Onclusive

JANUARY 6, 2020

This post was originally posted on AdAge on December 04, 2019. Some marketers and communications professionals are bridging the gap between digital media ad tech and corporate communications to increase the shelf life and ROI of their earned media efforts. They’re just not connecting the people and processes internally.

Advertising 195

Advertising Advertising Marketing How To 195

Onclusive

JANUARY 20, 2020

This blog was originally published on AdAge.com on December 18, 2019. I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way. First, begin by working together to get your earned media amplification program up and running.

Marketing 195

Marketing How To Measurement Advertising 195

PRSay

JUNE 9, 2021

According to the National Institute on Drug Abuse , in 2019 alone nearly 50,000 people in the United States died from overdoses of opioid drugs that included prescription pain relievers. the French conglomerate that had $11 billion in revenue last year, is the first marketing agency to face a lawsuit in the opioid crisis.

Crisis 164

Crisis Ethics Publicity Marketing 164

Wadds Inc.

FEBRUARY 15, 2023

But as no communicator can be on red alert all the time – as Hartley, founder of crisis training agency Polpeo, points out – being able to tell a short-lived social media controversy from a major real-world business risk is essential. No-one should be surprised that “perma-crisis” was declared Oxford English Dictionary word of the year 2022.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Deirdre Breakenridge

SEPTEMBER 4, 2018

This summer, I had the opportunity to intern for Cheray Keyes-Shima , APR, CPRC, at KSC, a marketing, advertising and public relations agency in Sarasota, Florida. Rhys, who is member of the Varsity Women’s Rowing team and the Athletic Leadership Academy, is graduating with the Class of 2019.

Publicity 150

Publicity Conference Film Advertising 150

PRSay

JULY 1, 2020

At the World Bank, we use the Barcelona Principles as the foundation for how we approach measuring and evaluating our communication efforts,” said José de Buerba, head of business intelligence, external and corporate relations at World Bank. In 2015, the principles were updated to version 2.0. “At Photo credit: macrovector.

Measurement 170

Measurement Communications Banking Survey 170

Sword and the Script

JUNE 30, 2020

Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales. Meanwhile, some of the respondents from government agencies cited various Under Secretaries – or senior administrators at the municipal level. Where PR Should Report?

Report 119

Report Publicity Survey B2B 119

Sword and the Script

SEPTEMBER 5, 2023

Sumeru Equity Partners acquired a majority stake in the internal comms platform SocialChorus. Agencies are cheap and don’t want to spend on tools that cut into margins. Corp comm departments are chronically underfunded and lower on the corporate priorities list. The cross-sell and upsell of new tools is harder than most expect.

Software 167

Software Marketing Leadership B2B 167

Stephen Waddington

JULY 15, 2020

Falling salaries The average wages for all respondents, and for those working full time, are marginally lower than they were in 2019 – down £908 on the previous year at £52,136. However, the median income for respondents working full time is markedly higher at £45,000, compared to £30,000 in 2019.

Survey 159

Survey Policies Crisis Community 159

PRSay

JUNE 15, 2021

For corporate communicators, Pride in 2021 can seem confusing and challenging. In 2003, he co-founded FH Out Front, the first global LGBTQ communications practice at an international PR firm (FleishmanHillard). If you’re tempted to post a rainbow flag photo on your company’s social media feeds and call it a day, don’t.

Employee 201

Employee Community Leadership Enterprise 201

Critical Mention

AUGUST 29, 2019

FY 2019 Achievements. Already in 2019, Critical Mention has added new television and radio channels to its capture network across the globe. The company has built a strong reputation in the media intelligence space over the last few years by developing leading-edge technology internally, an undertaking the company expects to continue.

Television 60

Television Radio Analytics Government 60

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. It later merged with near-peer Crimson Hexagon in 2018 and acquired Qriously , a survey tool, in 2019.

Company 151

Company Tools Technology Software 151

Sword and the Script

JUNE 30, 2021

More than half (54%) of respondents think more work will be shipped to outside agencies to help relieve the pressure. Shel Holtz , Director of Internal Communications, WEBCOR Builders and Co-Host of the For Immediate Release podcast. 2019 JOTW Communications Survey. Presentation: The 2019 JOTW Communications Survey.

Survey 122

Survey Communications Ethics Measurement 122

PR in High Definition

JULY 21, 2020

Fast forward 850 years… It is alleged that two members of eBay’s executive team sent or forwarded text messages in 2019 suggesting it was time to “take down” a newsletter editor and its publisher, a husband and wife team, and all because they had criticised eBay. All because Becket had criticised the King.

Reputation 77

Reputation Employee Film Internal 77

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 10) “Write and create content for internal and external audiences about my company.”. 46) “Help transit agencies communicate to the public.”. 57) “Change consultant.”.

Employee 150

Employee Print Writing Survey 150

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. The report provides an international perspective on the challenges facing the PR business. It was published by Leeds Beckett University at the Euprera Congress 2019.

Government 103

Government Education Print Ethics 103

PR in High Definition

JULY 31, 2020

Fast forward 850 years… It is alleged that two members of eBay’s executive team sent or forwarded text messages in 2019 suggesting it was time to “take down” a newsletter editor and its publisher, a husband and wife team, and all because they had criticised eBay. All because Becket had criticised the King.

Reputation 62

Reputation Employee Film Internal 62

Sword and the Script

APRIL 30, 2019

Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. SocialChorus ranked in the top 10 on a question for the 2019 JOTW Communications Survey asking PR respondents to rank PR vendors by familiarity and favorability.

