Communications Conversations

JANUARY 15, 2019

I’ve noticed some stats and numbers recently that lead me to believe 2019 may be the start to more CEOs embracing social media. What I see here are three big trends coming together, and one large opportunity. First trend : Employees wanting to see more of their leaders online/on social media.

Government 74

Government Employee LinkedIn Insurance 74

Agility PR Solutions

SEPTEMBER 4, 2019

As the Class of 2019 is about to hit the workplace this fall, new research from theEMPLOYEEapp of 1,000 high school and college graduates reveals what these new employees expect from their employers when it comes to flexible work options, company communications and technology. appeared first on Agility PR Solutions.

Employee 92

Employee Technology Company Communications 92

Agility PR Solutions

JANUARY 2, 2020

The post Previewing the 2020 workplace—10 emerging global talent trends for the year ahead appeared first on Agility PR Solutions.

Trends 88

Trends Training Employee Brand 88

5W PR

SEPTEMBER 16, 2020

As a result, only half said they would return to stores even after they were satisfied that it was safe, sanitized and where both shoppers and employees were required to wear facial masks. Walgreens told Forrester that spending for nonessentials was lower in May, continuing a trend the analytics firm found in its April survey.

Consumer 88

Consumer Trends Publicity Survey 88

PRSay

JULY 19, 2023

As some employees resist companies’ plans to return to the office after the coronavirus pandemic, a hybrid schedule that combines working from home some days with working in the office perhaps three days a week has implications beyond the workplace, CNBC reports. As a result, many cities could find their fiscal health imperiled.

Real Estate 78

Real Estate Retail Report Employee 78

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. If you’ve been a reader in 2019, thank you! 1) What do Public Relations Salary Ranges Look Like in 2019? The 2019 JOTW Communications Survey | Trends in Corporate Communications and Public Relations from Frank Strong. 6) How Long Should a Blog Post be in 2019?

Blogging 80

Blogging Publicity Marketing Survey 80

Onclusive

JUNE 2, 2021

You’ll want to know how your story will fit into the broader industry trends and what the media are currently interested in. 65% of PR pros said the ability to quantify Big Data Analytics will be the most important skill to the future of the industry ( USC Annenberg School for Communication and Journalism, 2019 ).

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. Employee Brand Engagement.

Social Media 62

Social Media Trends Media How To 62

PRSay

DECEMBER 19, 2018

In creating the daily Issues & Trends newsletter, an exclusive PRSA member benefit, we here at PRSA’s publications department often share the media stories we find fascinating, informative and pertinent to the evolving communications profession. ” Tech trends. He creates and edits Issues & Trends.

Trends 95

Trends Crisis Corporate Leadership 95

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Several trends that started in 2021 will grow to carry over into 2022. Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands. Issues from 2021 to carry-over.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

SEPTEMBER 1, 2020

In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever. SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” The Cision deal was announced in 2019 and closed this year.

Internal 147

Internal International Tools Software 147

PRSay

DECEMBER 21, 2020

One way she did this was by sharing trend data and insights, which we would then use to craft client programs. To do this, be passionate about your organization’s vision, clients and employees. PR in Anchorage, Alaska, and chair of the Counselors Academy 2019 Spring Conference, said: “Leaders must take strategic risks.

Leadership 187

Leadership Conference Training Data 187

PRSay

JULY 26, 2021

Corporate America is now going through an immense shift with the dialogue around inclusion, equity and belonging for their employees, customers and communities. Employee engagement starts with listening to your people . Today, inclusion and equity among a company’s workforce is a must. Customer obsession and service commitment.

Travel 144

Travel Community Employee Government 144

5W PR

FEBRUARY 17, 2021

For today’s marketers, it’s figuring out what the next big consumer trend will be. The reasons for being able to anticipate the next big trend are obvious. Determining if something will be a passing fad or a trend can be difficult so deciding whether to pursue or invest in it can feel like a gamble.

Consumer 97

Consumer Trends Viral Survey 97

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. This includes everything from management tools like Spredfast and Sprinklr to analytics tools to employee social advocacy tools.

Technology 84

Technology Social Media Tools Trends 84

Sword and the Script

JUNE 30, 2021

When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media conducted the fourth annual JOTW Strategic Communications Survey to understand trends in the field of communications.

Survey 118

Survey Communications Ethics Measurement 118

NewsWhip

FEBRUARY 19, 2020

To recap, in 2019, both Gucci and Prada were in hot water for designs that evoked blackface. Engagements to major racially-charged crises in 2019. The first six months of 2019 saw Gucci, Katy Perry, and Prada brush with blackface in their designs, and just in time for Black History Month, Adidas served up an all-white shoe.

Training 97

Training Brand Branding Fashion 97

Sword and the Script

AUGUST 1, 2022

Respondents identified the top comms challenges as 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%). The lack of employee experience is a new challenge near the top of the list for the first time. 2019 JOTW Communications Survey. Top three comms challenges.

