitz , Founder, Serial Marketers. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” The Internet moves at breakneck speed, but that doesn’t mean that we as marketers have to do the same. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. ” Scott Kaminski | Häfele America Co.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. Source: Content Marketing is the New Conference ).

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 28, 2022

That’s up from 17 interactions in 2019. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. 97% of respondents said video content and communication were useful after making a purchase. PR measurement.

B2B 118

B2B Marketing Survey Software 118

Sword and the Script

JANUARY 1, 2019

Here are the posts readers read the most in 2018 – as measured by readers clicks. That so few are paying attention to this means it’s a real opportunity for an entrepreneurial CMO with bona fide content marketing chops. 5) Did Outbrain Try to Pitch Content Marketing at Cannes? Native ads are not content marketing.

Content Marketing 60

Content Marketing Survey B2B Google 60

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Contently - Strategy

DECEMBER 5, 2019

Understanding how to pick the right insurance or save for a mortgage can literally change someone’s life. million for their content marketing budgets in 2019, per Contently research. The first part compares finance against other industries and highlights content benchmarks. Report Methodology.

Financial 111

Financial Industry Report Insurance 111

Buzzstream

MAY 2, 2024

And I’ve wanted to start Positional since 2019. There are a lot of SEO tools and content marketing tools on the market. And just for all the listeners, Positional is a content marketing and SEO tool. And so even back in like 2019, Matt and I had.

Internal 118

Internal International Insurance Insurance 118

Contently - Strategy

JANUARY 2, 2019

At the state of content marketing webinar I co-hosted last month, attendees submitted 50 questions, which means we either did something terribly right or terribly wrong. I’m leaving on my 2-month Contently sabbatical in January. Here’s how to make that happen: 1. Set goals and KPIs and measurement framework.

Case Study 110

Case Study Content Marketing Strategy Facebook 110

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. A good number of predictions struck me as highly probable in 2019. 5) Alignment of marketing and customer success. “A

Social Media 93

Social Media Marketing Media Creativity 93

Sword and the Script

DECEMBER 15, 2020

Marketing predictions. Efficient marketing execution and measurement. Too often marketers become enamored with the latest trends and tools. Marketing be nimble. Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. Time to focus on blocking and tackling.

Marketing 169

Marketing Employee Content Marketing Training 169