Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. That’s how important they are in 2019.

Media Relations 100

Media Relations Pitching Media Report 100

5W PR

OCTOBER 3, 2018

With North Face shooting footage of a climb in Yosemite National Park to transform the shopping experiences of shoppers in New York and San Francisco, here’s a guide to help take your 2019 campaigns to new heights. As always, the consumer experience is key- it’s high time public relations pros took the leap into a new reality.

Technology 88

Technology Storytelling Consumer Brand 88

Sword and the Script

AUGUST 1, 2022

Shared media (44%) was next, followed by earned media (43%) – a traditional bailiwick of communications — and paid media (33%). respondent answers varied widely with some describing growing difficulties around media relations and a lack of strategy and planning. 2019 JOTW Communications Survey.

Survey 137

Survey Communications Measurement Internal 137

Prohibition

OCTOBER 18, 2018

Prohibition is a PR agency first but in the last three years or so we have moved into much more than that with media relations making up just 40% of what we do here. Here’s to another great year in 2019. I am so proud of the team but I rarely get an opportunity to say so.

Content Marketing 59

Content Marketing Agency Video Marketing 59

ImPRessions - Crenshaw Communications

AUGUST 26, 2020

Katharine established herself as a first-rate media guru on accounts like MediaRadar and Fractal Analytics. She works hard to support our clients and her team on everything from media relations to content, and we’re excited to see her grow into this new role. .

Analytics 156

Analytics Media Relations Communications Media 156

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Kantar Media, itself owned by WPP, acquired Precise in 2014. They are also focused on earned media.

Tools 135

Tools Software Enterprise Measurement 135

Flack's Revenge

MAY 14, 2019

I’ve found that most just want great results, they’re not trying to milk an agency. So, for anyone who’s asking, here’s a newsflash (actually, two, no extra charge): The media generally don’t care about your news. He cited data from recent studies: “Is the process of media relations getting harder?

Survey 195

Survey Journalism Agency Data 195

Sword and the Script

JUNE 30, 2021

This is a pivotal moment for PR and communications professionals to get out of the media relations spin cycle and demonstrate the breadth and depth of our value,” wrote Karen Swim , who is a long-time PR, Marketing and Social Media Consultant at Words For Hire , LLC and the President of Solo PR Pro. The media relations struggle.

Survey 121

Survey Communications Ethics Measurement 121

Stephen Waddington

MAY 19, 2020

The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

FEBRUARY 23, 2020

The 2019 report was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. Is media relations getting harder – or is it just harder for you? Reports from the JOTW Communications Survey in 2019 and 2018. In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms. What is PR?

Survey 86

Survey Public Affairs Corporate Trends 86

Flack's Revenge

SEPTEMBER 1, 2021

This slight may seem trivial compared to real life and death situations, but PR is my livelihood, and puts bread on the table for my family and 275K other people in the industry across the US, according to the BLS (2019 numbers; expected to grow by 7% annually through 2029, more on average than other professions).

Writing 177

Writing Pitching Report Industry 177

Sword and the Script

DECEMBER 29, 2020

That’s about 24 more than were published in 2019. Notified is a Swedish startup acquired by Intrado (formerly West Corporation) in 2019. Journalists Love Twitter, and if Your Job is Media Relations, You Should too. 28 Plus Public Relations Resources to Brush up and Stay Sharp in Comms.

SEO 103

SEO Software Resources Newspapers 103

Stephen Waddington

JULY 15, 2020

Falling salaries The average wages for all respondents, and for those working full time, are marginally lower than they were in 2019 – down £908 on the previous year at £52,136. However, the median income for respondents working full time is markedly higher at £45,000, compared to £30,000 in 2019.

Survey 159

Survey Policies Crisis Community 159

Stephen Waddington

JANUARY 6, 2019

In this show they discuss publicity, books, objectives and jobs for 2019, and robots. In the latest issue we discuss: Media Show response: PR is more than publicity The Art of Public Relations is the title of a recent Media Show programme on BBC Radio 4 in which publicity is conflated with public relations.

Radio 76

Radio Customer Service Small Business Analytics 76

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. Vuelio named this blog the best PR and communications blog in 2019.

Government 103

Government Education Print Ethics 103

Communications Conversations

MAY 2, 2019

This must be concerning for PR folks my age and older who grew up with earned media as a cornerstone of any comms or corporate comms team. What do in-house communicators and agency folks think about the future of the PESO model? But, no huge increase in owned media? Agency partners. Folks, that’s a HUGE problem.

Study 95

Study Agency Data Survey 95

Sword and the Script

MARCH 26, 2019

For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? I once worked with an agency team that had placed a client in the Wall Street Journal. Tying outcomes to communications has long been a challenge. On donations? And on and on.

Measurement 122

Measurement Communications Survey Web 122

Stephen Waddington

MAY 5, 2019

Facebook privacy, improving your media relations game, report on organic engagement, Comms School on content, and Metia recruitment drive. We return to the Championship for the 2019/2020 season. ?? CEO Mark Zuckerberg admitted in a keynote speech that it’s an area in which the social media firm has a lousy reputation.

Privacy 60

Privacy SEO Pitching Instagram 60

Stephen Waddington

APRIL 3, 2019

Copywriting and editing are tasks most commonly undertaken by 57% of people working in public relations. It’s a statistic buried within the CIPR State of the Profession report for 2019. Craft rather than technical or management skills account for the most popular skills in public relations at all levels.

