ImPRessions - Crenshaw Communications

MAY 3, 2018

Close behind are e-books (67%), infographics (66%), and blog posts (66%).” In a 2018 study by TrustRadius, 75% of respondents said they used info from third-party sources (analyst reports, independent media news, and consultants) to make their decisions.

Advertising 178

Advertising Advertising B2B Reputation 178

The Proactive Report

MARCH 27, 2018

Develop, research, and write data-oriented stories, reports and infographics. The CMO survey of 2018 shows that reliance on marketing analytics to make decisions has increased from 30% to 42% in the past 5 years, with B2C companies using analytics 55% of the time. The PR Measurement course launches April 4, 2018.

Analytics 100

Analytics Measurement B2C Construction 100

5W PR

NOVEMBER 11, 2019

Transactional mail open rates were almost unchanged between 2017 and 2018 at about 73%. What was interesting is that mobile email usage declined slightly from 2017 to 2018, ending at 44.3%. Companies that have been quick to migrate from spreadsheets and PowerPoint to infographics also attract more attention.

Data 68

Data Telecommunications Infographics Automotive 68

Critical Mention

JUNE 4, 2019

In 2018, TikTok became the most downloaded app in the U.S. In our infographic, we examine if TikTok is the next big thing in video marketing. Despite these facts, video marketing is frequently an afterthought, but we believe its value should be at the forefront of your content marketing plan. One of these platforms was TikTok.

Video 60

Video Marketing YouTube Infographics 60

Critical Mention

FEBRUARY 28, 2019

According to Statista , in the fourth quarter of 2018 for Facebook, in particular, it was found that 1.52 In our infographic below, you’ll find 11 tips that show you how to design a great Facebook ad and put it into play in your next campaign. billion active users visited Facebook daily. Until next time! Critical Mention.

Facebook 62

Facebook Infographics Financial Writing 62

Communications Conversations

JANUARY 11, 2018

But doesn’t most of this data we’re seeing imply that our customers and targets want to consume: videos, photos, infographics and short messages (via private messaging apps)? Tons of publishers and companies are pouring millions of dollars into producing more video in 2018. White papers. Longer-form text-based content.

Consumer 104

Consumer Print Reddit Video 104

Buzzstream

FEBRUARY 3, 2021

Relevancy with link building has become increasingly important since Google’s 2018 algorithm update. Infographics. The Cambridge Dictionary defines an Infographic as, ‘A picture or diagram or a group of pictures or diagrams showing or explaining information’. Highly-researched guides on a specific topic (e.g.

Digital PR 170

Digital PR Industry Strategy Film 170

Inbound PR

SEPTEMBER 18, 2018

I saw this in an infographic from iScribblers that looks at the state of content marketing mainly for B2B but has insights for marketers from all industries. If you're still not convinced, take a look at the below stats: 64 Content Marketing Statistics in 2018.

Infographics 60

Infographics B2B Content Marketing Marketing 60

Contently - Strategy

DECEMBER 5, 2019

In 2018, audiences spent an average of 1:26 seconds with financial services content. Average attention time for all other industries in our data set only moved from 1:32 seconds in 2018 to 1:34 seconds in 2019. Create social videos and infographics. Create social-friendly videos and infographics.

Financial 83

Financial Industry Report Insurance 83

Critical Mention

JANUARY 15, 2019

Mobile friendliness : According to Statista , in 2018 52 percent 52 percent of online traffic came from smartphones in 2018. Eliminate broken links : Nothing turns a user off more than seeing a 404 error page. You need to find and eliminate all broken links to create a seamless user experience. Now for the fun part!

How To 60

How To SEO Mobile Google 60

Contently - Strategy

APRIL 14, 2021

Their remonstrations have led to proposed legislation and, in some cases, new laws like the General Data Protection Regulation (GDPR), a sweeping privacy policy update implemented in the UK in 2018. Think of articles, videos, and infographics that either appeal to audience interests or address their problems. In the U.S.,

Privacy 96

Privacy Google Advertising Advertising 96

Waxing UnLyrical

AUGUST 29, 2019

Besides that, in 2018 alone, companies who went this route earned an average of 520% ROI. Infographic via smallbizgenius. Because these are people just like us, we’re more likely to believe them when they recommend a brand. Let’s face it we’re all well aware that celebs might not even use the products that they promote.

