Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. And between 2017 and 2018, the number of survey respondents that said they would invest in tech jumped from 8% to 23%. We are excited about attending ourselves! Internationally Renowned Marketing Expert.

Conference 66

Conference Crisis Management Survey Big Data 66

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Jordan has a true passion for communication and sports!

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. You can get a copy of the full report here: 2018 State of the Media.

Survey 102

Survey Report Media B2B 102

Sword and the Script

JULY 27, 2021

The multi-year trendline on this question suggests it’s not getting any easier (here are the survey results to this question in 2020 , 2019 and 2018 ). There’s no chance a bona fide reporter (or reputable blogger) will bite. Third-party validation is still more credible than all the content marketing and brand journalism in the world.

Media Relations 173

Media Relations Media Pitching Survey 173

Karen Freberg

DECEMBER 30, 2019

I would have never imagined this would become one key part of my brand and reputation in the industry and academy. I am forever grateful to brands like Hootsuite, HubSpot, Meltwater, Adobe, and Facebook for their investment and friendship over the years. HubSpot (2018-Present). NASA (2018).

Social Media 56

Social Media Conference Travel Internal 56

Sword and the Script

JULY 6, 2021

Vuelio is an all-in-one PR software tool based in the UK and acquired ResponseSource in 2018 for £5.5 The press release says, “customers are finding that the native, connected features built internally rather than through third-party connections, provide a more seamless user experience than other platforms in the industry can provide.”.

Pitching 89

Pitching Report Software Survey 89

Critical Mention

OCTOBER 21, 2018

The only difference is that in 2018, it’s all about vying for your audience’s attention online. Using attractive, meaningful keywords for your brand will put you front of mind for your target audience. Include a mix of internal, external links and social sharing buttons at the bottom of the blog. Poorvi Adavi.

SEO 74

SEO Strategy Engineering Local 74

Stephen Waddington

JULY 13, 2018

The UK expelled 23 Russian diplomats after the Russian government refused to meet the UK's deadline of midnight on 13 March 2018 to give an explanation for the use of the substance. Bell described the work of her team to communicate with international, national and local media, and engage directly with the local community.

Crisis 60

Crisis Government Local Crisis Communications 60

Barokas

NOVEMBER 28, 2017

Social media continues to inform the lives of everyone, especially brands. No brand is safe anymore; it doesn’t matter if you’re a 10-person startup or a billion-dollar corporation, everyone can learn a lesson or two of what not to do in a public relations fiasco. PR Fail Level: Blame the victim. – Aubrey.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

PR in High Definition

OCTOBER 26, 2020

If that were the case, brands may as well dismiss platforms like Glassdoor, where negative feedback is common; but they’re not – instead, many brands are working hard to advance their cultures and improve their values to attract top talent and future-proof their operations. These are social, ethical, and moral matters.

Groups 62

Groups Employee Leadership Examples 62

Mark My Words

MARCH 3, 2021

Meghan, whose mother Doria is African-American and father Thomas is white, became the first mixed race member of the Royal Family after walking down the aisle with Harry at Windsor in May 2018. This could be a real reputational mess for everybody involved. Oprah also asks if she was ‘silenced’ by the royals.

Interviews 60

Interviews Advertising Advertising Reputation 60

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Here are my nominations for the best, most skillful, or just plain luckiest PR moves of 2018. IHOP wasn’t the only winning brand in the food service category.

Fashion 255

Fashion Reputation Social Media Brand 255

PR in High Definition

SEPTEMBER 25, 2017

Even Simon Morrissey didn’t mirror the scaremongering messages you often see from other lawyers and talked about how brands who are GDPR compliant can gain competitive advantage. From a reputation perspective, handling data in a respectful manner shows your customers that you are safe guardians of their personal information.

Marketing 69

Marketing Data Privacy Policies 69

Communications Conversations

JUNE 8, 2017

Bank to enter the national branding conversation in a very significant way. Our chairman Richard Davis was instrumental in securing the bid for the 2018 Super Bowl and we are thrilled to be a part of it. My responsibility to help manage the reputation of the fifth largest bank in the country is not lost on me.

Banking 113

Banking Sports Financial Corporate 113

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 192

Writing Communications Marketing B2B 192

PR in High Definition

MARCH 24, 2020

However, in our industry, reputations are a bit less tangible – but you can nonetheless take out insurance to cover them! According to a study in 2018, reputation represents as much as 41% of the FTSE 100. 70% of jobseekers say that reputation is important when considering a new opportunity. Is this ridiculous?

Insurance 73

Insurance Insurance Reputation Policies 73

Buzzstream

OCTOBER 30, 2018

We couldn’t beat certain brands – particularly, our important competitors – in certain areas. Taking a look at who was beating us in SERP, we saw that two main brands were hammering us on overall domains linking to them. We needed to ensure the project was communicated to everyone involved, both internally and externally.

