Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. If you’ve been a reader in 2019, thank you! 1) What do Public Relations Salary Ranges Look Like in 2019? The 2019 JOTW Communications Survey | Trends in Corporate Communications and Public Relations from Frank Strong. 6) How Long Should a Blog Post be in 2019?

Blogging 80

Blogging Publicity Marketing Survey 80

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever. The Cision deal was announced in 2019 and closed this year.

Internal 147

Internal International Tools Software 147

PRSay

DECEMBER 19, 2018

In creating the daily Issues & Trends newsletter, an exclusive PRSA member benefit, we here at PRSA’s publications department often share the media stories we find fascinating, informative and pertinent to the evolving communications profession. ” Tech trends. He creates and edits Issues & Trends.

Trends 111

Trends Crisis Corporate Leadership 111

Sword and the Script

JUNE 30, 2021

That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. Communications technology. 2019 JOTW Communications Survey. Presentation: The 2019 JOTW Communications Survey.

Survey 120

Survey Communications Ethics Measurement 120

Agility PR Solutions

FEBRUARY 24, 2019

The post How the “post-digital” world creates opps for better personalized experiences appeared first on Agility PR Solutions.

Enterprise 60

Enterprise Technology Employee Trends 60

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). 2) SocialChorus adds new employee comms products.

Industry 86

Industry Media Technology Employee 86

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Here we go…. The company has raised a total of $66.3

Trends 60

Trends Media Report Technology 60

PRSay

AUGUST 6, 2019

On the professional sports front, the National Hockey League also skated their way into an incubator of Gen Zers in early 2019. Once a week, they have a dedicated group of college-age Gen Zers visit their firm and share the latest trends and insights with agency employees.

Television 158

Television Instagram Consumer Newspapers 158

5W PR

NOVEMBER 18, 2019

A recent experiment conducted by Microsoft’s Japan arm tested the effect of a shorter work week on employee productivity. All other working conditions during this abbreviated work week remained the same: the employees were still paid the same amount, and they still had to perform the same amount of work. Department of Labor.

Employee 87

Employee Course Meeting Company 87

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”. PR tech mentions.

Software 154

Software Tools Print Technology 154

Sword and the Script

NOVEMBER 23, 2019

MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. 2019 Webinar Benchmarks Report by On24.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. Some of this variety stems from the organizational chart.

Employee 148

Employee Print Writing Survey 148

Sword and the Script

JANUARY 31, 2023

The company sells services and was using proprietary technology to assist in the delivery of those services. The publication cites Cision Chief Product & Technology Officer Jay Webster as saying: “Factmata’s unique expertise is helping brands and organizations identify risky narratives earlier and more reliably than a human can.

Software 78

Software Case Study Technology Tools 78

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. AI-powered algorithms can analyze large volumes of data and identify patterns and trends that would be difficult for humans to detect. Related: AI in Customer Service: The Race to the Bottom?

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

JUNE 7, 2022

It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). The company “ proactively” severed a relationship with Cision in 2019 after enhancing its capabilities. This isn’t a PR tech story per se, but it is an interesting use of technology in PR.

Software 85

Software Internal International Pitching 85

5W PR

APRIL 23, 2020

What will matter to many of them in the future is how the brand treated its employees during the pandemic. million in 2018 and predicted that nearly 139,000 positions would be eliminated because of self-service checkouts, online sales and other advances in technology. The agency said there were more than 3.6

Consumer 97

Consumer Survey Retail Software 97

Mindful Marketing

OCTOBER 10, 2021

The iconic social network that’s often been the focus of questions from citizens and senators, was back in the spotlight after a former Facebook employee-turned-whistleblower appeared on 60 Minutes and exposed a series of alleged corporate abuses, most impacting consumers. ” 2.

Facebook 79

Facebook Social Media Government Employee 79

PR in High Definition

JUNE 29, 2021

The big tech companies are also announcing their plans for the return to the office (or not) with the likes of Facebook extending remote working to all staff , while Apple employees are pushing back on the company’s plans to return to the office after its CEO, Tim Cook, said all staff must return for three days a week from September.

