Sword and the Script

AUGUST 1, 2022

Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. Michelle Garrett , PR consultant, Garrett Public Relations. Shared media (44%) was next, followed by earned media (43%) – a traditional bailiwick of communications — and paid media (33%).

Survey 132

Survey Communications Measurement Internal 132

Sword and the Script

FEBRUARY 23, 2020

Each week he lists upwards of 60 jobs from across the communications profession – public relations, public affairs, marketing communications and more. The 2019 report was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. Is media relations getting harder – or is it just harder for you?

Survey 87

Survey Public Affairs Corporate Trends 87

Sword and the Script

JUNE 30, 2021

This is a pivotal moment for PR and communications professionals to get out of the media relations spin cycle and demonstrate the breadth and depth of our value,” wrote Karen Swim , who is a long-time PR, Marketing and Social Media Consultant at Words For Hire , LLC and the President of Solo PR Pro. The media relations struggle.

Survey 122

Survey Communications Ethics Measurement 122

Sword and the Script

JUNE 25, 2020

If you haven’t signed up for Ned’s Job of the Week Newsletter — please do — it’s free for both employers and job seekers and it’s filled with jobs across PR, public affairs, communications and marketing. Comm Pros Feel the Challenge of Proving ROI (Marketing Charts) What Does “Storytelling” Mean to You?

Survey 78

Survey Communications Public Affairs Ethics 78

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away. Until next time!

Media 162

Media Fashion Television Radio 162

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. It has held this title since 2018 in the World Happiness Report. According to the people of Finland, communications is the world’s most powerful tool for change.

Radio 64

Radio Pinterest Television Government 64

Stephen Waddington

APRIL 3, 2019

Copywriting and editing are tasks most commonly undertaken by 57% of people working in public relations. Strategic ambitions a work in progress The drumbeat of public relations as a management discipline has grown louder and louder in recent years. In senior roles media relations and campaigns are equal second (48%).

Writing 84

Writing Survey Government Media Relations 84

Onclusive

DECEMBER 17, 2018

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. Andy Cunningham , Board of Directors at AirPR and former Head of Corporate Communication at Apple. About AirPR.

Analytics 150

Analytics Data Big Data Technology 150

Doctor Spin

DECEMBER 20, 2023

2018, October 24). For example, in my niche, the public relations industry, there are plenty of Stupid Majorites: “PR is all about publicity and media relations.” PR professionals must talk using corporate platitudes.” “PR Corporate communication and CSR must be ‘boomer boring,’ cringe, and woke.” “PR

Brand 52

Brand Branding eBook Resources 52

PRSay

MAY 24, 2021

Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid the country’s current political divide. The business model of nonprofit journalism portends a hopeful future for a more diversified news media. Photo credit: shutterstock ].

Nonprofit 174

Nonprofit Local Journalism Newspapers 174

Stephen Waddington

JULY 15, 2020

Almost six months later the public relation profession is quite different. Community of practice Two-thirds (66%) of public relations professionals feel they are part of a professional community. Since 2018 it has fallen by 46% and now stands at £3,658, after regression analysis.

Survey 159

Survey Policies Crisis Community 159

PRSay

DECEMBER 2, 2020

When two of Boeing’s new 737 MAX passenger jets crashed within five months of each other in late 2018 and early 2019, killing a total of 346 people in Ethiopia and Indonesia, the company faced the worst crisis in its 100-year history. Greg Beaubien is a frequent contributor to PRSA publications. We need to plan for beyond 72 hours.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

Sword and the Script

APRIL 12, 2022

So, I sold my agency and went all in with Propel to invent the public relations management (PRM) category – which has significantly gained steam in the industry since we launched the first PRM in 2018.”. If you enjoyed this post, you might also like: 9 Corporate Characteristics to Look for When Buying Public Relations Software.

Software 90

Software Pitching Measurement Enterprise 90

Sword and the Script

DECEMBER 21, 2021

Conversely, those companies who show respect to their people – both in working conditions and pay – will continue to thrive and receive the positive accolades and media coverage which comes with supporting all those on their payroll. Brad Marley , Chief Storyteller, Yelram Media . Public relations is HOT right now.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. Technology companies should support Net Neutrality – we should treat the internet as a public utility – because everyone is so dependent on it.

Technology 130

Technology Study Communications Survey 130

Critical Mention

JULY 16, 2019

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. Publicity Value. Top tier media intelligence solutions provide publicity value as a KPI, which approximate the monetary value of a media story.

Media 76

Media Advertising Advertising Measurement 76

Agility PR Solutions

SEPTEMBER 15, 2019

In 2018, Violet PR worked with the IBM Foundation on a year-long social media campaign to promote P-TECH, an education reform model helping to close the global skills gap. Violet PR’s Twitter campaign targeted and connected a variety of audiences including government leaders, corporate partners, educators, media, and influencers.

Education 60

Education Social Media Media Government 60

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Sword and the Script

MAY 28, 2019

Political messages have permeated every possible medium from the mailbox to social media and everywhere in-between. That’s the backdrop for brands considering taking a public stand on a political position. The entire study can be found here – Study: Should Brands Take a Public Stand on Politics? from Frank Strong.

Survey 128

Survey Brand Branding Analysis 128

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. Date: March 15, 2018.

