Critical Mention

JANUARY 9, 2019

Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! To be a successful marketer, you must be able to measure your strategies. Marketing’s funnel is changing.

Trends 108

Trends Marketing Mobile YouTube 108

Stephen Waddington

NOVEMBER 21, 2018

Purpose is something you’ll be hearing a lot more of in 2019. In his organisation’s anniversary letter to business leaders he called companies to account on their societal impact. Society is demanding that companies, both public and private, serve a social purpose. Planning and measurement are limited.

Publicity 120

Publicity Analysis Measurement Tools 120

Konnect Agency

DECEMBER 19, 2019

2019 is quickly coming to an end, and whether you have a hired agency for social media, marketing/advertising, or public relations or handle communications in-house, we want to help you close it out with a bang! Take the holiday season as an opportunity to reflect on everything you’ve done since January 2019 and see how much you’ve grown.

Agency 75

Agency Analysis Social Media Advertising 75

Critical Mention

NOVEMBER 29, 2018

A 2018 survey by Dun & Bradstreet, for instance, found that data quality was extremely important to 63 percent of B2B companies. And 2019 figures to be more of the same. That is certainly true of the company’s rollout of Google Marketing Platform in 2018. So, is your data healthy enough for 2019? Critical Mention.

Analytics 105

Analytics Data Trends Marketing 105

Sword and the Script

OCTOBER 6, 2020

SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. The story being monitored could be yours – or someone else’s – the company said in a separate blog post : “The alert operates within a set of search terms defined by you and your analyst, depending on the topic of interest.

Software 176

Software SEO Company Tools 176

Onclusive

FEBRUARY 1, 2019

Last week, Cision announced that it was acquiring media monitoring company Trendkite. As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. People want to invest in what works, but they can only know if something is working if they measure it.

Industry 253

Industry Communications Measurement Technology 253

Onclusive

JANUARY 13, 2020

In July 2019, Livongo, a leading digital health company, set a new industry benchmark by going public with a highly successful and award-winning IPO. How Livongo tracked, measured and reported on the success of their IPO-related content. Although in 2018 the digital health industry received a record breaking $8.1

Media Relations 305

Media Relations Media Financial Corporate 305

Solo PR Pro

AUGUST 5, 2019

Let’s look at the trends discovered in the 2019 edition of this report — PR: Tech – The Future of Technology in Communication. 2019 Global Communication Report. 2019 Global Communication Report. 2019 Global Communication Report. 2019 Global Communication Report. 2019 Global Communication Report.

Technology 66

Technology Trends Survey Report 66

Onclusive

MARCH 11, 2020

In early 2019, Livongo began preparing to go public. At the time, the company was already a leader in consumer digital health, with clients including 20% of Fortune 500 companies, major health plans, and the two largest pharmacy benefit managers as both clients and partners.

Media Relations 195

Media Relations Case Study Media Study 195

Onclusive

DECEMBER 10, 2020

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. While companies can spend time understanding things like Total Cost of Ownership or metrics that they’ve created specific to their sector, the number that provides the most insight is ROI (Return on Investment).

Media 195

Media Software Analytics Measurement 195

PRSay

MAY 9, 2019

A key focus for many PR professionals in 2019 is figuring out a way to accurately quantify the impact of their work. ” And when asked how public relations can increase its value inside an organization, 68 percent of survey respondents said the answer lies with “measurable results.”

Survey 67

Survey Measurement Communications Advertising 67

Communications Conversations

FEBRUARY 6, 2019

I dare say Buffer may be the best tool, platform or social media company blogging today (I also love Hootsuite’s blog). Here are 7 things I learned from the report: 1: Marketers need to get smarter about measuring success on IG stories. In 2019 that doesn’t seem possible. Are you freaking kidding me? The worst part?

Report 76

Report Analysis Video Instagram 76

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. If you’ve been a reader in 2019, thank you! 1) What do Public Relations Salary Ranges Look Like in 2019? The 2019 JOTW Communications Survey | Trends in Corporate Communications and Public Relations from Frank Strong. 6) How Long Should a Blog Post be in 2019?

Blogging 80

Blogging Publicity Marketing Survey 80

Onclusive

JANUARY 27, 2020

Naturally that number varies based on company size and the content being shared, along with what other important news is being shared that day. . As an example, a company like Apple sharing news of launching a new iPhone is likely to experience earned media articles into the thousands.

Data 273

Data Report Study Analysis 273

Onclusive

FEBRUARY 10, 2020

Users who installed the plugin would, sometimes unknowingly, consent to have their browsing habits and data harvested and then later resold by Jumpshot to other companies. . Jumpshot was valued at ~$177 million as recently as July, 2019 , but a mere six months later the company was shuttered. ” .

Media 273

Media Privacy Data Analytics 273

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations.

Conference 329

Conference Marketing Case Study Measurement 329

Contently - Strategy

DECEMBER 12, 2018

The truth is a lot of companies have figured out content marketing and turned it into their secret weapon, driving hockey-stick growth and leaving their competitors lingering in the shadows. But even more companies have struggled to get their programs off the ground and dismissed great content as “just too hard.”

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Communications Conversations

OCTOBER 25, 2018

I asked six people working in social media marketing with some of Minnesota’s biggest and most successful companies this question. How will you create thumb-stopping social in 2019? In 2019, we’ll see emoji keyboards expand to make it even easier to find relevant emojis for our social media posts and community management.

Social Media 89

Social Media Trends Media Instagram 89

Barokas

JANUARY 9, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, there are a handful of key questions to ask in building your media and communications strategy for 2019. Any company looking to have a huge year in marketing in PR must be ready to bolster those goals with adequate resources.

