Reputation Us

MAY 1, 2019

Published by the Nonprofit Association of Oregon on May 1, 2019. But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Most often a nonprofit’s engagement with a corporation is responsive or reactive. Authored by Casey Boggs , ReputationUs.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

PR 20/20

MAY 8, 2019

As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. AI should make us better people, professionals and brands.

Agency 84

Agency Enterprise Technology Analytics 84

Onclusive

DECEMBER 6, 2019

Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period.

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Then the economy changed.

Agency 92

Agency Trends Marketing Survey 92

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

Television 158

Television Instagram Consumer Newspapers 158

Wadds Inc.

FEBRUARY 8, 2023

You could drive an oil tanker in the say-do gap between the corporate communication from both oil & gas and energy companies and their behaviour. The Dasgupta Review published in 2019 by the UK Treasury called for a fundamental reappraisal of business success to account for its cost to the environment. It makes sense.

Publicity 98

Publicity Communications Energy Financial 98

Onclusive

JANUARY 6, 2020

This post was originally posted on AdAge on December 04, 2019. Some marketers and communications professionals are bridging the gap between digital media ad tech and corporate communications to increase the shelf life and ROI of their earned media efforts. Doing so would be as close to a free lunch in marketing as there is.

Advertising 195

Advertising Advertising Marketing How To 195

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow. To announce a new strategy.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

PRSay

JUNE 9, 2021

According to the National Institute on Drug Abuse , in 2019 alone nearly 50,000 people in the United States died from overdoses of opioid drugs that included prescription pain relievers. the French conglomerate that had $11 billion in revenue last year, is the first marketing agency to face a lawsuit in the opioid crisis.

Crisis 164

Crisis Ethics Publicity Marketing 164

Sword and the Script

FEBRUARY 12, 2019

To that end, I started blogging for business before starting this blog, which celebrated 10 years of publication earlier this month and eventually became a natural platform for starting an agency three years ago. Graphics and imagery in corporate blogging work best when it’s relevant, seeks to draw readers in and conveys an idea.

Blogging 104

Blogging Survey B2B Analysis 104

Sword and the Script

DECEMBER 29, 2020

That’s about 24 more than were published in 2019. Notified is a Swedish startup acquired by Intrado (formerly West Corporation) in 2019. was $100,000 in 2020; it was higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000.

SEO 100

SEO Software Resources Newspapers 100

Onclusive

JANUARY 20, 2020

This blog was originally published on AdAge.com on December 18, 2019. However, earned media can be amplified in numerous ways, including company newsletters, email campaigns, corporate social media channels, employee advocacy programs, etc. First, begin by working together to get your earned media amplification program up and running.

Marketing 195

Marketing How To Measurement Advertising 195

Sword and the Script

AUGUST 1, 2022

However, 36% also said they will send more work to outside resources such as agencies and freelancers. Execution or “an extra pair of hands” is the top reason respondents say they hire an agency. Sixty percent are in-house communicators; another 15% work for agencies and 25% are self-employed as consultants or freelancers.

Survey 129

Survey Communications Measurement Internal 129

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. As an industry, ad tech saw considerable change in 2019. Supply path optimization or “SPO” might be the buzziest ad tech acronym of 2019. The opportunities are expanding. Ad Tech Industry Changes Drive PR Opportunities.

Privacy 156

Privacy Advertising Advertising Data 156

Sword and the Script

FEBRUARY 23, 2020

The 2019 report was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. Reports from the JOTW Communications Survey in 2019 and 2018. The 2019 JOTW Communications Survey | Trends in Corporate Communications and Public Relations from Frank Strong. Here’s that link again: [link]. What is PR?

Survey 85

Survey Public Affairs Corporate Trends 85

Wadds Inc.

FEBRUARY 15, 2023

But as no communicator can be on red alert all the time – as Hartley, founder of crisis training agency Polpeo, points out – being able to tell a short-lived social media controversy from a major real-world business risk is essential. No-one should be surprised that “perma-crisis” was declared Oxford English Dictionary word of the year 2022.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Deirdre Breakenridge

SEPTEMBER 4, 2018

This summer, I had the opportunity to intern for Cheray Keyes-Shima , APR, CPRC, at KSC, a marketing, advertising and public relations agency in Sarasota, Florida. Rhys, who is member of the Varsity Women’s Rowing team and the Athletic Leadership Academy, is graduating with the Class of 2019.

Publicity 150

Publicity Conference Film Advertising 150

Stephen Waddington

JULY 15, 2020

Falling salaries The average wages for all respondents, and for those working full time, are marginally lower than they were in 2019 – down £908 on the previous year at £52,136. However, the median income for respondents working full time is markedly higher at £45,000, compared to £30,000 in 2019.

Survey 159

Survey Policies Crisis Community 159

Sword and the Script

SEPTEMBER 5, 2023

Agencies are cheap and don’t want to spend on tools that cut into margins. Corp comm departments are chronically underfunded and lower on the corporate priorities list. Muck Rack said its revenue grew 338% from 2019 to 2022 – enough to put it at number 1,658 on the Inc. Executing M&A post-deal is hard. Muck Rack named Inc.

