Reputation Us

OCTOBER 4, 2021

And how can you do so in a way that enhances, advances and protects your reputation? Today, organizations of all sizes face mounting pressure from employees, customers and their communities to speak frankly on a growing list of high-profile issues, from racial equality to vaccinations. Political Pressure.

Reputation 78

Reputation Crisis Management Employee Government 78

Reputation Us

JUNE 23, 2019

Already in 2019, corporate crises appear to be increasing and getting nastier than 2018. Develop Strong Organizational Brand Culture. We’re attempting to identify reputation vulnerabilities and preparing companies well ahead of debilitating and disrupting crises. .” This year may be worse. Listen To Your Team First.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

PR in High Definition

APRIL 26, 2021

Is there reputational risk associated with investing in the gig economy? And a huge part of that shift involves reputation. But investors are also beginning to factor in other elements, particularly those associated with reputation and ethics, when deciding to invest in companies. What makes a successful IPO?

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Reputation Ethics Employee Travel 62

Prohibition

JULY 10, 2019

We’re halfway through 2019 and a handful of crises have already occurred. Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. Let’s take a look at the top nine crises of 2019 so far.

Fashion 75

Fashion Telecommunications Crisis Training 75

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. Reputation management is crucial. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Reputation Us

MAY 1, 2019

Published by the Nonprofit Association of Oregon on May 1, 2019. But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Complete details about the reputation survey, including an analysis of the findings and a list of key insights are available at [link].

Nonprofit 60

Nonprofit Corporate Reputation Community 60

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. Being the steward of a company’s image and reputation comes with the job. Here are some of the most common. .

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2019

It was an extraordinary period when my startup agency routinely turned down clients who had less than $30,000 a month to spend, scolded CEOs for a sloppy brand narrative, and spent far more time looking for staff than we did clients. It was a nightmare of employee churn. Those things aren’t normal. Loyalty is underrated.

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Agency Retail Reputation Course 220

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 30) “Marketing and branding strategy.”. 38) “Publicity.”.

Employee 148

Employee Print Writing Survey 148

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. The most successful CSR initiatives are authentic, engaging and further the brand’s mission. Which do you choose?

Corporate 116

Corporate Retail Policies Employee 116

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. We need to ask ourselves these questions: What are the impacts on brands? Our reputation as communicators is dependent on being relentlessly honest,” Shaw said.

Conference 113

Conference Communications Storytelling Social Media 113

The Hoffman Agency

AUGUST 19, 2020

As a genre, ‘comedy’ is well recognised, but how can we apply the Plot’s rules in terms of a brand? As such, identifying a brand which represents ‘comedy’ can be difficult. Using comedy in brand marketing. Reaching your brand’s customers with comedy.

Consumer 36

Consumer Brand Branding Marketing 36

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. Employee Brand Engagement. Targeted Ads.

Social Media 62

Social Media Trends Media How To 62

PRSay

DECEMBER 18, 2019

Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. It became one of the year’s biggest news stories, one worth exploring in-depth as 2019 concludes. In an Oct. We, as American people, do a lot of business in China,” he said.

Corporate 100

Corporate Crisis Management Crisis Government 100

Sword and the Script

JANUARY 31, 2023

“Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” The reputational aspect of media monitoring is something Signal AI has already been doing for a while – and they are very well-funded.

Software 78

Software Case Study Technology Tools 78

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prohibition

AUGUST 15, 2022

and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. Molly-Mae Hague rose to fame after her appearance on ITV’s popular dating show Love Island in the summer of 2019. Read our round up from last year, here.

Crisis 62

Crisis Viral Government Crisis Communications 62

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. If these complaints go unresolved, the organisation may suffer unfavourable effects or suffer brand erosion. Communications Best Practices.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Sword and the Script

APRIL 6, 2021

million of revenues, improving on 2019’s $10.2 That is when one site links to your site – and doesn’t mention your brand by name. Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. However, the company did raise $140 million in cash, minus expenses, according to Seeking Alpha.

Media 106

Media SEO Analytics Analysis 106

PRSay

DECEMBER 19, 2018

Brand comebacks. Perhaps viewing these articles as antidotes to 2018’s myriad of crisis stories, members enjoyed reading about brands persevering during challenging times. Surprisingly, one of the year’s most popular brand success stories — with over 1,000 clicks — was an Inc. ” Office life.

Trends 110

Trends Crisis Corporate Leadership 110

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. And we look at your leadership and reputation. It has a couple of component pieces.