Strategy 60

Strategy Media Pinterest Storytelling 60

Sword and the Script

DECEMBER 11, 2018

A good number of predictions struck me as highly probable in 2019. The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client.

Social Media 91

Social Media Marketing Media Creativity 91

Onclusive

JANUARY 20, 2020

This blog was originally published on AdAge.com on December 18, 2019. However, earned media can be amplified in numerous ways, including company newsletters, email campaigns, corporate social media channels, employee advocacy programs, etc. First, begin by working together to get your earned media amplification program up and running.

Marketing 195

Marketing How To Measurement Advertising 195

Sword and the Script

DECEMBER 24, 2019

Here’s a reverse-chronological look at how 2019 shaped up. For B2B product companies that number came in at 7.1% For B2B companies, earned media and branded content ranked as the most effective digital tactics. Read more: What do Public Relations Salary Ranges Look Like in 2019? 1) The average blog post is 1,236 words.

Marketing 78

Marketing Publicity Survey Study 78

Onclusive

JANUARY 13, 2020

In early 2019, Livongo, a leading digital health company, began preparing to go public. How Livongo used Onclusive to track, measure and report on the success of their IPO. In 2018, venture capital poured a record breaking $8.1 billion worth of funding into digital health. Complete Form To Register For The Webinar.

Media Relations 150

Media Relations Media Measurement Report 150

PR 20/20

JANUARY 15, 2019

If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. That’s why we’ve curated the top trends for 2019 that we believe aren’t going anywhere. Top Marketing Trends for 2019, Curated. New year, same marketing program?

Trends 57

Trends Marketing Software Video 57

Onclusive

FEBRUARY 10, 2020

Users who installed the plugin would, sometimes unknowingly, consent to have their browsing habits and data harvested and then later resold by Jumpshot to other companies. . Jumpshot was valued at ~$177 million as recently as July, 2019 , but a mere six months later the company was shuttered. ” .

Media 221

Media Privacy Data Analytics 221

Reputation Us

APRIL 15, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. As a result, customer loyalty and retention has been top-of-mind for many companies. Both impact your company’s reputation and support your long-term success.

Reputation 78

Reputation Financial Consumer Survey 78

Remote PR Jobs

SEPTEMBER 25, 2023

Content Performance It takes more than a heartwarming story or innovative product launch to earn a story in 2019. This is something I think all PR teams should be offering in 2019 as part of the pitch for earned media. Today, PR must be broadened to multiple channels to deepen and expand the reach to target consumers.

Media 100

Media Print Radio Consumer 100

Solo PR Pro

JANUARY 7, 2019

Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? You probably already have Google or Talkwalker alerts set for your clients’ company names. Panera, Ticketfly, Facebook, we could go on listing the companies who faced data breaches in 2018.

Trends 45

Trends Google Crisis Management Data 45

Reputation Us

JANUARY 7, 2019

*Article published on January 4, 2019 in the Credit Union Times. Brand (n) /brand/: A type of product manufactured by a particular company under a particular name. 2019 will be another pivotal year for credit unions to emerge as credible, trusted financial institutions. The challenge is to be measurably relevant.

Reputation 60

Reputation Nonprofit Policies Financial 60

Reputation Us

JULY 8, 2019

It’s July 2019. According to the 2019 DHM Research and ReputationUs study , 93% of consumers say a company’s reputation is important when they choose among products and services of similar quality and price. Hey executives! Next year is less than six months away. staff, customers) and externally (e.g.,

Reputation 133

Reputation Corporate Financial Employee 133

Stephen Waddington

JULY 28, 2020

Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019).

Tools 135

Tools Software Enterprise Measurement 135

Flatiron Communications

FEBRUARY 2, 2019

It’s not a measure of whether a candidate will ultimately succeed in the job, but rather one that speaks to his or her currency and experience. 2019 PR/Media Questionnaire. _Amazon is an advertising company. _Amazon is a cloud service company. What did the company just announce to try to ensure their sustenance? _.

Media 41

Media Public Affairs Journalism Retail 41

Onclusive

DECEMBER 19, 2019

This blog was originally published on AdAge.com on November 20, 2019. I recently spoke to the CMO at a large industrial printer company, and she mentioned that they’re actively trying to speak to customers with voices beyond their own. CEOs, CFOs and CMOs pay for control.

Marketing 195

Marketing Advertising Advertising System 195

Onclusive

JANUARY 16, 2019

Data science and digital media are transforming the way companies tell stories and how they measure success. To help forward-looking PR and marketing professionals navigate all of this change, AirPR, the data science and technology company that invented PR Attribution and Power of Voice , hosted the 2018 Growth PR Conference.

Conference 225

Conference Storytelling Data Measurement 225

Newsfile

OCTOBER 10, 2023

Boeing’s 737 Max Crisis (2019-2020) : Boeing faced a major public relations crisis after two crashes involving its 737 Max aircrafts in 2018 and 2019. In addition, the company paid $200 milllion to settle SEC charges that it misled investors about the 737 Max. According to a U.S.

Privacy 52

Privacy Ethics Airlines Data 52

Sword and the Script

FEBRUARY 12, 2019

They always use analytics to measure performance. That’s according to the findings of the latest survey by Orbit Media, a web design company that has surveyed about 1,000 bloggers annually for the last several years. Analysis: Merely logging hours on a writing project isn’t necessarily a measure of success.

Blogging 106

Blogging Survey B2B Analysis 106