PRSay

JANUARY 3, 2018

In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. New ways to measure the combined impact of public relations and marketing will likely emerge. Look for these and other changes to become part of the PR and communications process during 2018 and beyond. Wright, Ph.D.,

Publicity 167

Publicity Social Media Television Measurement 167

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. The In-House Effects on Law Firms.

Agency 92

Agency Trends Marketing Survey 92

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. Guest Post by Scott Kaminski.

Survey 74

Survey Industry Communications Corporate 74

Communications Conversations

OCTOBER 12, 2018

The University of Massachusetts Dartmouth Center for Marketing Research recently released its annual report showcasing how many Fortune 500 companies are using social media channels. The report shares some interesting data about corporate blogging. 53% now have corporate blogs.” 40 percent seems high!

Corporate 74

Corporate Blogging Social Media Facebook 74

Sword and the Script

DECEMBER 16, 2017

Marc Pritchard, the top marketer at Proctor & Gamble, kicked 2017 off with a widely reported speech knocking digital ads, which Marketing Dive summed up nicely in this question and answer interview : “[A lot of companies] were seeing increased spending in digital media, but decreased effectiveness; increasing costs, but decreasing sales lift.”.

B2B 84

B2B Media Survey Advertising 84

Sword and the Script

MARCH 6, 2018

The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency. The 2018 survey was based on responses of 1,053 communications professionals and here’s how the numbers stack up. Then, in 2018, they reported the 2017 median as $89k.

Survey 113

Survey Agency Report Corporate 113

Waxing UnLyrical

OCTOBER 2, 2018

Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program. Kirk Hazlett, APR (@KirkHazlett) September 13, 2018. Kirk Hazlett, APR (@KirkHazlett) September 13, 2018. ” portion, @globalsultana.

Ethics 47

Ethics Measurement Reputation Guidelines 47

Waxing UnLyrical

JUNE 14, 2018

The difference between a person that climbs the corporate ladder and one that remains stagnant is the choice to plan for in the New Year. As you review your career options in 2018 to apply for a new job, here are a few helpful tips to help you get started. It can be achieved if you work in marketing, sales or business development.

Print 71

Print Resources Technology Interviews 71

Critical Mention

SEPTEMBER 19, 2019

Who is Jelly Marketing? Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. We spoke to three of their team members about the firm’s core values, how they use media monitoring, trends in PR and more! “ What are the latest PR Trends?

Agency 79

Agency Marketing Media SEO 79

Sword and the Script

MAY 29, 2018

As such, the 2018 JOTW Communications Survey , which was conducted in partnership with Ned’s Job of the Week , also included an open-ended question at the end of the survey. 4) “I wish more would get how much more audiences appreciate communications than marketing. 9) “That reporters don’t write corporate profiles, they cover NEWS.”.

Corporate 73

Corporate Communications Survey Employee 73

Critical Mention

OCTOBER 3, 2018

Summer has come and gone, but we had a heck of a ride with 2018’s blockbusters! It puts your PR strategy ahead of the curve by showing corporate social responsibility while also generating positive publicity. The post PR Lessons to Learn from 2018’s Summer Blockbusters appeared first on Critical Mention - Media Monitoring.

Film 69

Film Airlines Corporate Strategy 69

Sword and the Script

FEBRUARY 23, 2020

Each week he lists upwards of 60 jobs from across the communications profession – public relations, public affairs, marketing communications and more. The 2019 report was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. Reports from the JOTW Communications Survey in 2019 and 2018. What is PR?

Survey 85

Survey Public Affairs Corporate Trends 85

Sword and the Script

AUGUST 1, 2022

Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. Shonali Burke , Chief Marketing Officer, Arena Stage. Article: PR Industry Survey: The Tactics and Skills Rising in Importance (Marketing Profs). Blog: Is the PR industry missing the boat with influencer marketing?

Survey 129

Survey Communications Measurement Internal 129

Sword and the Script

JUNE 30, 2021

That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. Many would prefer to be independent of marketing and report to either the CEO or CCO. 2018 JOTW Communications Survey.

Survey 118

Survey Communications Ethics Measurement 118

Sword and the Script

SEPTEMBER 25, 2018

If your marketing budget grew by 5% or more in the next year, how would you invest that money? I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they want to achieve. This is down slightly, but macro trends across the economy suggest corporate revenues are up.

Survey 85

Survey Marketing Exercises Study 85

ImPRessions - Crenshaw Communications

MAY 4, 2018

But it’s time to add, update, and amplify for the 2018 season. This year’s graduates are entering the job market at a time of low unemployment and high demand for smart, industry-focused PR talent. Study bloggers in communications, marketing and the vertical sectors you’re interested in. Consider a PR agency.

How To 189

How To Nonprofit Privacy Interviews 189

Sword and the Script

JUNE 25, 2020

If you haven’t signed up for Ned’s Job of the Week Newsletter — please do — it’s free for both employers and job seekers and it’s filled with jobs across PR, public affairs, communications and marketing. Comm Pros Feel the Challenge of Proving ROI (Marketing Charts) What Does “Storytelling” Mean to You?

Survey 78

Survey Communications Public Affairs Ethics 78

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

5W PR

SEPTEMBER 27, 2017

The best approach to marketing is an integrated, 360-degree view. If you’re investing in a marketing endeavor without asking how PR can maximize results, you’re likely missing out on exposure, customers and return on investment. Here are five examples of marketing strategies where results can be boosted via a 360-degree PR campaign.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Onclusive

FEBRUARY 1, 2019

We have already witnessed a steady increase in the marketing teams’ budgets for technology, automation and measurement over the past fifteen years. This has led to a data revolution, with marketing moving away from being a perceived cost center, to being recognized as a true driver of revenue. This is just the beginning.

