Onclusive

DECEMBER 17, 2018

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. The PR and communication function, on the whole, has been losing ground relative to the advances in marketing technology.

Analytics 150

Analytics Data Big Data Technology 150

PRSay

MAY 7, 2021

At our International Conference that year, the Committee met with the PRSA Board of Directors for lunch. While I was on the Board, we established a Technology Committee and voted to create an innovation fund that would allow us to invest in future technology and better serve our members for many years to come.

Education 122

Education Technology Policies Leadership 122

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Today, every company is a technology company. Following new publications and key reporters in important verticals on Twitter, setting the right Google alerts and generally being vigilant through research each day will help PR pros advance client thought leadership. Cyber attacks on industries outside of “tech” will see more exposure.

Trends 156

Trends Healthcare Government Leadership 156

Stern + Associates

SEPTEMBER 22, 2022

A renowned expert on leadership and dialogue, Hult International Business School Professor Megan Reitz teaches leaders that having a psychologically safe culture requires them to notice their own habits and be mindful of the signals they’re sending which may be deliberately or inadvertently silencing others.

Employee 62

Employee Leadership Exercises Mobile 62

Stern + Associates

JULY 25, 2023

To his leadership methodology, rather than a strictly sales-focused background, Travis brings a positive, people-focused management ethos from his human resources background. At Dunkin’, the focus on maximizing speed and simplicity was a major contributor to Dunkin’ Brands’ $11.3

Communications 62

Communications Retail Sports Leadership 62

PR in High Definition

JANUARY 30, 2024

If people believe it to be a technology hub, where they can set up and invest, or where skilled workers can flock to for employment, then a good chunk of the battle will be won. and more than doubling since 2018, showing the monumental rate of development. So, is this possible? All of this shows that the fundamentals are there.

Reputation 62

Reputation Leadership Company Internal 62

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. 6) Technology that will change reporting.

Survey 102

Survey Report Media B2B 102

Stephen Waddington

NOVEMBER 11, 2020

The framework was published in 2018 and was developed as part of a two-year project led by Professor Anne Gregory and Dr Johanna Fawkes at the University of Huddersfield. To communicate effectively across a full range of platforms and technologies Organisational Capabilities 5. To offer organisational leadership 10.

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Tools Publicity Ethics Google 115

PRSay

OCTOBER 24, 2018

He then spoke about quickly overcoming Mitsubishi’s problems and restoring its profitability through billions of dollars in savings that would result from sharing technology within the alliance. In 2018, Routledge published his book Public Relations in Hyper-Globalization: Essential Relationship Management — a Japan Perspective.

Ethics 264

Ethics Automotive Technology Conference 264

Stern + Associates

DECEMBER 12, 2022

Digital transformation has become much more than simply upgrading software and building a new skill set; it’s now a required state of mind , says Paul Leonardi , award-winning University of California, Santa Barbara (UCSB) professor and Technology Management department chair. Technology is Only Half the Equation; The Other Half is People. “The

Technology 62

Technology Employee Software Groups 62

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. The conference’s theme, communications convergence, is especially appropriate this year as technology continues to advance. We are excited about attending ourselves! 7 as the first Keynote Speaker.

Conference 66

Conference Crisis Management Survey Big Data 66

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

Is your PR plan ready for the stretch run to the end of 2018? Early September is an excellent time for a review to date, as part of a check-in meeting with the client (whether internal or external.) See this earlier post on eight tools for thought leadership. Suddenly, it’s fall! PR tips for Q4.

Retail 136

Retail Creativity Leadership Agency 136

Stephen Waddington

OCTOBER 4, 2018

Crowdsourced tool database Technology is enabling us to work smarter and more efficiently. Law, ethics, professional standards, leadership and personal skills appear to be protected areas. AIinPR community The work of this small group of practitioners is slowly gathering national and international attention.

Ethics 90

Ethics Tools Groups Government 90

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. According to a survey of business buyers (Source: Salesforce , 2018): 72% of buyers expect vendors to personalize engagements to their needs. But technology isn’t the whole story. Source: Edelman , 2018).

Marketing 52

Marketing Storytelling Technology Community 52

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103

Sword and the Script

AUGUST 22, 2017

There are a few technology companies finding that out the hard way these days. Indeed, it’s a debate right now in many more circles than just technology. I am currently Group Vice President, Social Engagement and Digital Content at Ruder Finn and I am a member of NYU Stern Executive MBA class of 2018.

