ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients. Explain what is required .

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Since we’re on the cusp of 2019, CEOs should also consider the well-documented ascendance of video. Packaging a differentiator.

Case Study 178

Case Study SEO Film Video 178

Prohibition

AUGUST 15, 2022

Molly-Mae Hague rose to fame after her appearance on ITV’s popular dating show Love Island in the summer of 2019. ” Generally speaking, we’re big fans of the brand and their creative campaigns – however this is a PR disaster we’re pretty sure will leave its mark.

Crisis 62

Crisis Viral Government Crisis Communications 62

Sword and the Script

JANUARY 31, 2023

“Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” The reputational aspect of media monitoring is something Signal AI has already been doing for a while – and they are very well-funded.

Software 78

Software Case Study Technology Tools 78

PR in High Definition

OCTOBER 23, 2019

I struggled to find many landmark reports on the subject but EY’s Beacon Institute released a report in September 2019, defining purpose as “ an aspirational reason for being which inspires and provides a call to action for an organization and its partners and stakeholders and provides benefit to local and global society.”.

Airlines 48

Airlines Local Wikipedia Travel 48

PR Conversations

JUNE 28, 2020

This source, and my long-standing insistance on Don being credited, is acknowledged by Richard Bailey in his handy briefing on PESO at PR Academy Insights from September 2019. A refreshed model graphic and process was published by Gini in February/March 2020 – with Reputation added to the centre.

Measurement 133

Measurement Social Media Blogging Mobile 133

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. link] 4 Argenti, P.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. Fast forward two years later, we finally did it for 2019. Innovation comes by taking a different path in your creativity.

Education 64

Education Creativity Pinterest Facebook 64

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 28) “I build my clients’ reputations by telling their stories via the media.”. 28) “I build my clients’ reputations by telling their stories via the media.”.

Employee 150

Employee Print Writing Survey 150

Karen Freberg

DECEMBER 30, 2019

This decade allowed me to fine tune, evaluate, and creatively execute assignments and opportunities for my students over the years with some amazing clients, such as The Louisville Bats, The Breeders’ Cup, and most recently Facebook. Facebook (2019 – Present). This was a blast and had so much fun! NASA (2018).

Social Media 56

Social Media Conference Travel Internal 56

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. There’s a lot of opportunity, particularly on LinkedIn, to experiment with creative, educational and interesting content that keeps people on platform. This year, we saw in-house teams get downsized and agency budgets get reduced.

Writing 198

Writing Communications Marketing B2B 198

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR in High Definition

JUNE 28, 2022

From 2019 to 2021 , print subscription circulations fell by 7%, and single-sale copies by 11%. Put simply: when it comes to building reputations, shrinking media pools are becoming a bigger problem. Of course, a big part of the solution is for PRs – and our clients – to be more creative and thoughtful in how we approach media.

Reputation 62

Reputation Media SEO Case Study 62

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. That’s all going to change in next year because creative work is the essence of differentiation and a key driver of revenue and profit. Strengthening community-building and connections.

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Marketing Content Marketing Data Social Media 196

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. Fast forward to 2019, and coverage earned online is king. Organizations need to carefully craft and manage their brand and reputation and understand the impact of corporate reputation to their bottom line.

Brand 112

Brand Branding Reputation Corporate 112

Sword and the Script

JANUARY 1, 2019

6) Is Creativity a Skill or Talent? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. This is another good piece from the Unscripted Marketing series focused on creativity. Google+ is a stain on Google’s reputation. from Frank Strong.

Content Marketing 60

Content Marketing Survey B2B Google 60

Mark My Words

OCTOBER 25, 2021

Sober as a motherfu” was the tagline on the 2019 poster promoting its alcohol-free beer, Punk AF, channelling what seems to be BrewDog’s favourite expletive. The inevitable happened and the work, created by Uncommon Creative Studio, was banned. How long before the approach will feel jaded, contrived or even cynical?

Strategy 60

Strategy Marketing Insurance Insurance 60

Shift Communications

JANUARY 2, 2019

Where will Public Relations take us in 2019? Now the questions include: What can I do to manage and enhance the reputation of my company? Now the questions include: What can I do to manage and enhance the reputation of my company? Answer: wherever we want. How can we improve our search rankings?

Analysis 95

Analysis Infographics Internal International 95

Maxim Behar

JANUARY 31, 2024

PR has become a strategic function, enabling proactive communication, reputation management, and the cultivation of positive relationships with various stakeholders. Having successfully completed the Harvard Kennedy School executive program on Leadership in 2019, Mr. Behar has steered the company to numerous awards and significant milestones.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Contently - Strategy

JANUARY 9, 2019

A few months ago, I attended an event for Vox Creative’s Explainer Studio, the media company’s branded content arm. That approach lacks creativity and isn’t going to add much to your content strategy. This isn’t inspiring stuff for video producers or your audience. Trust the video creators you hired.

Video 111

Video Brand Branding YouTube 111

Mindful Marketing

OCTOBER 4, 2020

To create a theme that endures for decades is a creative coup that only the best marketing minds can claim, e.g., Just Do It (Nike), You’re in Good Hands (Allstate), The Real Thing (Coca-Cola). Rap Sheet of Irreverence : While KFC hasn’t been known for championing healthiness, it does have a reputation for insolence.

Publicity 84

Publicity Consumer Advertising Advertising 84

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Improving their brand awareness and reputation. When boiled down, there are two main goals we are trying to achieve for clients when conducting Digital PR projects.

Digital PR 170

Digital PR Industry Strategy Film 170

Communications Conversations

AUGUST 1, 2019

In the summer of 2018 our CEO announced to the organization that we will launch our first-ever Innovation Lab in 2019 and they would recruit 6 people from within the organization to completely step away from their current roles and come together to innovate around a specific challenge the organization/industry is faced with.

Social Media 60

Social Media Media Video Meeting 60

Waxing UnLyrical

MAY 31, 2018

Contrary to popular belief, lawyers do not enjoy making your job harder by nixing your creative campaign ideas. Some content creators do post their pictures, videos and other content pursuant to a Creative Commons license. The most creative photo. Image: Ramdlon via Pixabay , Creative Commons License CC0.

Creativity 71

Creativity Video Interviews Blogging 71

Sword and the Script

DECEMBER 11, 2018

A good number of predictions struck me as highly probable in 2019. The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client.

Social Media 96

Social Media Marketing Media Creativity 96

Stephen Waddington

FEBRUARY 12, 2019

This is data from We Are Social’s Digital 2019 Global Digital report. The result is pointless at best and a reputational issue at worst. You can build beautiful websites and apps, you can publish gorgeous branded content via Facebook and Instagram but if you fail to meet the expectation of your public you’ll face reputational issues.

Publicity 79

Publicity Community Pinterest Reputation 79

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. And, the reality is, in this digital world, relevance is even more important than reputation. In fact, from 2019 to 2020, there was a 42% dip in advertising to newspapers, so this was already happening. So, I really doff my cap at this really creative use.

Healthcare 78

Healthcare Storytelling Communications Local 78

Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. Creative employee communications. “2021 will be the year of communicating creatively with employees – Zoom fatigue is real and it’s not going away any time soon. This underscores the need for a robust digital presence.

Marketing 174

Marketing Employee Content Marketing Training 174