Software 56

Software Report Data Strategy 56

Sword and the Script

MAY 1, 2018

There are nearly 7,000 martech vendors across 48 categories in the 2018 Marketing Technology Landscape which means 1,500 have been added since last year. What it does say, is the brands they see using that tactic, are filling it with dubious information, and so they’ve learned not to trust it. Give our services a try. Talk to Us !

B2B 62

B2B Marketing Survey Study 62

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! But what would happen if this was an attack on one of the smaller challenger brands?

Privacy 82

Privacy Brand Branding YouTube 82

Karen Freberg

JUNE 24, 2017

Being in PR, you pretty much covered all of the campaigns that were featured in the festival for brands and agencies. Our department has been very supportive and encouraging of us to explore international study abroad programs, so I knew I wanted to set one up. It was part of our regular curriculum in my PR classes. ABSOLUTELY.

Education 40

Education Conference Social Media Sports 40

Sword and the Script

JANUARY 11, 2022

PE firm closes on deals for Kantar Reputation Intelligence, PRgloo and Onclusive; will merge all three companies under a single PR tech company. Three in this case — and across international borders in a competitive market with a half-dozen incumbent vendors. Streem will continue to “operate as an independent brand.”

Reputation 85

Reputation Technology Tools Data 85

PRSay

MARCH 26, 2018

Inspiring others to communicate about our institutions, our students and alumni in ways that positively amplify brand reputation is an ever-present challenge. We also need to be skillful in choreographing content strategies — while using technology and data — that speak to what makes us different.

Education 75

Education Policies Government Leadership 75

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: 3 Studies Branding and Marketing ).

Survey 176

Survey Marketing B2B Study 176

Mark My Words

AUGUST 2, 2021

His reputation for heavy drinking and rumoured drug-taking later saw him confess to Rolling Stone, ‘I spent years poisoning myself. It turned Depp into the mega-star of a blockbuster brand. But the pivotal moment came when a 2018 column published in The Sun questioned Depp’s casting in Fantastic Beasts, calling him a ‘wife beater’.

Film 60

Film Reputation Writing Instagram 60

Sword and the Script

DECEMBER 26, 2017

While that percentage is a plurality, the next highest priority, brand building, trailed with 24% of the votes.”. 10) Two sides of the political issue for brands. 10) Two sides of the political issue for brands. Brands in Politics ). 11) Corporate reputation suffers with bad experiences. “82% Talk to Us !

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Stephen Waddington

JUNE 28, 2018

We know one of the greatest challenges for PRs and communicators is getting an up-to-date and informed 360 degree view and perception of the brands they work on. How do you cope with all the external and internal information available to build this picture? In real time? This is not just a consumer story, of course. Or likely to be.

Communications 60

Communications Public Affairs Government Reputation 60

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation.

Digital PR 170

Digital PR Industry Strategy Film 170

Contently - Strategy

NOVEMBER 27, 2018

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. There is no grand solution that every brand can copy to triple their revenue. Doing that successfully requires melding together some moving parts. The goals and metrics will follow. I push back.

Strategy 108

Strategy How To Content Marketing Analysis 108

Maxim Behar

SEPTEMBER 4, 2023

The influencer must have an impeccable reputation and really build trust with their followers by being upfront and honest with them. Maybe not the only thing, but every word, every comma can even build a positive brand, it can also bring it down. Let me put it this way - all of us on social media are trying to build a brand.

Social Media 52

Social Media Media Writing Web 52

Presspage

MARCH 10, 2021

Because of the immediacy and potential for information to travel quickly, social media is a great tool for brands to use during a crisis, but things can easily get out of hand. This video is not from Miami International Airport. Every business can face a crisis, regardless of sector or activity.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78

Presspage

MARCH 10, 2021

Because of the immediacy and potential for information to travel quickly, social media is a great tool for brands to use during a crisis, but things can easily get out of hand. This video is not from Miami International Airport. Every business can face a crisis, regardless of sector or activity.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78

Mark My Words

JULY 14, 2022

If the man had a type, it was hardly “lawyer specializing in international human rights.”. He charmingly knows how to play her reputation to his favor, too. In 2018, the Oscar winner took the podium at Variety’s Power of Women luncheon by introducing himself as “Hi, I’m George, and I’m Amal Clooney’s husband.”.

Film 60

Film Reputation Policies Course 60

Buzzstream

NOVEMBER 10, 2020

Once you’ve nailed their name, a long-winded opener is unnecessary, but charging straight in with a line such as, ‘Here are some new products from [brand name], please find the imagery and prices attached’, can also be seen as rude or unprofessional. . Always ensure you use a reputable source that is as unbiased as possible.

Pitching 164

Pitching Writing Digital PR How To 164

Sword and the Script

DECEMBER 15, 2020

Brand-to-brand collaboration. Likely see more brand-to-brand and brand-to-influencer collaborations. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time.

Marketing 168

Marketing Employee Content Marketing Training 168

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. Chris Lynch: It’s overwhelming to consumers and brands. Brand Consistency, Authenticity and Loyalty. What’s your advice?

Report 225

Report Media Advertising Advertising 225