Internal 70

Internal International Interviews Trends 70

Scott Public Relations

APRIL 2, 2020

It took me an hour to find information on candidates running for judicial appointments in the 2018 election. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. The post Homebound?

Insurance 71

Insurance Insurance Healthcare Technology 71

PR 20/20

SEPTEMBER 17, 2019

Get a preview of what to expect and check out Roetzer’s Traffic & Conversion Summit talk from 2018, “Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future,” on Youtube. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. 5 ways to raise internal PR standards. Consider technology tools.

Internal 147

Internal International Employee Mobile 147

Bianchi Biz Blog

FEBRUARY 22, 2021

I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes. Trends in advanced safety systems and more efficient equipment technology. In my current position, I have a mix of operational and strategic responsibilities. What story or stories are you most proud of?

Groups 55

Groups Meeting Transportation Media 55

Sword and the Script

MAY 1, 2018

There are nearly 7,000 martech vendors across 48 categories in the 2018 Marketing Technology Landscape which means 1,500 have been added since last year. B2B Customers Want Thought Leadership. The full report – The 2018 B2B Buying Disconnect – is worth a read and is available for download with registration. Talk to Us !

B2B 62

B2B Marketing Survey Study 62

Scott Public Relations

NOVEMBER 16, 2018

The 2018 European Communication Monitor (ECM) collected data from 3,096 surveyed communication professionals in 48 European countries. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Internal comms takes center comms stage in hybrid work. There is no order of merit, these predictions are listed by the order in which they were received.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> That’s up from 68% in 2019 and 51% in 2018. PR technology. That is, yes. Media relations only gets harder. Social media platforms.

Survey 121

Survey Measurement Public Affairs Storytelling 121

Sword and the Script

JANUARY 11, 2022

I don’t get too excited about private equity money in PR technology. Underneath it all, the leadership team has to balance the blending of cultures. Three in this case — and across international borders in a competitive market with a half-dozen incumbent vendors. Merging two companies is challenging enough.

Reputation 86

Reputation Technology Tools Data 86

PRSay

MARCH 26, 2018

The evolution of technology also continues to have a significant influence on how we articulate and illuminate the impact of communications. We also need to be skillful in choreographing content strategies — while using technology and data — that speak to what makes us different.

Education 75

Education Policies Government Leadership 75

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.” Separately, U.S.-based

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. Mr. Croll left iSentia in 2018, amid some controversy , but perhaps wiser for the experience. Second, the platform is built on modern technology.

Tools 160

Tools Media Software Analysis 160

Sword and the Script

APRIL 13, 2019

which I conducted in October 2018 after observing some highly reported calls for brands to get political. The Council summarized the findings in four conclusions: a) “ Upgrading digital and go-to-market capabilities – improving proficiency, process and technology to gain both revenue and customer relationship growth.”.

Study 116

Study Survey Infographics B2B 116

Contently - Strategy

NOVEMBER 27, 2018

We’ve gotten a lot of mileage out of that in terms of thought leadership,” Fox said. When I work with large technology companies, all they want to do is reach the CMO. It’s the VP of marketing, it’s the SVP of marketing, it’s the assistant to those people, and the interns. I push back.

Strategy 112

Strategy How To Content Marketing Analysis 112

Deirdre Breakenridge

JANUARY 3, 2018

What are your goals for 2018 and what tools, skills and roadmap will get you there? The four books that made me go Hmmm and will make you do the same in 2018 are: The Opposable Mind by Roger Martin, The Agony of Decision by Hello Fred Garcia, The Power of Habit by Charles Duhigg and The Miracle Morning by Hal Elrod.

Crisis 0

Crisis Journalism Hotels Case Study 0

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown. 77% say they have “more” or “much more” responsibility for technology. 23) The top 10 PR technology providers.

Marketing 78

Marketing Publicity Survey Study 78

PRSay

OCTOBER 17, 2019

birthrate in 2018 reached its lowest level in 32 years. As technology advances and “smart” devices become commonplace in our homes and offices, Alphas will also leave the longest trail of data ever collected about a generation. It’s difficult to forecast what the impact of this constant exposure to technology from an early age will be.

Groups 140

Groups Mobile Real Estate Skype 140

PRSay

FEBRUARY 12, 2021

In 2016, he founded Craig Newmark Philanthropies, which supports organizations that advocate for trustworthy journalism, voter protection, women in technology, and military veterans and their families. In February 2019, he donated $10 million to Columbia Journalism School, to launch a new center for journalism ethics and security.

Ethics 172

Ethics Communications Nonprofit Journalism 172

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide.

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Media Relations Media Print Newspapers 115