Healthcare 62

Healthcare Technology Employee Facebook 62

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. million of revenues, improving on 2019’s $10.2 million of red ink on $92.01

Media 106

Media SEO Analytics Analysis 106

PRSay

DECEMBER 18, 2019

It became one of the year’s biggest news stories, one worth exploring in-depth as 2019 concludes. This trend is positive when popular sentiment rewards companies for acting in accordance with their stated values, and for evolving those values with the times. In an Oct. We, as American people, do a lot of business in China,” he said.

Corporate 100

Corporate Crisis Management Crisis Government 100

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. PR technology provider Meltwater unveiled a new interface aimed at simplifying the user experience and providing “enhanced self-help options.”

Internal 63

Internal International Data Media 63

PR in High Definition

APRIL 23, 2020

Finally, tech for good is trending. There has been incredible development in technology itself, but the reputation of the industry has fluctuated, often to extremes. Collaboration between competing technology companies and their technology is a major step change. The past five years have been tough at times for tech.

Government 77

Government Technology Conference Energy 77

Sword and the Script

JUNE 30, 2020

The 2019 edition of the survey had similar findings with 38% of respondents saying they report to the CEO while 35% reported through marketing (click image for higher resolution). The survey solicited respondents from 300 executives in UK-based businesses with 1,000+ employees. Where PR Should Report? However, weren’t so sure.

Report 118

Report Publicity Survey B2B 118

Prohibition

JANUARY 17, 2022

While some fear new technology and its influence on the world of PR, others embrace it. These communications, known as “tweets,” can contain links to external content or photographs, as well as relevant hashtags (#), which allow Twitter users to search for tweets on related, trending subjects. Keep the conversation fresh.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. From an employee standpoint, the generational preferences and habits are so interesting to observe at these big old companies. And what should brands have their eyes on as we head into 2019? Seems informed.

Social Media 60

Social Media Media B2B Content Marketing 60

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Employee communication will continue to be a major focus for many CCOs. Data-driven strategy will increase in importance for employee communications.

Marketing 189

Marketing Content Marketing Data Social Media 189

Communications Conversations

OCTOBER 25, 2018

It’s that time of year–yes, trend season is underway, my social media friends! million trend posts between now and Dec. Most of these trend posts, mind you, will be complete and utter garbage. In fact, many of them are literally cut-and-pasted from last year’s trend posts.

Social Media 89

Social Media Trends Media Instagram 89

Doctor Spin

NOVEMBER 22, 2023

A recent study published in the National Center for Biotechnology Information highlights this trend, emphasizing how the multitude of online media sources vies for our attention, often at the expense of our ability to concentrate for extended periods. 2019, April 15). 2019, April 15). 2 Firth, J., Steiner, G. Gleeson, J.,

eBook 52

eBook Groups Biotechnology Resources 52

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. It could be a part time gig for a task that you can do in a time frame much shorter or at a cost much less than a full time employee.

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

APRIL 27, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros. Full report: 2019 Global State of the Media Report by Cision (reg.

Survey 91

Survey Journalism Study Pitching 91

Sword and the Script

FEBRUARY 16, 2019

Marketers have poured money into technologies that distribute content, but very little into technologies that help creative. It’s not the only study to point to this trend. Bulldog Reporter: 6 In 10 companies plan to expand creative teams in first half of 2019. It’s true of course, but it’s a problem of our own creation.

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. In January 2019 Cision acquired two more companies – TrendKite and Falcon.io. Though figures for Falcon.io

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

DECEMBER 24, 2019

Here’s a reverse-chronological look at how 2019 shaped up. A survey of 300 leaders in businesses with more than 1,000 employees found about one third did not understand the duties of their communications shop – and even fewer saw the value. 77% say they have “more” or “much more” responsibility for technology.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. Data for this report was compiled in November 2019. According to the 2019 Edelman Trust Barometer , financial services ranked last out of 15 industries.

Financial 83

Financial Industry Report Insurance 83

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 93

Healthcare Content Marketing Industry Trends 93