Stephen Waddington

JULY 28, 2020

Each has grown through acquisition from an original proposition of a database and media monitoring solution. Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Kantar Media, itself owned by WPP, acquired Precise in 2014. They are also focused on earned media.

Tools 135

Tools Software Enterprise Measurement 135

Sword and the Script

JUNE 30, 2021

This is a pivotal moment for PR and communications professionals to get out of the media relations spin cycle and demonstrate the breadth and depth of our value,” wrote Karen Swim , who is a long-time PR, Marketing and Social Media Consultant at Words For Hire , LLC and the President of Solo PR Pro. The media relations struggle.

Survey 122

Survey Communications Ethics Measurement 122

Sword and the Script

FEBRUARY 23, 2020

How do you measure PR results? The 2019 report was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. Is media relations getting harder – or is it just harder for you? Reports from the JOTW Communications Survey in 2019 and 2018. PR Measurement: A Pulse Check on How Communicators Show Value.

Survey 87

Survey Public Affairs Corporate Trends 87

Sword and the Script

DECEMBER 29, 2020

Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. That’s about 24 more than were published in 2019. The posts listed below are the those that were the most read as measured by clicks. 45-plus Places to Find Communications and Public Relations Jobs.

SEO 102

SEO Software Resources Newspapers 102

Stephen Waddington

MAY 19, 2020

The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint.

Crisis 151

Crisis Government Energy Community 151

Stephen Waddington

JANUARY 6, 2019

In this show they discuss publicity, books, objectives and jobs for 2019, and robots. In the latest issue we discuss: Media Show response: PR is more than publicity The Art of Public Relations is the title of a recent Media Show programme on BBC Radio 4 in which publicity is conflated with public relations.

Radio 76

Radio Customer Service Small Business Analytics 76

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. She always improves my work.

Government 103

Government Education Print Ethics 103

Stephen Waddington

APRIL 3, 2019

Copywriting and editing are tasks most commonly undertaken by 57% of people working in public relations. It’s a statistic buried within the CIPR State of the Profession report for 2019. Craft rather than technical or management skills account for the most popular skills in public relations at all levels.

Writing 84

Writing Survey Government Media Relations 84

Stephen Waddington

MAY 5, 2019

Facebook privacy, improving your media relations game, report on organic engagement, Comms School on content, and Metia recruitment drive. We return to the Championship for the 2019/2020 season. ?? CEO Mark Zuckerberg admitted in a keynote speech that it’s an area in which the social media firm has a lousy reputation.

Privacy 60

Privacy SEO Pitching Instagram 60

Barokas

DECEMBER 5, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, make sure you ask these questions among your team to spur the development of a comprehensive and executable media relations program in the new year. How do you measure success? Is your budget proportionate to expectations?

Strategy 78

Strategy Media Storytelling Pinterest 78

Sword and the Script

DECEMBER 21, 2021

“We are going to see more journalists build their own paid content channels – with or without backing from media outlets. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Critical Mention

JANUARY 30, 2019

These moves are sure to shake up the media tracking landscape and may leave some marketers and PR professionals wondering what their media monitoring and earned media measurement services will look like in 2019 and beyond. In his spare time, Eric loves to play as much golf as possible at courses across the country.

Media 60

Media Marketing Analytics Television 60

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 46) “Help transit agencies communicate to the public.”.

Employee 150

Employee Print Writing Survey 150

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. all 210 U.S.

Industry 87

Industry Media Technology Employee 87

Sword and the Script

AUGUST 17, 2019

That’s according to a report – 2019 Digital Brand: Awareness, Engagement & Action Index (reg. req.) – by BMV a digital agency in Boston. Recommended reading: Why Content Marketing and Public Relations Need Each Other. How Long Should a Blog Post be in 2019? 2) Earned media still reigns as THE most credible.

Study 61

Study Survey B2B Advertising 61

Sword and the Script

JUNE 30, 2020

Meanwhile, some of the respondents from government agencies cited various Under Secretaries – or senior administrators at the municipal level. The 2019 edition of the survey had similar findings with 38% of respondents saying they report to the CEO while 35% reported through marketing (click image for higher resolution).