Industry 87

Industry Media Technology Employee 87

wiredPRworks

FEBRUARY 11, 2019

Barbara leads CoryWest Media and publishes www.wiredPRworks.com , a top 50 PR blog, with over 1200 free marketing and PR articles that turns 13 in 2019. Clients include Fortune 50 companies, luxury retailers, hotels, events, small businesses, government agencies, associations, entrepreneurs and online students in 22 countries.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

MaccaPR

OCTOBER 29, 2019

As the fall leaves change and a bit of Minnesota snow starts to appear, with it comes the next year of planning for corporate marketing, agency and communications professionals. We start to ask, “What strategies worked this year?” What can we takeaway for next year?” “How How will these plans move the needle forward?”

Brand 90

Brand Branding Marketing Enterprise 90

Sword and the Script

OCTOBER 29, 2019

Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. Some communicators on Prezly even use this for internal communications. Among its customers are agencies that range from the smaller side with 3-5 employees – all the way up to 120 or more staffers.

Pitching 64

Pitching Analytics Enterprise System 64

The Hoffman Agency

MARCH 22, 2019

We achieved an all-time high of 11,982 international visitors, a 26 percent increase from 2016. Fast forward to 2019, we’re happy to be able to continue telling amazing stories for THAIFEX-World of Food Asia, and we’re humbled to be recognised for our work in last year’s trade show. We are extremely honoured to be part of it once more.

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

Prohibition

DECEMBER 9, 2021

To counteract these search results you should create a content marketing plan for your brand name and targeted search terms – through blogging, contributing to industry-leading publications and promoting good news through press releases and effective corporate communications. Unlike a lot of brands in 2019 that failed to do so.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Communications Conversations

JULY 19, 2018

At 3M, I was one member of a pretty big corporate team of social & digital marketing specialists whose services span many divisions across just about every industry you can name. And what should brands have their eyes on as we head into 2019? First, tell us more about your role at Toro as Social and Digital Media Leader.

Social Media 60

Social Media Media B2B Content Marketing 60

PR 20/20

JUNE 25, 2019

Our agency will forever “look beyond” to what’s next in our quick-paced industry, and it’s with that intrinsic drive that we launched Marketing AI Institute with the mission to make artificial intelligence more approachable and actionable for modern marketers. Internal communications and events. Gallen (Source: Microsoft , 2019).

Marketing 52

Marketing Storytelling Technology Community 52

PRSay

JUNE 15, 2022

Indeed, we’ve entered a new era of expectations for corporate and organizational LGBTQ engagement. Corporate social responsibility that is inclusive of LGBTQ advocacy is no longer just a buzzword; it’s an obligation and an expectation. Ben Finzel is president of RENEWPR in Washington, D.C, an NGLCC-certified LGBT Business Enterprise.

Policies 164

Policies Community Corporate Enterprise 164

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. Internal comms takes center comms stage in hybrid work.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” Patti Temple Rocks is the author of I’m Not Done : It’s Time to Talk About Ageism in the Workplace.

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential.

Writing 194

Writing Communications Marketing B2B 194

PRSay

AUGUST 14, 2019

As corporate vice president of communications at Microsoft , Frank X. In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. How did your time in the Marine Corps prepare you for agency and corporate life? And all those things come into play at an agency.

Internal 66

Internal International Conference Public Affairs 66

Communications Conversations

JULY 23, 2019

HOWEVER… If you take a closer look at the 2019 list, you quickly realize almost the entire list is made up of agency folks. I only found THREE people who WEREN’T agency people on the list! What’s more, it wasn’t just agency people–it was one specific agency!

Transportation 122

Transportation Social Media Corporate Agency 122

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. Host: When you signed the contract did you then set up M3 or was it your advertising agency? Host: How did you come up with the name M3?

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

JANUARY 17, 2023

Briefing: How Cision Impact is Bringing Earned Media Attribution and Retargeting to Public Relations (2019). Q&A: PR Agency Owner Started Making Homegrown PR Software; Today it’s a VC-backed Startup; Off Script No. International-based all-in-one PR software providers. Internal communications tools. On the radar.

Technology 94

Technology Software Resources Pitching 94

Communications Conversations

OCTOBER 25, 2018

Internally, I’m having less and less of the conversation with my work colleagues defending social as not a free medium. How will you create thumb-stopping social in 2019? In 2019, we’ll see emoji keyboards expand to make it even easier to find relevant emojis for our social media posts and community management.

Social Media 89

Social Media Trends Media Instagram 89

Deirdre Breakenridge

APRIL 29, 2019

That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. The 2019 JOTW Communications Survey polled 223 communications and public relations (PR) professionals. Frank Strong is the founder and president of Sword and the Script Media , LLC, a veteran-owned PR and marketing agency based in Atlanta.

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

FEBRUARY 16, 2019

2) Marketing leaders add creative headcount and build in-house agencies. A study by Forrester Research and the In-House Agency Forum (IHAF) found “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study,” as Alexandra Bruell recently reported for the Wall Street Journal.

Creativity 78

Creativity Study Survey Advertising 78

Sword and the Script

JUNE 25, 2019

Another pitfall for small businesses to avoid is inconsistency with how they go to market, which generates confusion not only internally but also externally with buyers and partners. 3) You’ve worked both on the agency and the client side in PR. Fast forward to 2019, and coverage earned online is king.

Brand 109

Brand Branding Reputation Corporate 109