Conference 210

Conference Content Marketing Marketing Education 210

Axia PR

JANUARY 22, 2018

As numerous public relations firms have predicted since the beginning of the year, a key facet to every successful campaign in 2018 will be the story. From those nuggets, we create unique stories to share with key demographics as well as the media.

Pitching 54

Pitching Media Storytelling Creativity 54

5W PR

SEPTEMBER 27, 2017

Creative public relations strategies can bridge the divide between corporate and editorial, generating content that is of value to media while supporting company priorities, maximizing resources and appealing to the larger consumer audience – All making the original marketing dollar stretch further and more effectively.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Sword and the Script

AUGUST 17, 2019

1) Earned and branded media drive awareness and trust in B2B. Digital marketing spend tallied up at around $629 billion in the US in 2018. Recommended reading: Why Content Marketing and Public Relations Need Each Other. 2) Earned media still reigns as THE most credible. [And How Long Should a Blog Post be in 2019?

Study 61

Study Survey B2B Advertising 61

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. This year’s survey polled 223 communications and public relations (PR) professionals. Media Relations is Hard and Getting Harder. A majority (68%) of PR professionals say media relations is getting harder or much harder.

Survey 99

Survey Media Relations Corporate Communications 99

Shift Communications

MAY 21, 2018

So far in 2018, 101.9 million news blogs have been published online, according to a search on media analytics tool Sysomos. Through its own newsroom , Facebook issued 31 corporate and 24 product announcements. Getting media coverage is more competitive than ever. Getting media coverage is more competitive than ever.

How To 68

How To Pitching Report Interviews 68

Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. OnePitch told the publication that 1,100 PR professionals are using the platform.

Pitching 90

Pitching Report Software Survey 90

Critical Mention

JUNE 10, 2020

Social media monitoring is a great way to track hashtags and topics relevant to any story a PR pro might be thinking of pitching as it can help identify the most trusted, widely trusted journalists and influencers on a given topic. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Eric Lebowitz.

Media 104

Media Pitching Trends Resources 104

Sword and the Script

AUGUST 28, 2018

You can’t buy good ideas, and for the most part, at least on the surface, publications didn’t try to sell space for a good idea. Web publishing changed all that, and it gradually contributions grew into a bit of a free-for-all as publications built out networks of contributors to feed the insatiable content beast. That may be changing.

Technology 67

Technology Advertising Advertising Community 67

Critical Mention

JANUARY 3, 2019

From going to prison to becoming the CEO of Front-Line Bribery LLC, you’ve completely turned your life around and recently cited as Thompson Reuters Top 50 social influencers in Risk, Compliance and Regtech in 2018. Q: Following your return, did your relationship with the media change? Richard: It happened slowly and organically.

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

JANUARY 20, 2018

Other readers liked these related posts: Does Blockchain Really Have Marketing Potential? Earned Media Poised for New Prominence in 2018 [UML]. 2) Public relations and complex value propositions. There are obvious use cases for media relations , analyst relations (think: MQ briefings), and internal communications.

Case Study 100

Case Study B2B Study Marketing 100

Beyond PR

APRIL 24, 2018

It’s all too easy to use corporate speak, but that doesn’t help you or the journalist connect with an audience. It takes very little effort to customize a pitch with the journalist’s name, as well as a suggested angle that’s a good fit for the specific publication. To learn more about the State of The Media in 2018 download the report.

Media 75

Media Survey Pitching Journalism 75

Critical Mention

SEPTEMBER 19, 2019

The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. Even better – your client gets a byline with the publication, and maybe their headshot included as well! ”.

Agency 79

Agency Marketing Media SEO 79

Critical Mention

MARCH 16, 2020

Dwayne “The Rock” Johnson was first introduced to the public as a college football player. Having recently been introduced to fame in 2018, Antoni Porowski has shown his cooking talents across TV, online publications and his very own cookbook. #GatoradePartner. Dwayne “The Rock” Johnson. Antoni Porowski.

Brand 87

Brand Branding Instagram YouTube 87

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Here are my nominations for the best, most skillful, or just plain luckiest PR moves of 2018. Eventually the media and the public move on.

Fashion 255

Fashion Reputation Social Media Brand 255

Bianchi Biz Blog

FEBRUARY 22, 2021

Years ago, I was the editor of Professional Distributor , a publication which provides mobile tool and equipment dealers who sell to repair shops business insights and trends. I started my professional career in 2007 as the assistant editor for a publication serving the recreational vehicle market.

Groups 55

Groups Meeting Transportation Media 55

Communications Conversations

FEBRUARY 6, 2018

That work ended a couple years ago, but I knew I wanted to stay closely connected with Heidi so I invited her to be a part of a corporate communicator mastermind group I manage. Do you think that’s benefitted you earlier in your career as opposed to being in a role where you just focus on media relations, social, etc.?

Energy 68

Energy Corporate Travel Internal 68

Ethical Voices

JUNE 12, 2023

This was between 2015 and 2018, which was a big time for a lot of Islamophobic rhetoric, the Muslim ban, and the Supreme Court work around that. I think I’ve been constantly frustrated by the idea that even if we lost that Supreme Court case, we could have at least built public opinion and public support along the way.

Ethics 69

Ethics Storytelling Communications Training 69