Software 162

Software Marketing Leadership B2B 162

Stephen Waddington

JANUARY 31, 2019

Blogging remains a worthwhile tactic for building personal and corporate reputation, and for awareness at the top of the marketing funnel. It’s the reason why blogging continues to be used as a form of content marketing in the corporate space. My own agency Metia uses a blog to share the expertise of practitioners and our work.

SEO 113

SEO Community Blogging LinkedIn 113

Sword and the Script

SEPTEMBER 1, 2020

>>> Can your agency bring big ideas and execute? SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” The Cision deal was announced in 2019 and closed this year. Burton-Taylor estimates the business unit had 2019 revenue of $10.7 Platinum Equity’s $2.8

Internal 147

Internal International Tools Software 147

PRSay

JULY 1, 2020

“At the World Bank, we use the Barcelona Principles as the foundation for how we approach measuring and evaluating our communication efforts,” said José de Buerba, head of business intelligence, external and corporate relations at World Bank. past chairman of AMEC and primary author of the Barcelona Principles, to ensure that version 3.0

Measurement 170

Measurement Communications Banking Survey 170

Sword and the Script

JUNE 30, 2020

Meanwhile, some of the respondents from government agencies cited various Under Secretaries – or senior administrators at the municipal level. The 2019 edition of the survey had similar findings with 38% of respondents saying they report to the CEO while 35% reported through marketing (click image for higher resolution). Unbundle PR.

Report 116

Report Publicity Survey B2B 116

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. >>> Can your agency bring big ideas and execute?

Media Relations 98

Media Relations Report Industry SEO 98

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). It was published by Leeds Beckett University at the Euprera Congress 2019.

Government 103

Government Education Print Ethics 103

PRSay

JUNE 15, 2021

For corporate communicators, Pride in 2021 can seem confusing and challenging. In 2019, he co-founded The Change Agencies , the first national network of multicultural and LGBTQ-owned and operated PR firms. If you’re tempted to post a rainbow flag photo on your company’s social media feeds and call it a day, don’t.

Employee 201

Employee Community Leadership Enterprise 201

5W PR

SEPTEMBER 27, 2019

Some of the same duties common in the nonprofit sector often apply to the corporate sector as well. Corporate public relations specialists often spend a great deal of time cultivating and nurturing relationships with journalists and others who can have a tremendous influence on public perception of the company and its products.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Sword and the Script

MARCH 26, 2019

I once worked with an agency team that had placed a client in the Wall Street Journal. That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement. On donations? And on and on.

Measurement 116

Measurement Communications Survey Web 116

Critical Mention

AUGUST 29, 2019

FY 2019 Achievements. Already in 2019, Critical Mention has added new television and radio channels to its capture network across the globe. Beginning in Q4 of FY2018 and continuing into Q3 of FY2019 the company surpassed a number of significant bookings milestones and is poised for further growth.

Television 60

Television Radio Analytics Government 60

Sword and the Script

JUNE 30, 2021

More than half (54%) of respondents think more work will be shipped to outside agencies to help relieve the pressure. 2019 JOTW Communications Survey. Presentation: The 2019 JOTW Communications Survey. Blog: Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder.

Survey 118

Survey Communications Ethics Measurement 118

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 126

Technology Study Communications Survey 126

Sword and the Script

MARCH 2, 2021

It later merged with near-peer Crimson Hexagon in 2018 and acquired Qriously , a survey tool, in 2019. Even so, it speaks volumes that the company has closed on 16 other corporate transactions in recent history before it got around to thinking about AI. Similarly, Agility PR is owned by Innodata (NASDAQ: INOD).

Company 148

Company Tools Technology Software 148

PR in High Definition

JULY 21, 2020

Fast forward 850 years… It is alleged that two members of eBay’s executive team sent or forwarded text messages in 2019 suggesting it was time to “take down” a newsletter editor and its publisher, a husband and wife team, and all because they had criticised eBay. All because Becket had criticised the King.

Reputation 77

Reputation Employee Film Internal 77

Communications Conversations

MAY 2, 2019

This must be concerning for PR folks my age and older who grew up with earned media as a cornerstone of any comms or corporate comms team. What do in-house communicators and agency folks think about the future of the PESO model? Agency partners. But, no huge increase in owned media? Folks, that’s a HUGE problem.

Study 95

Study Agency Data Survey 95

PRSay

OCTOBER 11, 2019

After meeting a decade ago at an agency where we ranged in seniority (or lack thereof) from assistant account executive to vice president, we reconnected and now gather regularly to talk shop. There are always main clients if you’re on the agency side of the business, and oftentimes, marketing colleagues if you’re in-house.

Measurement 144

Measurement Pharmaceuticals Nonprofit Leadership 144

PR in High Definition

JULY 31, 2020

Fast forward 850 years… It is alleged that two members of eBay’s executive team sent or forwarded text messages in 2019 suggesting it was time to “take down” a newsletter editor and its publisher, a husband and wife team, and all because they had criticised eBay. All because Becket had criticised the King.

Reputation 62

Reputation Employee Film Internal 62

Stephen Waddington

APRIL 3, 2019

It’s a statistic buried within the CIPR State of the Profession report for 2019. At a senior level a gap exists is areas such as research, evaluation and measurement; corporate governance; and people management. Research agency Chalkstream surveyed 1,503 respondents in November and December 2018.

Writing 84

Writing Survey Government Media Relations 84