Industry 253

Industry Communications Measurement Technology 253

Shift Communications

JANUARY 29, 2018

Major corporations in the Fortune 500. Our timeframe of data was from December 1, 2017 to January 27, 2018. The Facebook algorithm change was announced on January 11, 2018. Major Corporations. Corporations: 0.05%. Corporations: 5 out of every 10,000 followers engages with content. News publishers.

Facebook 110

Facebook Corporate Social Media Data 110

Sword and the Script

SEPTEMBER 1, 2020

million in a Series C venture funding round in May 2018, according to Crunchbase. It has made several new product announcements in the last 12 months or so, including integrations to Microsoft Office 365 , an enterprise search tool and analytics that strives to “correlate [employee] engagement to feedback trends and business performance.”

Internal 147

Internal International Tools Software 147

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

Television 155

Television Instagram Consumer Newspapers 155

Critical Mention

JUNE 10, 2020

Trending Topics Can Work Both Ways . The way technology like online news tracking or Google Trends works, PR and communications pros have trending topics at their fingertips at all times. In some cases, pitching a story that capitalizes on those trends is the smart move. Eric Lebowitz.

Media 104

Media Pitching Trends Resources 104

Presspage

APRIL 6, 2018

As advertising and other marketing become less effective, content marketing is exploding. During this event, a panel of experts will discuss trends and effectiveness in corporate publishing strategies. Come Tuesday April 17, 2018 at 6.15pm in the heart of North Beach San Francisco for an informal Media Salon.

Company 92

Company Media Web Advertising 92

5W PR

OCTOBER 11, 2023

million in 2022, and companies need to be aware of the latest technological and regulatory trends to ensure a baseline organizational readiness to keep the company on strong footing and assuage the concerns of their many stakeholders, namely investors. The global average cost of a data breach was $4.35

Report 78

Report Company Publicity Banking 78

PRSay

JANUARY 29, 2018

Great counseling firms were founded and legendary corporate communications departments were born. Yet as we look at 2018 — and the years to come — there is much that remains to be done. We have formed strategic, client-agency partnerships that drive performance and build reputations. We have come far together.

Survey 114

Survey Ethics Leadership Financial 114

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

One of our clients, CEO Robert Glazer , published the first in-depth book on affiliate marketing. A company that regularly holds its own entertaining and relevant panel events can quite literally earn the label, because it’s taking the lead in an industry discussion on a trending topic to benefit customers. Write the book on it.

Brand 196

Brand Branding Reddit B2B 196

Cision

SEPTEMBER 28, 2017

This has resulted in it receiving a backseat to paid media in most corporate budgets. The trend creates a ripe opportunity for communicators who manage earned media programs to secure better investments in 2018. The result was an all-boats-rise in the advertising market. Understand the Problems in Paid Media. Far from it.

Media 230

Media Measurement Advertising Advertising 230

Sword and the Script

FEBRUARY 6, 2018

This sort of thing happens every day and on a massive scale and we can see it in the 2018 Edelman Trust Barometer , which says this year will be a “battle for truth.”. Other readers liked these related posts: The Future of Marketing Looks More like Public Relations. You can and should run content marketing like a publisher.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Landis PR

DECEMBER 20, 2021

Corporate blogs are the norm. In 2018, Whole Foods Market launched a contest that invited customers to share social media posts of their latest food obsessions and tag #MakesMeWhole. Analyze trends in real-time. Why Small Businesses And Startups Should Invest In Social Media Marketing – Forbes.

Social Media 52

Social Media Brand Branding Customer Service 52

Critical Mention

DECEMBER 20, 2018

For the past few years, marketers and PR pros have attempted to target Millennials as they became a driving force for purchasing decisions. More recently, Gen Z, born between 1995 and 2018, has become more of a focus for marketers as well. Being able to switch gears at a moment’s notice is vital to any marketing strategy.

YouTube 69

YouTube Technology Web Trends 69

Communications Conversations

JANUARY 15, 2019

Or, what about the 2018 Edelman Trust Barometer that found business is more trusted than government and that 64% of people believe CEOs should take the lead on change rather than waiting for government to impose it. What I see here are three big trends coming together, and one large opportunity. This shouldn’t surprise anyone.

Government 74

Government Employee LinkedIn Insurance 74

Sword and the Script

JULY 2, 2019

Q4 sells customizable investor relations (IR) websites, webcasting, for quarterly earnings with analysts, and marketing intelligence. The report compares the volume of articles, characters per article and the publication tier for which they were written – from Q4 2018 to Q1 2019 – to draw several conclusions.

Trends 60

Trends Media Report Technology 60

PRSay

OCTOBER 11, 2019

But we’re all interested in keeping up with industry trends — and with continuously improving our craft. There are always main clients if you’re on the agency side of the business, and oftentimes, marketing colleagues if you’re in-house. In one trend we’ve seen, clients are looking for PR programs that support sales goals.

Measurement 135

Measurement Pharmaceuticals Nonprofit Leadership 135

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. To that end, the survey did find that 90% of respondents believed PR would be at least somewhat more integrated with marketing in the next five years.

Technology 126

Technology Study Communications Survey 126