Ethics 70

Ethics Training Financial Survey 70

Sword and the Script

JUNE 30, 2020

The 2019 edition of the survey had similar findings with 38% of respondents saying they report to the CEO while 35% reported through marketing (click image for higher resolution). The survey solicited respondents from 300 executives in UK-based businesses with 1,000+ employees. Where PR Should Report? Unbundle PR.

Report 118

Report Publicity Survey B2B 118

PR in High Definition

OCTOBER 23, 2019

I struggled to find many landmark reports on the subject but EY’s Beacon Institute released a report in September 2019, defining purpose as “ an aspirational reason for being which inspires and provides a call to action for an organization and its partners and stakeholders and provides benefit to local and global society.”.

Airlines 48

Airlines Local Wikipedia Travel 48

Prohibition

MAY 15, 2020

And some have been brought to our attention from the public calling brands out on social media for their mishaps. She was then told by the brand that despite winning the competition, she couldn’t receive the care package or the outfit due to not being able to attend the virtual party. — Sir Mo Farah (@Mo_Farah) March 19, 2019.

Crisis 71

Crisis Government Social Media Reputation 71

Sword and the Script

JUNE 7, 2022

It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). The transaction follows a private equity-backed three-way merger between Kantar Reputation Intelligence, PRgloo and Onclusive which closed in the beginning of the year. Onclusive acquires Critical Mention.

Software 85

Software Internal International Pitching 85

Prohibition

MAY 15, 2020

And some have been brought to our attention from the public calling brands out on social media for their mishaps. She was then told by the brand that despite winning the competition, she couldn’t receive the care package or the outfit due to not being able to attend the virtual party. — Sir Mo Farah (@Mo_Farah) March 19, 2019.

Crisis 62

Crisis Government Social Media Reputation 62

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. And we look at your leadership and reputation. It has a couple of component pieces.

Ethics 52

Ethics Training Financial Survey 52

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 192

Writing Communications Marketing B2B 192

PR in High Definition

APRIL 23, 2020

There has been incredible development in technology itself, but the reputation of the industry has fluctuated, often to extremes. In 2019, The Best Place to Work Institute revealed that 60% of top 20 companies listed in the annual World’s Best Workplaces list had an active remote working policy. The tide was turning though.

Government 77

Government Technology Conference Energy 77

PR in High Definition

JUNE 28, 2022

From 2019 to 2021 , print subscription circulations fell by 7%, and single-sale copies by 11%. Put simply: when it comes to building reputations, shrinking media pools are becoming a bigger problem. But there are numerous other ways to shape an organisation’s reputation, aside from media relations.

Reputation 62

Reputation Media SEO Case Study 62

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

Against the backdrop of an ever-faster news cycle, 2018 has featured brands and personalities who seized unexpected opportunities to generate positive PR. At a time when Big Tech’s reputation has plummeted, Facebook is a convenient scapegoat for an entire industry, but many of its problems are of its own making.

Banking 257

Banking Facebook Reputation Crisis 257

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: 3 Studies Branding and Marketing ).

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

JANUARY 11, 2022

PE firm closes on deals for Kantar Reputation Intelligence, PRgloo and Onclusive; will merge all three companies under a single PR tech company. Symphony Technology Group (STG) said it had closed on acquisitions of Kantar Reputation Intelligence, PRgloo and Onclusive. Streem will continue to “operate as an independent brand.”

Reputation 85

Reputation Technology Tools Data 85

Stern + Associates

JANUARY 6, 2022

Meeting planners are seeking out authoritative Black perspectives, accomplished Black professionals are being appointed to leadership positions, and companies are actively working to root out conscious or unconscious biases in product development, supply chains, brand messages and the workplace. Communicating Your Brand to Diverse Audiences.

Leadership 62

Leadership Policies Engineering Technology 62

Maxim Behar

JANUARY 31, 2024

PR has become a strategic function, enabling proactive communication, reputation management, and the cultivation of positive relationships with various stakeholders. Having successfully completed the Harvard Kennedy School executive program on Leadership in 2019, Mr. Behar has steered the company to numerous awards and significant milestones.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Communications Conversations

AUGUST 1, 2019

In the summer of 2018 our CEO announced to the organization that we will launch our first-ever Innovation Lab in 2019 and they would recruit 6 people from within the organization to completely step away from their current roles and come together to innovate around a specific challenge the organization/industry is faced with.

Social Media 60

Social Media Media Video Meeting 60