Report 119

Report Publicity Survey B2B 119

Sword and the Script

APRIL 16, 2019

Communications professions placed press releases near the bottom of a long list of priorities for the next 12 months, according to the 2019 JOTW Communications Survey , a collaborative effort between Ned’s Job-of-the-Week and Sword and the Script Media. PR Measurement: A Pulse Check on How Communicators Show Value.

Survey 72

Survey Technology Corporate Financial 72

Sword and the Script

SEPTEMBER 3, 2019

All the sessions were recorded, including the panel I participated on for media relations. Cision announced an arrangement with Edelman, which gives the large independent firm exclusive access to Cision data for understanding the effects of media coverage – earned media attribution. of individuals exposed to earned media.

Analytics 68

Analytics Report Technology Pitching 68

Sword and the Script

OCTOBER 29, 2019

Some of the important things you can do with the newsroom include: Schedule the time you want a press release to be published; Embed social content or multimedia; Auto-post the announcement on your social channels when it is published; Integrate Google Analytics for measurement. You can also edit things easily. 3) Prezly distribution.

Pitching 64

Pitching Analytics Enterprise System 64

5W PR

DECEMBER 5, 2018

It’s safe to say that eCommerce has changed dramatically in recent years, and it’s continuing to change more as we move forward in 2019. With a direct to consumer PR agency, businesses will have the guidance and insight they need to start creating plans that speak to their audience.

Consumer 74

Consumer Publicity Marketing How To 74

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below).

Survey 99

Survey Media Relations Corporate Communications 99

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. This year, we saw in-house teams get downsized and agency budgets get reduced. There’s no point in building a reputation if the startup is facing an existential threat.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 22, 2020

Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. The media PR salary: $100,000. The median public relations salary in the U.S. Source: 2020 Public Relations Salary Survey ). Media relations is ever more challenging.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 28, 2022

That’s up from 17 interactions in 2019. Why clients hire agencies, consultants and freelancers: an extra pair of hands. Read more: The Top 3 Reasons Clients Hire Outside Agencies, Consultants and Freelancers. PR measurement. PR measurement. PR measurement. Case in point? select all that apply).

B2B 118

B2B Marketing Survey Software 118

Sword and the Script

APRIL 27, 2019

Is the process of media relations getting harder? Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. That’s up 17% from the same survey last year.

Survey 93

Survey Journalism Study Pitching 93

Communications Conversations

JULY 23, 2019

HOWEVER… If you take a closer look at the 2019 list, you quickly realize almost the entire list is made up of agency folks. I only found THREE people who WEREN’T agency people on the list! What’s more, it wasn’t just agency people–it was one specific agency! “Nerland Co.

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

DECEMBER 24, 2019

Here’s a reverse-chronological look at how 2019 shaped up. 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML].

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away!

Marketing 63

Marketing Pitching Corporate Tools 63

Shift Communications

JANUARY 2, 2019

Where will Public Relations take us in 2019? Over the past few years the lines have blurred between affiliate marketing, internal communications, content strategy and earned media. When prospects reached out to us in the past we would generally be asked about securing earned media to drive awareness and generate leads.

Analysis 95

Analysis Infographics Internal International 95

Sword and the Script

JANUARY 1, 2019

Here are the posts readers read the most in 2018 – as measured by readers clicks. Across segments, the median for 2018 came in like this: corporate: $132,000; agency $88,000; non-profit: $78,300. 2) 12 Things You Should do to Amplify a Media Mention Once You’ve Earned It. 7) This is How the Sorry State of Media Relations Ends.

Content Marketing 60

Content Marketing Survey B2B Google 60

Stephen Waddington

NOVEMBER 21, 2018

Purpose is something you’ll be hearing a lot more of in 2019. To make the shift from tactical activities, practitioners need to align and measure everything they do with the objectives of the organisation that they serve. Here’s the issue: public relations used to be synonymous with publicity and media relations.

Publicity 120

Publicity Analysis Measurement Tools 120

Stephen Waddington

FEBRUARY 12, 2019

billion use social media. This is data from We Are Social’s Digital 2019 Global Digital report. So how do we transform our agency, communication or marketing team to engage with these new forms of media? This doesn’t require radical change to the workflow, systems or processes within an agency or communication team.

Publicity 79

Publicity Community Pinterest Reputation 79

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals. 9) Brands across the aisle. “I

Social Media 93

Social Media Marketing Media Creativity 93