ImPRessions - Crenshaw Communications

JULY 24, 2018

The first half of 2018 has seen some remarkable corporate PR maneuvers. Some brands spoke out in response to crises, while others may have created crises by speaking out. Some brands spoke out in response to crises, while others may have created crises by speaking out. The boldest PR moves of 2018 — so far.

Real Estate 120

Real Estate Policies Corporate Healthcare 120

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. It specifically helps bring to the forefront our brand promise.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Shift Communications

DECEMBER 4, 2017

The 2018 PR Mega-Trends. PR must adapt to realize that no one audience exists any longer; brands and clients instead address dozens or hundreds of micro-audiences in their communications. Reputation Is Brand. Branded Organic Social Media Becomes Meaningless. Disruption of industry stalwarts is inevitable.

Trends 161

Trends Publicity SEO Advertising 161

NewsWhip

MARCH 30, 2021

We recently completed a comprehensive study on the anatomy of a reputation crisis using our data, and we’re including some of the highlights here. We looked back at five different types of brand crisis – data breaches, lawsuits, product recalls, executive behavior, and racial tension in the workplace.

Crisis 78

Crisis Reputation Data Analysis 78

5W PR

MARCH 5, 2023

Offering a diverse shade range shows that your beauty brand values inclusivity and diversity and that you want to ensure that all customers, regardless of their skin tone, can find the perfect shade match for their skin. Back in 2018, the beauty brand Beauty Blender decided to launch the first foundation line with 32 different skin tones.

Branding 88

Branding Brand Consumer Reputation 88

Agility PR Solutions

AUGUST 23, 2018

Reputation events such as cyber attacks and PR crises can have a direct impact on share price—and that cost has gotten far worse in the social media age, according to a new report from Pentland Analytics and professional services firm Aon plc. The 2018 Reputation Risk in the Cyber Age study looked at 125 reputation events […].

Reputation 74

Reputation Social Media Crisis Branding 74

Shift Communications

JANUARY 4, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. PR must adapt to realize that no one audience exists any longer; brands and clients instead address dozens or hundreds of micro-audiences in their communications. Reputation Is Brand.

Video 83

Video Trends Media Reputation 83

5W PR

JULY 2, 2018

For companies looking to build their brand in 2018 , there’s no better tool than a solid PR strategy. The right plan can help to nurture new leads, facilitate rapid growth and improve an organization’s reputation both online and off. However, for 2018, the following tactics could have the best results.

Branding 114

Branding Brand Reputation LinkedIn 114

Garrett Public Relations

DECEMBER 30, 2018

2018 held lessons for all of us in PR. While we can look to brands who did PR right for inspiration, sometimes we learn as much from the fails as we do from the wins. The post 7 of the Best – and Worst – PR Plays in 2018 appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Brand 109

Brand Branding Publicity Crisis Management 109

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. There are some PR tactics that can help. Have a distinct voice. Have a distinct voice.

Brand 196

Brand Branding Reddit Privacy 196

PRSay

DECEMBER 19, 2018

In evaluating the topics that mattered most to PRSA members in 2018, here’s what caught our eye: Public apologies. Brand comebacks. Perhaps viewing these articles as antidotes to 2018’s myriad of crisis stories, members enjoyed reading about brands persevering during challenging times. Self-improvement.

Trends 97

Trends Crisis Corporate Leadership 97

Reputation Us

OCTOBER 4, 2021

And how can you do so in a way that enhances, advances and protects your reputation? This can affect your employees, customers and community—and your own reputation. The 2018 Randstad US survey found 46 percent of employees say it’s essential for them to work for employers that take stands on controversial political issues.

Reputation 78

Reputation Crisis Management Employee Government 78

Reputation Us

OCTOBER 4, 2021

And how can you do so in a way that enhances, advances and protects your reputation? This can affect your employees, customers and community—and your own reputation. The 2018 Randstad US survey found 46 percent of employees say it’s essential for them to work for employers that take stands on controversial political issues.

Reputation 78

Reputation Employee Crisis Management Government 78

PR in High Definition

JANUARY 31, 2019

At any time, but especially in uncertain times, a strong brand and a good reputation gives solid ground on which to be successful. Brand vs. reputation. A strong brand or a great reputation? Your reputation is what people say and think about you. Your brand is what you say about yourself.

Reputation 69

Reputation Corporate Government Branding 69

ImPRessions - Crenshaw Communications

AUGUST 20, 2019

The recent move by the Business Roundtable to redefine corporate priorities by emphasizing value beyond shareholder profits is the latest indicator that corporate reputation’s importance is on the rise. The pledge has been embraced by big-brand Business Roundtable members from Apple to JPMorgan Chase. corporate boardrooms.

Corporate 203

Corporate Reputation Employee Government 203

Sword and the Script

DECEMBER 16, 2017

Fraud , questionable metrics , and brand safety to name a few. Don’t miss these related posts: 20 Insightful PR and Marketing Predictions for 2018. Corporate Reputation: Buying from Brands We Know, Like and Trust [UML] . If there’s one theme that plagued digital advertising throughout 2017, it was controversy.

B2B 84

B2B Media Survey Advertising 84

David PR Group

JANUARY 17, 2018

Many folks I speak with want to increase their name recognition and build their brand in 2018. The post 5 Simple PR Tactics to Grow Your Business in 2018 appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing. Read more at [link]. Please see below or click here to comment.