How To 74

How To Infographics Sports Small Business 74

Sword and the Script

NOVEMBER 9, 2021

West acquired GlobeNewswire and other PR tech assets from NASDAQ in 2018 for $335 million. Business Wire traces the use of infographics in earnings announcements back to comic books. GlobeNewswire is owned by Notified, a recently re-branded division of Intrado. Intrado was formerly known as West Corporation. Client retention.

Software 92

Software Banking Technology Data 92

Sword and the Script

APRIL 13, 2019

which I conducted in October 2018 after observing some highly reported calls for brands to get political. 3) The CMO Council infographic on CMO priorities. right click infographic an open in a new window, then click on image for higher resolution ). * * *. Want to Boost Revenues By 5.8% with One Easy Fix? Here’s How.

Study 112

Study Survey Infographics B2B 112

Solo PR Pro

NOVEMBER 20, 2018

increase in growth from 2017 to 2018. The infographic below provides a quick an easy guide to instagram ads. Those businesses range from solos to large corporations and span product and service categories. The addition of Instagram stories drove a 13.1% We would love to hear from you? Are you using Instagram ads?

Instagram 49

Instagram Infographics Travel Education 49

Stephen Waddington

JANUARY 9, 2019

It’s based on insight gained from working with clients to generate measurable returns during 2018. Organizations are evolving their storytelling approach using new content formats such as animation, infographics, and video to engage buyers throughout the purchase journey. You can download a copy here.

B2B 60

B2B Report Case Study Infographics 60

The Proactive Report

JULY 23, 2018

Using that same logic, Google regards any link that you put into a piece of content about the brand (press release, article, blog post, infographic) as an owned link. ” Pew State of the Media 2018. We know how that works; it’s one of the core functions of PR. Owned Links. You created the content and you placed that link there.

Google 113

Google Guidelines Web B2C 113

Presspage

APRIL 20, 2018

As traditional news outlets shrink, organizations are learning to tell their stories in a journalistic fashion through text, photographs, infographics, videos and other means. This revised article has been published before on PRdaily.com on April 3, 2018. These days, every company must be a publisher.

Video 84

Video Engineering Financial Infographics 84

Sword and the Script

DECEMBER 22, 2020

European-based Prowly analyzed 55,470 press releases sent in 2018 and 2019 and found “the best day to send a press release is on Thursday when the average open rate jumps to over 26%.”. Source: PR Tech Sum for March ). The best day to put out a press release. Separately, U.S.-based List posts earn more shares.

Survey 173

Survey Marketing B2B Study 173

Contently - Strategy

SEPTEMBER 21, 2018

Visual assets like infographics are more expensive.) According to Scott Brinker’s 2018 supergraphic , there are 6,829 marketing technology solutions. But if those fundamentals are strong, letting freelance talent create your marketing content frees up the core employees to focus on the big picture. Using too many tools.

Content Marketing 103

Content Marketing Print Analysis Data 103

Beyond PR

APRIL 13, 2018

Companies of all sizes are becoming more focused in 2018 on the representation of valuable and effective ROI. For example, can you track infographic downloads and views via Google Alerts alone? In a fast-changing digital landscape, monitoring the media is imperative in crafting effective marketing campaigns.

Media 73

Media Google Measurement Print 73

Shift Communications

JANUARY 16, 2018

When was the last time that you created an infographic? Make it part of your new 2018 plans. [00:10:54] as I record this, you’ve got plenty of time to pivot on your 2018 marketing plans, reallocate those budgets, and create stuff. [00:11:04] When was the last time you put some really good new content out? Build one today.

Facebook 116

Facebook Video Brand Branding 116

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. Download the 2018 Global State of the Media Report.

