ImPRessions - Crenshaw Communications

JANUARY 31, 2022

If our goal is to create a collaborative environment whereby brands, agencies, publishers, and data partners can ultimately reach consumers with positive ad experiences, why have we made it so complicated? . It’s valuable currency for advertisers when it comes to targeting. Or Google Topics. The ad tech people who get it, get it.

Privacy 182

Privacy Advertising Advertising Google 182

Agility PR Solutions

OCTOBER 29, 2018

New research from commercial data and analytics firm Dun & Bradstreet shows growing spend on programmatic ad buying and a continued dependence on data in the programmatic space—and also highlights key differences in the maturity of agencies versus brands when buying ads programmatically.

B2B 60

B2B Agency Brand Branding 60

ImPRessions - Crenshaw Communications

JULY 2, 2019

As the national holiday approaches, it’s a fitting time to consider what independence means in the world of PR agencies. For years, advertising and PR firms have touted their “independent” status. ” In other words, for larger agency networks and holding companies, growth is far more sluggish than within substantial midsize firms.

Agency 259

Agency Creativity Internal International 259

PR 20/20

MAY 8, 2019

As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. AI should make us better people, professionals and brands.

Agency 84

Agency Enterprise Technology Analytics 84

PRSay

JUNE 9, 2021

According to the National Institute on Drug Abuse , in 2019 alone nearly 50,000 people in the United States died from overdoses of opioid drugs that included prescription pain relievers. the French conglomerate that had $11 billion in revenue last year, is the first marketing agency to face a lawsuit in the opioid crisis.

Crisis 164

Crisis Ethics Publicity Marketing 164

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. With better expectations-setting, PR can be less stressful for those of us on the agency or corporate side.

Publicity 334

Publicity How To Agency Product Launch 334

Sword and the Script

FEBRUARY 1, 2020

1) Statistics on the Super Bowl audience and advertising. Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. What does an advertisement in this year’s Super Bowl (54) cost?

Sports 111

Sports Advertising Advertising Survey 111

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. As an industry, ad tech saw considerable change in 2019.

Privacy 156

Privacy Advertising Advertising Data 156

Critical Mention

DECEMBER 2, 2018

Taking advantage of Instagram’s advertising options also generates engagement with your audience. Terence Murray worked as a professional editor in London publishing agency for four years. The post 2019 Marketing Strategies for Small Business Owners appeared first on Critical Mention - Media Monitoring. SCHEDULE A DEMO.

Small Business 72

Small Business Strategy Marketing Instagram 72

Agility PR Solutions

JANUARY 7, 2020

The post 2020’s top 5 voice-based media trends—and their impact on marketing and comms appeared first on Agility PR Solutions.

Trends 113

Trends Marketing Analysis Training 113

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? This post offers the cliff note version of a 10-year trend and underscores the similarities for PR agencies and marketing firms, that I think points to a similar future.

Agency 92

Agency Trends Marketing Survey 92

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Cision, Meltwater and Kantar are aimed at the enterprise agency and in-house market and are expensive.

Tools 135

Tools Software Enterprise Measurement 135

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Build a Better Agency Summit.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

MAY 10, 2022

The committee, which started its work in March 2021, heard evidence from influencers, talent agencies, marketing, organisations, trade associations, academics, regulators, government ministers and the four major social media platforms, Meta, YouTube, TikTok and Twitter. Ours is an industry doubled in size since 2019.

Marketing 78

Marketing Government Sports Advertising 78

Onclusive

JANUARY 20, 2020

This blog was originally published on AdAge.com on December 18, 2019. In particular, the comms team or PR agency generally has the best catalog of earned media articles available to the company. They will also have experience trafficking advertising — especially targeting media, which is an element of amplifying earned media.

Marketing 195

Marketing How To Measurement Advertising 195

5W PR

FEBRUARY 16, 2021

The study was conducted over the course of more than a year and a half by SocialInsider between January 2019 and October 2020. What it found is that Instagram appeared to be the rising star among advertisers in 2020. However, they did note a small increase of 1.44% in 2020 over 2019. 07% in 2019. 06% in 2020 compared to.07%

Social Media 88

Social Media Healthcare Brand Branding 88

Sword and the Script

APRIL 28, 2020

The median PR salary in 2020 is $100,000; it’s higher for in-house roles at $145,500 and lower for PR agencies at $90,000 What PR professionals earn in income appears to be on the up and up. PR salary by in-house, agency and non-profit. Work at an agency can be best describes as a mile wide and an inch deep.

Survey 94

Survey Publicity Agency Data 94

Deirdre Breakenridge

SEPTEMBER 4, 2018

This summer, I had the opportunity to intern for Cheray Keyes-Shima , APR, CPRC, at KSC, a marketing, advertising and public relations agency in Sarasota, Florida. She is a Communication Major, with an Advertising & Public Relations and Digital Media Double Specialization and a Computer Science Minor.

Publicity 150

Publicity Conference Film Advertising 150

PRSay

NOVEMBER 25, 2020

The City College of New York’s (CCNY) advertising/PR program and our PRSSA Chapter faced a parallel challenge this month in recreating our annual Building Bridges career fair to connect talented ad and PR majors with agency recruiters seeking a pipeline of diverse talent for jobs and internships. It was a formidable team effort.