Reputation 48

Reputation Meeting Groups Marketing 48

Critical Mention

MARCH 16, 2020

Known as one of the most successful and powerful athletes in the world, Serena Williams is a brand’s ideal influencer. Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. Her fame has made her a high commodity in brand representation.

Branding 87

Branding Brand Instagram YouTube 87

Agility PR Solutions

APRIL 7, 2019

It supersedes enhancing a brands reputation, and has transcended into connecting emotionally with the public. For your brand to grow, it is important to stay on top of the digital trends. In 2018, the […]. PR is an important unit in every business.

Trends 122

Trends Web Reputation Technology 122

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Brand social activity into site content in real-time. Great free tool:Who else is bored with making brand logo wall images? Greater reach but also a potential reputation issue. What do you guys think? The results?

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

MARCH 6, 2018

The 2018 survey was based on responses of 1,053 communications professionals and here’s how the numbers stack up. If thought leadership and reputation are valuable to a business, then it’s worth investing in the growth of such assets. The PR Opportunity for Brands as Publishers Tinker with Journalism. Let’s try that again.

Survey 113

Survey Agency Corporate Report 113

Stern + Associates

SEPTEMBER 14, 2017

The post 3 PR Trends that Will Help You Win in 2018 appeared first on Stern Strategy Group. How long have you worked in public relations? Think about how different your job was two years ago, five years ago, or in my case, 14 years ago.

Trends 76

Trends Groups Strategy Publicity 76

PRSay

FEBRUARY 1, 2018

. “An increasing focus on diversity, equity and inclusion — bringing these concepts to life in our corporate cultures, embedding them in our work and embodying them in our responses to challenging, fast-moving events that can impact corporate reputation, brand image, employee engagement, stakeholder trust and marketing outcomes.

Employee 113

Employee Corporate Agency Reputation 113

Melissa Agnes

SEPTEMBER 18, 2018

William Espey, the man responsible for the voice of the brand that is Chipotle, joins the Invincible Brand Podcast to discuss the challenges Chipotle faced when managing the E. Chipotle is a brand that has worked hard and done a phenomenal job at building solid and trusting relationships with its customers. About this episode.

Crisis 182

Crisis Crisis Management Twitter LinkedIn 182

Sword and the Script

MAY 28, 2019

That’s the backdrop for brands considering taking a public stand on a political position. That’s not what we’re talking about here and in my observation, there have been more voices urging brands to take a political position. The ensuing narrative has been that “taking a stand is no longer an option for brands.”. Click To Tweet.

Survey 124

Survey Brand Branding Analysis 124

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Crisis 238

Deirdre Breakenridge

NOVEMBER 16, 2017

Our goal is to prepare students, educators and professionals with the tips, best practices and tools they need to thrive in 2018. Stephen is a veteran of PR and has earned a reputation as a public relations modernizer through the different roles he has held over the last twenty years. What are the most important steps in 2018?

Communications 191

Communications Community Blogging Education 191

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Reputation management is crucial.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

A 2018 IWG survey indicated that 70% of workers work remotely at least one day per week. If a company can inspire employees to believe in and be proud of its purpose and ethos, then employees are more likely to become brand ambassadors. Disaffected employees can undermine a corporate brand. 8 reasons to invest in internal PR.

Internal 136

Internal International Communications Employee 136

Onclusive

FEBRUARY 1, 2019

It is no surprise that marketing technology has now reached the pinnacle as the #1 largest marketing expenditure, according to the Gartner 2018-2019 CMO Spend Report. These teams already know that well executed communications programs drive impact across the consumer journey, both elevating the brand, as well as delivering sales.

Industry 253

Industry Communications Measurement Technology 253

Cision

JANUARY 2, 2018

It’s 2018: Do you know where your marketing campaigns are focused? Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users.

Facebook 0

Facebook Marketing Journalism Creativity 0

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. Here’s a look at those who came out on top, and others who took a reputation beating last year. Here’s hoping for smoother road in 2018. The Winners.

Airlines 180

Airlines Reputation Journalism Crisis 180

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

Against the backdrop of an ever-faster news cycle, 2018 has featured brands and personalities who seized unexpected opportunities to generate positive PR. By the same token, 2018 has brought public disasters for others. Which stories captivated us in 2018, and who came out where? The PR Losers.

Banking 257

Banking Facebook Reputation Crisis 257

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. Both the PR consultant and client should be able to describe the company, brand or product in 30-45 seconds.

Interviews 284

Interviews Radio Pitching Small Business 284

Agility PR Solutions

JANUARY 10, 2019

We closed out the year in fine style at Bulldog Reporter, recording one of our best months in 2018 with some engaging research-based reporting and compelling contributor-based op-eds, covering a wide range of content topics and sources. The post ICYMI: Bulldog’s Top 10 posts from December appeared first on Agility PR Solutions.

Reputation 60

Reputation Video Report Social Media 60

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2018

With its changing reputation comes a new caution in CEO conduct. In fact, now may be an opportune time to take a new approach to personal branding for corporate leaders. If a C-level executive has views or ideas that are legitimately against the grain, they will clearly help differentiate his brand and that of the organization.

Technology 165

Technology Leadership Privacy Trends 165

Reputation Us

JUNE 23, 2019

Already in 2019, corporate crises appear to be increasing and getting nastier than 2018. Develop Strong Organizational Brand Culture. We’re attempting to identify reputation vulnerabilities and preparing companies well ahead of debilitating and disrupting crises. .” This year may be worse. Listen To Your Team First.

Corporate 74

Corporate Crisis Management Exercises Crisis 74