Writing 84

Writing Survey Government Media Relations 84

Sword and the Script

APRIL 23, 2019

The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report. You can download a copy of the report here with registration: 2019 Global Communications Report. 1) A Difference in Communications Goals.

Technology 134

Technology Study Communications Survey 134

Sword and the Script

DECEMBER 21, 2021

This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”.

Marketing 215

Marketing Content Marketing Social Media Employee 215

5W PR

SEPTEMBER 27, 2019

Another area that they tend to focus on is media relations. Corporate public relations specialists often spend a great deal of time cultivating and nurturing relationships with journalists and others who can have a tremendous influence on public perception of the company and its products.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Sword and the Script

FEBRUARY 26, 2019

A survey I teamed up with Ned Lundquist to conduct of PR pros last year found 51% said media relations was getting harder. This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. Myth 6: Content marketing replaces media relations.

Content Marketing 90

Content Marketing Marketing Pitching Survey 90

Bianchi Biz Blog

OCTOBER 28, 2021

In comparing attendance from the show’s last two in-person events (2019 and 2020), attendance somewhat consistent, with 175,212 in 2019 and 171,268 in 2020, when COVID-19 was first hitting China. But based on prior years’ data and the pent-up demand for people to meet, in-person show attendance should remain fairly strong.

Data 76

Data Automotive Transportation Mobile 76

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 46) “Help transit agencies communicate to the public.”.

Employee 150

Employee Print Writing Survey 150

PRSay

JANUARY 1, 2020

In 2019, Instagram opened its augmented reality development platform to the public, making it easier for brands to take advantage of this new technology. Make a splash with augmented reality. Augmented reality tech (think Snapchat and Instagram filters) is likely to take hold in 2020, and you’ll want your team to be on board.

Publicity 166

Publicity Storytelling Instagram Pitching 166

5W PR

APRIL 23, 2020

The agency said there were more than 3.6 In October 2019, a survey by French multinational company Capgemini not only confirmed Wirecard’s findings but reported that the reason consumers favor cashierless stores is because they hate lengthy lines at the checkout. Cashierless. Who Do I Pay? According to the U.S.

Consumer 97

Consumer Survey Retail Software 97

Landis PR

APRIL 4, 2022

Here’s the pitch: In 2019, Landis Communications Inc. was honored by PRSA San Francisco with two “ Foggies :” Small Agency of the Year and Campaign of the Year. By mid-April of 2019, we realized that the baby would most likely be late. The technique is newsjacking. Baby wearing crotchet crown. Photo courtesy of Sutter Health.

Case Study 52

Case Study Television Video Pitching 52

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. Learn more: press release , G2 Crowd report.

Industry 91

Industry Media Technology Employee 91

PRSay

AUGUST 2, 2019

The 2019 display is a nod to the 50-year anniversary of the 1969 Apollo 11 mission to the moon, portraying the mission’s crew alongside the famous butter cow and calf. The bulk of your story may be the same, but its presentation and details can change each year. It just happens to fall on the same time each year!

Storytelling 119

Storytelling Strategy Agency Video 119

Sword and the Script

SEPTEMBER 3, 2019

All the sessions were recorded, including the panel I participated on for media relations. Cision announced an arrangement with Edelman, which gives the large independent firm exclusive access to Cision data for understanding the effects of media coverage – earned media attribution. million; and. to approximately $11,510.

Analytics 70

Analytics Report Technology Pitching 70

Barokas

DECEMBER 5, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, make sure you ask these questions among your team to spur the development of a comprehensive and executable media relations program in the new year. Is your budget proportionate to expectations? Does it include thought leadership?

Strategy 78

Strategy Media Storytelling Pinterest 78

Sword and the Script

AUGUST 17, 2019

That’s according to a report – 2019 Digital Brand: Awareness, Engagement & Action Index (reg. req.) – by BMV a digital agency in Boston. Recommended reading: Why Content Marketing and Public Relations Need Each Other. How Long Should a Blog Post be in 2019? 2) Earned media still reigns as THE most credible.

Study 61

Study Survey B2B Advertising 61

PR Conversations

JUNE 28, 2020

As Vice President of digital research at Fleishman Hillard, on 12 May 2010, he referred to a PESO model as a metrics matrix that the agency used. This source, and my long-standing insistance on Don being credited, is acknowledged by Richard Bailey in his handy briefing on PESO at PR Academy Insights from September 2019.

Measurement 133

Measurement Social Media Blogging Mobile 133

Sword and the Script

OCTOBER 29, 2019

Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. Mr. Wynants pointed out it’s an optional feature and customers that use it tend to link it up with a dedicated email address that is just used for media relations. 3) Prezly distribution.

Pitching 64

Pitching Analytics Enterprise System 64

Critical Mention

JANUARY 30, 2019

These moves are sure to shake up the media tracking landscape and may leave some marketers and PR professionals wondering what their media monitoring and earned media measurement services will look like in 2019 and beyond. In his spare time, Eric loves to play as much golf as possible at courses across the country.

Media 60

Media Marketing Analytics Television 60

Sword and the Script

JUNE 30, 2020

Meanwhile, some of the respondents from government agencies cited various Under Secretaries – or senior administrators at the municipal level. The 2019 edition of the survey had similar findings with 38% of respondents saying they report to the CEO while 35% reported through marketing (click image for higher resolution).

Report 118

Report Publicity Survey B2B 118