ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

DECEMBER 22, 2020

Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents.

Survey 177

Survey Marketing B2B Study 177

5W PR

NOVEMBER 11, 2019

Of six sectors measured in a recent survey, the insurance industry had the most opens per opener at 4.2. Transactional mail open rates were almost unchanged between 2017 and 2018 at about 73%. What was interesting is that mobile email usage declined slightly from 2017 to 2018, ending at 44.3%. WHAT TO DO WITH IT.

Data 68

Data Telecommunications Infographics Automotive 68

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Contently - Strategy

SEPTEMBER 21, 2018

But if those fundamentals are strong, letting freelance talent create your marketing content frees up the core employees to focus on the big picture. Visual assets like infographics are more expensive.) According to Scott Brinker’s 2018 supergraphic , there are 6,829 marketing technology solutions. Using too many tools.

Content Marketing 111

Content Marketing Print Analysis Data 111

Sword and the Script

NOVEMBER 9, 2021

West acquired GlobeNewswire and other PR tech assets from NASDAQ in 2018 for $335 million. It says “95% of office employees still claim email as their main channel of communication” and that some “workers claim to receive up to 121 emails per day.” GlobeNewswire is owned by Notified, a recently re-branded division of Intrado.

Software 93

Software Banking Technology Data 93

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. In 2018, audiences spent an average of 1:26 seconds with financial services content. Create social videos and infographics.

Financial 111

Financial Industry Report Insurance 111