Critical Mention

JANUARY 3, 2018

Have you given much thought to how you’ll improve your work life in 2018? Learn all you can about measurement: While it may be painful for some, measurement is now a crucial element in a PR campaign. Measuring your efforts helps you show your client or boss that what you’re doing impacts the bottom line.

Measurement 119

Measurement Content Marketing Writing Infographics 119

The Proactive Report

MARCH 27, 2018

Just this last week there were several articles in the news about the value of measurement and analytics. Develop, research, and write data-oriented stories, reports and infographics. Deliver measurement and reporting of results and optimization plans and communicate this to a cross-functional team. A Competitive Edge.

Analytics 100

Analytics Measurement B2C Construction 100

Sword and the Script

DECEMBER 22, 2020

Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. European-based Prowly analyzed 55,470 press releases sent in 2018 and 2019 and found “the best day to send a press release is on Thursday when the average open rate jumps to over 26%.”. Source: PR Measurement ).

Survey 177

Survey Marketing B2B Study 177

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Craig Dekshenieks | Aderant. 10) A pullback on PPC.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). West acquired GlobeNewswire and other PR tech assets from NASDAQ in 2018 for $335 million. GlobeNewswire is owned by Notified, a recently re-branded division of Intrado.

Software 93

Software Banking Technology Data 93

Contently - Strategy

SEPTEMBER 21, 2018

Visual assets like infographics are more expensive.) According to Scott Brinker’s 2018 supergraphic , there are 6,829 marketing technology solutions. As Fox writes: As we collaborated with our marketing teams, they began featuring athenaInsight regularly in campaigns. Using too many tools. Clearly, choice is not an issue.

Content Marketing 111

Content Marketing Print Analysis Data 111

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Infographics.

Digital PR 170

Digital PR Industry Strategy Film 170