Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted in February 2018 and 155 respondents completed the questionnaire. The Data Story on the Hottest PR Trends.

Survey 72

Survey Trends Communications Storytelling 72

Sword and the Script

DECEMBER 22, 2020

Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020. Source: What Does “Storytelling” Mean to You? ). Source: PR Measurement ). Source: Partisan Politics Complicates PR ).

Survey 178

Survey Marketing B2B Study 178

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. It’s pure storytelling. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. Video can demonstrate and explain.

Video 149

Video Case Study Agriculture B2B 149

PR 20/20

OCTOBER 31, 2017

After all, as the old proverb goes: “What gets measured gets managed.”. Is better data usage and insights part of your strategic objectives for 2018? Enable Data Visualization to Empower Data Storytelling. cool templates for infographics, social media, etc). Assess What Worked (and What Didn’t) with Marketing Score.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Stephen Waddington

JANUARY 9, 2019

It’s based on insight gained from working with clients to generate measurable returns during 2018. Organizations are evolving their storytelling approach using new content formats such as animation, infographics, and video to engage buyers throughout the purchase journey. You can download a copy here.

B2B 60

B2B Report Case Study Infographics 60

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. The metrics associated with awareness tend to be easy to measure as you build up momentum. At Contently, we launched our “ Content Marketing Minute ” video series in the beginning of 2018 that is a good example of top-funnel content.

Case Study 111

Case Study Marketing Study Content Marketing 111