Sword and the Script

AUGUST 6, 2020

Of course, we packed it with analysis, tips and tricks for overcoming the challenges. SlideShare provides embed code for publishers and offers an option to download the full report as a PDF document.

Training 94

Training Trends Media Survey 94

Sword and the Script

FEBRUARY 23, 2020

The 2019 report was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. Is media relations getting harder – or is it just harder for you? Reports from the JOTW Communications Survey in 2019 and 2018. The 2018 JOTW Communications Survey from Frank Strong. Is Media Relations Getting Harder?

Survey 85

Survey Public Affairs Corporate Trends 85

Sword and the Script

JUNE 30, 2021

This is a pivotal moment for PR and communications professionals to get out of the media relations spin cycle and demonstrate the breadth and depth of our value,” wrote Karen Swim , who is a long-time PR, Marketing and Social Media Consultant at Words For Hire , LLC and the President of Solo PR Pro. The media relations struggle.

Survey 118

Survey Communications Ethics Measurement 118

Sword and the Script

JUNE 25, 2020

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. Comm Pros Feel the Challenge of Proving ROI (Marketing Charts) What Does “Storytelling” Mean to You? 105 Answers from Communicators Why Have the Top Challenges Facing PR and Comms Shifted?

Survey 78

Survey Communications Public Affairs Ethics 78

Onclusive

JANUARY 25, 2019

The annual conference for the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives. Date: March 21, 2018. With several events throughout the year, PR News addresses a senior-level public relations and marketing audience. PRWeek Awards.

Conference 256

Conference Content Marketing Marketing Internal 256

ImPRessions - Crenshaw Communications

JUNE 12, 2018

Lee was a leader in media relations. Ivy Ledbetter Lee (1877-1934) is credited with refining the art of media relations, but his most celebrated engagement was a train wreck – literally. As head of corporate communications for oil behemoth Mobil, Schmertz was the most powerful man in PR in the 1970s.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Stephen Waddington

APRIL 3, 2019

Craft rather than technical or management skills account for the most popular skills in public relations at all levels. In junior roles media relations (58%) and social media relations (45%) make up the top three most commonly undertaken tasks after writing. Practitioners don’t identify these as strengths.

Writing 84

Writing Survey Government Media Relations 84

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away. Until next time!

Media 162

Media Fashion Television Radio 162

Onclusive

DECEMBER 17, 2018

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. Andy Cunningham , Board of Directors at AirPR and former Head of Corporate Communication at Apple.

Analytics 150

Analytics Data Big Data Technology 150

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group.

Social Media 128

Social Media Agriculture Marketing Media 128

Doctor Spin

DECEMBER 20, 2023

2018, October 24). For example, in my niche, the public relations industry, there are plenty of Stupid Majorites: “PR is all about publicity and media relations.” PR professionals must talk using corporate platitudes.” “PR Corporate communication and CSR must be ‘boomer boring,’ cringe, and woke.” “PR

Brand 52

Brand Branding eBook Resources 52

Landis PR

APRIL 29, 2024

It has held this title since 2018 in the World Happiness Report. For the original blog, please visit here. Photo Courtesy of Pixabay Business Environment in Finland Finland has been crowned as the happiest country in the world seven times in a row. At the heart is trust. Finland is built on it.

Radio 52

Radio Pinterest Television Government 52

Agility PR Solutions

SEPTEMBER 15, 2019

In 2018, Violet PR worked with the IBM Foundation on a year-long social media campaign to promote P-TECH, an education reform model helping to close the global skills gap. Violet PR’s Twitter campaign targeted and connected a variety of audiences including government leaders, corporate partners, educators, media, and influencers.

Education 60

Education Social Media Media Government 60

PRSay

MAY 24, 2021

Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid the country’s current political divide. Block Club Chicago reportedly sends a daily newsletter to some 82,000 people.

Nonprofit 172

Nonprofit Local Journalism Newspapers 172

Stephen Waddington

JULY 15, 2020

Since 2018 it has fallen by 46% and now stands at £3,658, after regression analysis. Media relations has fallen to fourth place, replaced by strategic planning which has moved up two places. Strategic ambition There has been a modest shift away from tactical delivery of work towards strategic influence.

Survey 159

Survey Policies Crisis Community 159

PRSay

DECEMBER 2, 2020

When two of Boeing’s new 737 MAX passenger jets crashed within five months of each other in late 2018 and early 2019, killing a total of 346 people in Ethiopia and Indonesia, the company faced the worst crisis in its 100-year history. According to reports, an automated flight-control system had sent the airplanes into nosedives.

Crisis Management 106

Crisis Management Crisis Crisis Communications Airlines 106

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. Date: March 15, 2018.

Conference 210

Conference Content Marketing Marketing Education 210

Sword and the Script

APRIL 12, 2022

“So, I sold my agency and went all in with Propel to invent the public relations management (PRM) category – which has significantly gained steam in the industry since we launched the first PRM in 2018.”. If you enjoyed this post, you might also like: 9 Corporate Characteristics to Look for When Buying Public Relations Software.

Software 88

Software Pitching Measurement Enterprise 88

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”.

Technology 126

Technology Study Communications Survey 126

Axia PR

JANUARY 22, 2018

As numerous public relations firms have predicted since the beginning of the year, a key facet to every successful campaign in 2018 will be the story. From those nuggets, we create unique stories to share with key demographics as well as the media.

