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Trend: Shift to “dark social” will impact your marketing plans in 2019

Communications Conversations

We’ve been hearing about this whole “dark social” trend for quite a while now. But, recent statistics and trend lines have me thinking 2019 may be the year we start to see “dark social” truly start to impact social media marketing plans. Does this impact my content strategy and generation?

Trends 109
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4 trends in journalism and what they mean for the PR industry

Communications Conversations

Today I thought I’d take a look at some of the macro-level trends happening in the media industry and their impact on us, as PR professionals, in the coming years. Trend #1: Newsrooms are more barren than ever. dropped by 23% between 2008 and 2019. Trend #2: Big-time news is increasingly reported from one of three cities.

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Consumer Public Relations Trends: Consumer PR in 2020

5W PR

As a result, only half said they would return to stores even after they were satisfied that it was safe, sanitized and where both shoppers and employees were required to wear facial masks. Walgreens told Forrester that spending for nonessentials was lower in May, continuing a trend the analytics firm found in its April survey.

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Top Online Reputation Trends for 2019

David PR Group

After a year that saw a slew of epic social media fails, like an Elon Musk tweet leading to a set of $20 million fines and numerous folks losing jobs over offensive posts, I can say with certainty that 2019 will offer a new batch of colorful online problems. Here are five key online reputation trends for 2019. Happy New Year!

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Looking to 2019: Planning for PR Pros

Solo PR Pro

The final quarter of the year is also an ideal time to look at areas where our clients should focus and the trends that may become go-to tactics in 2019. Also, update editorial calendars for 2019.”. What do you have to add with your eye on 2019? It All Starts with a Plan. Rose of DKR Communications.

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The employee experience will be critical to business success in 2019

Agility PR Solutions

New research from The Execu|Search Group provides insights into the factors that most impact employee engagement and well-being, aiming to help employers navigate today’s candidate-driven market. The post The employee experience will be critical to business success in 2019 appeared first on Agility PR Solutions.

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The Top Public Relations and Marketing Blog Posts on Sword and the Script for 2019

Sword and the Script

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you’ve been a reader in 2019, thank you! 1) What do Public Relations Salary Ranges Look Like in 2019?