Infographics 54

Infographics Print Video Real Estate 54

Solo PR Pro

MAY 15, 2018

85% of people say they'd like to see more video from brands in 2018. Infographic via Deposit Photos. According to HubSpot: 97% of marketers say video has helped increase user understanding of their product or service. 76% say it helped them increase sales. 47% say it helped them reduce support queries.

Video 57

Video Marketing Mobile YouTube 57

Sword and the Script

FEBRUARY 3, 2018

Earned Media Poised for New Prominence in 2018 [UML]. If you enjoyed this post, you might also like: 3 Tips for Effective Infographics: Data, Design and Distribution [UML]. Other readers liked these related posts: 3 Cases Studies of Augmented Reality in B2B Marketing [UML]. Does Blockchain Really Have Marketing Potential? Talk to Us !

Content Marketing 61

Content Marketing Creativity Apparel Marketing 61

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. At Contently, we launched our “ Content Marketing Minute ” video series in the beginning of 2018 that is a good example of top-funnel content. With that in mind, here are the content formats most useful at each stage of the funnel.

Case Study 101

Case Study Marketing Study Content Marketing 101

Sword and the Script

DECEMBER 10, 2019

Here are a few ideas: turn it into a blog post, prepare a webinar, submit it as a session for a conference, publish an infographic, repurpose content for social media, etc. December 2018: 20 Insightful PR and Marketing Predictions for 2018. The list goes on.

Marketing 98

Marketing Content Marketing Advertising Advertising 98

Contently - Strategy

NOVEMBER 27, 2018

Brand awareness occupies the top layer of the funnel, establishing trust through blog posts, infographics, videos, and social posts that avoid self-promotion. Any content marketer worth her paycheck has to create with the entire marketing funnel in mind since the ultimate goal is to drive revenue.

Strategy 108

Strategy How To Content Marketing Analysis 108

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

Video 40

Video YouTube Web Case Study 40

Onclusive

DECEMBER 22, 2017

It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. AirPR: How do you see PR & content marketing evolving in 2018? In terms of getting noticed? Jon: “ We’re just beginning to scratch the surface on AI and AR.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Coverage stemming from the 2018 CMO Survey by Gartner how tech and innovation get lumped together in the same category. 7) Contributed articles are often your best shot at earning coverage. “19%

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

JUNE 4, 2019

billion in 2018, which is “represents double-digit growth from the prior year.” Social media is 2018’s biggest driver, as Burton-Taylor reports that the media intelligence industry grew mid-single-digit in 2018 if social wasn’t counted. Learn more: report registration page ; PR News infographic. Twitter the news winner.

Software 99

Software Reddit Marketing Survey 99

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. That influences how many we’re able to produce.”.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Sword and the Script

JUNE 12, 2018

wrote Siftrock in a press release about being included as one of the nearly 7,000 other logos on the marketing technology landscape infographic. If you’re not familiar with the martech infographic , a gentleman named Scott Brinker invented it to track the growth among vendors developing marketing technology tools.

Creativity 60

Creativity Infographics B2B Corporate 60

Beyond PR

MAY 15, 2018

According to Cision’s 2018 State of the Media Report , social media and reductions in video and multimedia production costs will be major factors driving the future of the media industry. It can be expensive and time-consuming to create videos, podcasts or infographics. In the car? Listen to a podcast on the day’s news.

Marketing 49

Marketing Infographics Video Consumer 49

Stephen Waddington

DECEMBER 5, 2018

Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. Trinity Mirror ( The Daily Mirror ) and News UK ( The Sun and The Times ) are the eighth and ninth most popular websites in the UK according to The Ofcom Communications Market Report 2018 (opens as a PDF).

Media Relations 115

Media Relations Media Print Newspapers 115

Shift Communications

SEPTEMBER 18, 2017

This is what my 2018 looks like: What do we see above? Second, my PR team would help me plan for 2018’s marketing search season. They’d refer me to a Creative Services team to prepare video, audio, and infographics so that they’re in publication – with links to my website – in January.

Analytics 132

Analytics Data-Driven PR Data Software 132