Pitching 54

Pitching Media Storytelling Creativity 54

Critical Mention

JULY 16, 2019

If your brand is going to track mentions, it is important to have a media intelligence and monitoring tool that doesn’t miss hits. Professionals in PR, marketing and corporate communications understand all too well that there is, in fact, such a thing as bad publicity. Until next time! Critical Mention. Eric Lebowitz.

Media 76

Media Advertising Advertising Measurement 76

Sword and the Script

DECEMBER 21, 2021

I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. 2018: 20 Insightful PR and Marketing Predictions for 2018. third party tracking (e.g.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. It’s an issue that is quickly rising up the corporate agenda.

Government 103

Government Education Print Ethics 103

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. Media Relations is Hard and Getting Harder. A majority (68%) of PR professionals say media relations is getting harder or much harder. This is up 17% from last year where 51% said media relations was getting harder.

Survey 97

Survey Media Relations Corporate Communications 97

Sword and the Script

MAY 28, 2019

There’s a level of granularity that needs to be explored and that’s why I ran this survey late in 2018 – the aim was to conduct a deeper line of questioning. If you enjoyed this post, you might also like: Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder.

Survey 124

Survey Brand Branding Analysis 124

5W PR

SEPTEMBER 27, 2017

Creative public relations strategies can bridge the divide between corporate and editorial, generating content that is of value to media while supporting company priorities, maximizing resources and appealing to the larger consumer audience – All making the original marketing dollar stretch further and more effectively.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Sword and the Script

AUGUST 17, 2019

1) Earned and branded media drive awareness and trust in B2B. Digital marketing spend tallied up at around $629 billion in the US in 2018. 2) Earned media still reigns as THE most credible. Most people find independent journalism and earned media to be the most credible source of information.

Study 61

Study Survey B2B Advertising 61

Critical Mention

MARCH 19, 2021

Jenkins joined the Critical Mention team in 2011 as a sales executive, was later promoted to sales director, and was promoted again in 2018 to Vice President of Sales and Account Management. Through their dedicated effort and consistent energy, they drive customer acquisition and expansion and make strong company growth a reality.”.

Software 78

Software Energy Technology Internal 78

Shift Communications

MAY 21, 2018

So far in 2018, 101.9 million news blogs have been published online, according to a search on media analytics tool Sysomos. Through its own newsroom , Facebook issued 31 corporate and 24 product announcements. Getting media coverage is more competitive than ever. Getting media coverage is more competitive than ever.

How To 68

How To Pitching Report Interviews 68

Critical Mention

JANUARY 3, 2019

From going to prison to becoming the CEO of Front-Line Bribery LLC, you’ve completely turned your life around and recently cited as Thompson Reuters Top 50 social influencers in Risk, Compliance and Regtech in 2018. Q: Following your return, did your relationship with the media change? Richard: It happened slowly and organically.

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

JANUARY 20, 2018

Other readers liked these related posts: Does Blockchain Really Have Marketing Potential? Earned Media Poised for New Prominence in 2018 [UML]. 2) Public relations and complex value propositions. There are obvious use cases for media relations , analyst relations (think: MQ briefings), and internal communications.

Case Study 97

Case Study B2B Study Marketing 97

Critical Mention

JUNE 10, 2020

Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. The mere fact that it’s easier than ever to piggyback on trends means it’s incumbent on PR and communications pros to occasionally shift their thinking on pitching to stand out from the crowd. . Eric Lebowitz.

Media 104

Media Pitching Trends Resources 104

Sword and the Script

JULY 6, 2021

Vuelio is an all-in-one PR software tool based in the UK and acquired ResponseSource in 2018 for £5.5 Both are designed to apply marketing lead attribution techniques to media relations. Meltwater acquires Owler. Meltwater acquired Owler for $24.5 million in cash and stock. PR tech mentions. New PR tech.

Pitching 88

Pitching Report Software Survey 88

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Here are my nominations for the best, most skillful, or just plain luckiest PR moves of 2018. There was no apparent hesitation, no poll-tested apologies, no mealy-mouthed mea culpa, just a corporate statement that was pitch-perfect. The post PR Winners: The Best Stories of 2018 appeared first on Crenshaw Communications.

Fashion 255

Fashion Reputation Social Media Brand 255

Communications Conversations

FEBRUARY 6, 2018

That work ended a couple years ago, but I knew I wanted to stay closely connected with Heidi so I invited her to be a part of a corporate communicator mastermind group I manage. Do you think that’s benefitted you earlier in your career as opposed to being in a role where you just focus on media relations, social, etc.?

Energy 68

Energy Corporate Travel Internal 68

Sword and the Script

AUGUST 28, 2018

One big change is that, effective September 13, 2018, we will no longer be accepting contributions from vendors for the ICN.” [ emphasis added ]. For the PR community – the relationship people not the spin-doctors – this may mean a hard cost to contributed articles and earned media transforms into paid media.

Technology 66

Technology Advertising Advertising Community 66

Beyond PR

APRIL 24, 2018

It’s all too easy to use corporate speak, but that doesn’t help you or the journalist connect with an audience. Being a trusted partner and information source for a journalist is your opportunity to bolster your brand awareness through earned media and combat fake news at the same time. About Nick Bell.

Media 75

Media Survey Pitching Journalism 75