Interviews 93

Interviews Agency Advertising Advertising 93

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

The Proactive Report

OCTOBER 16, 2015

Statista predicts that by 2019 spend on social and digital media will grow to $17 billion in the US alone. 28% of marketers have reduced their advertising budget to fund more digital marketing (Gartner). 28% of marketers have reduced their advertising budget to fund more digital marketing (Gartner). We’re now at 89%.

Industry 100

Industry Digital PR Training Agency 100

Sword and the Script

DECEMBER 21, 2021

This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Fast-vertising.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Advertising value equivalent (AVE) is at the sharp end of this issue. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019).

Government 103

Government Education Print Ethics 103

PRSay

MAY 9, 2019

A key focus for many PR professionals in 2019 is figuring out a way to accurately quantify the impact of their work. After all, PR, marketing and advertising are closely related but not the same — measuring the impact of a well-placed news story is not as easy as identifying how many eyeballs saw a particular ad in a magazine.”

Survey 66

Survey Measurement Communications Advertising 66

Stephen Waddington

FEBRUARY 12, 2021

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. However, with COVID-19 affecting advertising revenue – in a November report, WARC predicted that 2020 global ad spend would fall 10.2%

Crisis Management 88

Crisis Management Print Ethics Local 88

Stephen Waddington

MAY 19, 2020

The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Newsrooms have been cut back to the bone and journalists furloughed.

Crisis 151

Crisis Government Energy Community 151

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

For ad tech in particular, it’s a juggernaut, contributing 42% of the increase in global ad spending growth in 2019. Major PR firms have long noticed the business potential; global agencies have strengthened their footprint through acquisition over the past decade, and independent firms have expanded and built alliances there.

Mobile 156

Mobile Local Technology Trends 156

Sword and the Script

SEPTEMBER 1, 2020

>>> Can your agency bring big ideas and execute? SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” The Cision deal was announced in 2019 and closed this year. Burton-Taylor estimates the business unit had 2019 revenue of $10.7 Platinum Equity’s $2.8

Internal 147

Internal International Tools Software 147

Stephen Waddington

NOVEMBER 5, 2019

We’re All Influencers Now provides guidance for agencies, brands and influencers on governance. In the UK influencer campaigns are governed by existing Advertising Standards Authority (ASA) and Competition and Markets Authority (CMA) laws and regulations. billion in 2019 to £18.4 This includes agencies, brands and influencers.

Insurance 68

Insurance Insurance Government Advertising 68

Stephen Waddington

OCTOBER 14, 2019

These are the findings of a literature review over four decades from 1982 to 2019 called Women in Public Relations – A Literature Review (1982-2019). At least it did for this agency leader and middle aged white man. She believes the same issues apply in advertising and public relations. It’s a theme that Topi?

Leadership 89

Leadership Study Journalism Education 89

Critical Mention

AUGUST 29, 2019

FY 2019 Achievements. Already in 2019, Critical Mention has added new television and radio channels to its capture network across the globe. Beginning in Q4 of FY2018 and continuing into Q3 of FY2019 the company surpassed a number of significant bookings milestones and is poised for further growth.

Television 60

Television Radio Analytics Government 60

PR 20/20

JANUARY 31, 2019

agenda is now live featuring 40+ sessions and 60+ speakers over three days, July 16 - 18, 2019 in Cleveland, Ohio. Presenters will explore the next frontier in digital marketing transformation, covering topics such as: advertising, analytics, content marketing, email marketing, ethics, robotics, sales, strategy, voice and more.

Conference 77

Conference Case Study Marketing Analytics 77

Sword and the Script

AUGUST 17, 2019

That’s according to a report – 2019 Digital Brand: Awareness, Engagement & Action Index (reg. req.) – by BMV a digital agency in Boston. How Long Should a Blog Post be in 2019? Advertising is a distant third. There’s an old adage in marketing that says use PR to build a brand, and advertising to defend it.

Study 61

Study Survey B2B Advertising 61

Communications Conversations

MAY 2, 2019

Then again, this is focused on PR and comms–I have a feeling CEOs are thinking about it from a PR perspective, not an advertising/marketing perspective. What do in-house communicators and agency folks think about the future of the PESO model? Agency partners. That’s a problem–we’ll come back to this.

Study 95

Study Agency Data Survey 95

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 52

Financial Conference Agency Resources 52

Sword and the Script

JUNE 9, 2020

That’s an increase from 68% in 2019 and 51% in 2018. >>> Looking for an agency partner with the content chops to build a sound strategy and execute? It doesn’t take a lot of money, but it does take making the case for budget and learning how to use these advertising tools effectively. Give our services a try.

Media Relations 110

Media Relations Media Survey Pitching 110

Prohibition

FEBRUARY 25, 2020

Today, it is an industry valued in the billions, growing by 83% in 2019. With all this in place, it makes influencer marketing a much more reputable and reliable method of advertising than it was initially given credit for. Looking back, it’s hard to believe it would be as successful and beneficial as it is now.

Marketing 62

Marketing Advertising Advertising B2C 62