5W PR

NOVEMBER 11, 2019

Of six sectors measured in a recent survey, the insurance industry had the most opens per opener at 4.2. Transactional mail open rates were almost unchanged between 2017 and 2018 at about 73%. What was interesting is that mobile email usage declined slightly from 2017 to 2018, ending at 44.3%. WHAT TO DO WITH IT.

Data 68

Data Telecommunications Infographics Automotive 68

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Beyond PR

APRIL 13, 2018

Companies of all sizes are becoming more focused in 2018 on the representation of valuable and effective ROI. The majority of PR and communications professionals are required by industry executives to monitor, measure and analyze media data. For example, can you track infographic downloads and views via Google Alerts alone?

Media 73

Media Google Measurement Print 73

Contently - Strategy

SEPTEMBER 21, 2018

Visual assets like infographics are more expensive.) According to Scott Brinker’s 2018 supergraphic , there are 6,829 marketing technology solutions. It soon became clear that measuring the effectiveness of our content required measuring more than engagement stats. Using too many tools.

Content Marketing 103

Content Marketing Print Analysis Data 103

Waxing UnLyrical

AUGUST 29, 2019

Besides that, in 2018 alone, companies who went this route earned an average of 520% ROI. This is a sign that their audience hasn’t grown organically and you have to ask yourself what other measures they might have taken to boost their numbers. Infographic via smallbizgenius. Engagement is Low.

How To 74

How To Infographics Sports Small Business 74

Sword and the Script

NOVEMBER 9, 2021

West acquired GlobeNewswire and other PR tech assets from NASDAQ in 2018 for $335 million. These allow PR to “showcase earned media coverage in customizable, branded digital PR measurement reports.”. Business Wire traces the use of infographics in earnings announcements back to comic books. Automated coverage book.

Software 93

Software Banking Technology Data 93

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Relevancy with link building has become increasingly important since Google’s 2018 algorithm update. Infographics. These are: Improving a client website’s rankings. Interactive Campaigns.

Digital PR 170

Digital PR Industry Strategy Film 170

Stephen Waddington

JANUARY 9, 2019

It’s based on insight gained from working with clients to generate measurable returns during 2018. Organizations are evolving their storytelling approach using new content formats such as animation, infographics, and video to engage buyers throughout the purchase journey. You can download a copy here.

B2B 60

B2B Report Case Study Infographics 60

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. In 2018, audiences spent an average of 1:26 seconds with financial services content. Create social videos and infographics.

Financial 83

Financial Industry Report Insurance 83

Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. which I conducted in October 2018 after observing some highly reported calls for brands to get political. 3) The CMO Council infographic on CMO priorities. Want to Boost Revenues By 5.8% Here’s How.

Study 114

Study Survey Infographics B2B 114

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. The metrics associated with awareness tend to be easy to measure as you build up momentum. At Contently, we launched our “ Content Marketing Minute ” video series in the beginning of 2018 that is a good example of top-funnel content.

Case Study 101

Case Study Marketing Study Content Marketing 101

Onclusive

DECEMBER 22, 2017

It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. What are best practices in PR & content marketing measurement? AirPR: How do you see PR & content marketing evolving in 2018?

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Coverage stemming from the 2018 CMO Survey by Gartner how tech and innovation get lumped together in the same category. Read more: PR Measurement: A Pulse Check on How Communicators Show Value.

Marketing 78

Marketing Publicity Survey Study 78

Stephen Waddington

DECEMBER 5, 2018

Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. Trinity Mirror ( The Daily Mirror ) and News UK ( The Sun and The Times ) are the eighth and ninth most popular websites in the UK according to The Ofcom Communications Market Report 2018 (opens as a PDF).

Media Relations 115

Media Relations Media Print Newspapers 115

The Proactive Report

NOVEMBER 12, 2016

Measurement Framework: Set up a measurement framework so you can track where you are now, progress and results. Visual Literacy & IQ: By 2018 84% of all content online will be visual. If you have not yet mastered these new skills your ability to implement successful PR campaigns is waning rapidly. Report ROI.

SEO 153

SEO Engineering LinkedIn Analytics 153

Sword and the Script

MAY 5, 2020

Respondents to the survey “reported a decrease in the public’s distrust of the media; 59% of respondents felt the public lost trust this year, which is down from 63% in 2019, 71% in 2018 and 91% in 2017.” Images and infographics are an excellent way to provide context to your news story. They’re ceding the field to marketing.”

Pitching 84

Pitching Survey System Technology 84

Waxing UnLyrical

AUGUST 30, 2018

billion email accounts across the globe as of 2018, according to a study from The Radicati Group. Here’s a snapshot of those 13 tips content marketers should know about email, followed by an infographic that explains why each matter: Make your email great on mobile. Measure performance over time. There are an estimated 5.2

Content Marketing 42

Content Marketing Marketing Newspapers Infographics 42