Survey 129

Survey Communications Measurement Internal 129

NewsWhip

AUGUST 18, 2022

Every year we talk about how Halloween begins trending earlier and earlier, and this year Home Depot was the brand leading conversations about the holiday, quickly gaining an impressive amount of public interest online which steered the home improvement chain onto our list of the top brand stories. Key learnings from July’s brand coverage .

Brand 78

Brand Branding Employee Trends 78

Mindful Marketing

SEPTEMBER 13, 2023

Over the past 50 years, the world has become more welcoming in many ways, but have toy makers kept pace with the inclusivity trend? In 2019, the Lego Group conceived a creative way to bridge the participation gap by using the bricks’ raised knobs to represented braille letters.

Company 98

Company Consumer Radio Employee 98

Agility PR Solutions

FEBRUARY 24, 2019

The post How the “post-digital” world creates opps for better personalized experiences appeared first on Agility PR Solutions.

Enterprise 60

Enterprise Technology Employee Trends 60

PRSay

AUGUST 6, 2019

On the professional sports front, the National Hockey League also skated their way into an incubator of Gen Zers in early 2019. Once a week, they have a dedicated group of college-age Gen Zers visit their firm and share the latest trends and insights with agency employees.

Television 155

Television Instagram Consumer Newspapers 155

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Reputation Us

JANUARY 3, 2020

The scientific study, released in April 2019, found that “community relations” is one of the major factors that impacts a company’s reputation. Of the world’s 100 most reputable companies for social responsibility in 2019 , Lego, Natura and Microsoft rose to the top. Linking Your Reputation to Social Responsibility.

Reputation 60

Reputation Corporate Survey Employee 60

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. I also help support employee engagement efforts.”.

Employee 147

Employee Print Writing Survey 147

Agility PR Solutions

SEPTEMBER 8, 2019

Many people talk about company culture when discussing the success of a business and its appeal to new employees—but what does this actually mean? In 2019, having a good company culture like big businesses such […]. The company culture of your business is the environment that you are working in, the goals and the shared beliefs.

Company 81

Company Employee Trends Publicity 81

Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities.

Groups 68

Groups Brand Branding Facebook 68

5W PR

NOVEMBER 18, 2019

A recent experiment conducted by Microsoft’s Japan arm tested the effect of a shorter work week on employee productivity. All other working conditions during this abbreviated work week remained the same: the employees were still paid the same amount, and they still had to perform the same amount of work. is declining. So what gives?

Employee 87

Employee Course Meeting Company 87

Critical Mention

APRIL 9, 2020

The 2019 novel coronavirus has directly impacted public relations and communication strategies for agencies, schools, healthcare organizations, government entities and businesses of all sizes. For example, Critical Mention is in the heart of New York City and our employees are working remotely due to the risk that COVID-19 poses.

Healthcare 89

Healthcare Radio Sports Video 89

Communications Conversations

OCTOBER 31, 2019

For example, Sara routinely participates in a huge LinkedIn hash tag trend: #MotivationMondays. That’s what connects with employees and prospective employees. And, not to beat this horse to death, but that’s what employees, prospective employees and people want from their leaders. Not in 2019.

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

Sword and the Script

APRIL 30, 2019

2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference. SocialChorus ranked in the top 10 on a question for the 2019 JOTW Communications Survey asking PR respondents to rank PR vendors by familiarity and favorability.

Industry 85

Industry Media Technology Employee 85

Sword and the Script

APRIL 23, 2019

The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report. If the country is divided, you can bet for most companies, their employees and customers are too. It seems this survey suggests most CEOs have a similar line of thinking.

Technology 126

Technology Study Communications Survey 126

Sword and the Script

NOVEMBER 23, 2019

MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. 2019 Webinar Benchmarks Report by On24.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Sword and the Script

MARCH 26, 2019

That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement. 8) Employee engagement surveys: 36%. Here are the top ten metrics respondents say they track: 1) Web traffic / web analytics: 73%.

Measurement 116

Measurement Communications Survey Web 116

Communications Conversations

JULY 19, 2019

It’s a bit of the same trend Kahlua’s picking up on with its “Zero Likes” campaign that was unveiled just this week. in Q1 2019 from 4% three years earlier, while the rate for non-sponsored posts slid to 1.9% .” It made news on Fox earlier this month. Needless to say, I think he’s struck a nerve.

Instagram 60

Instagram Marketing Trends Survey 60

Mindful Marketing

OCTOBER 10, 2021

The iconic social network that’s often been the focus of questions from citizens and senators, was back in the spotlight after a former Facebook employee-turned-whistleblower appeared on 60 Minutes and exposed a series of alleged corporate abuses, most impacting consumers. ” 2.

Facebook 79

Facebook Social Media Government Employee 79

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 150

Trends Communications Employee Enterprise 150