Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like.

Social Media 126

Social Media Ethics Trends Viral 126

Prohibition

SEPTEMBER 13, 2022

TikTok has truly taken the social media world by storm. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app. Influencer Marketing on TikTok.

Brand 118

Brand Branding Video Social Media 118

PRSay

MAY 15, 2024

Thus, the organization is “stealing the thunder” from media, activists, critics and others who might jump on the crisis news and drive a narrative that is even more damaging. Critical audiences today expect transparency from brands and those with whom they do business. It makes sense. What does this mean for crisis communications?

Crisis 125

Crisis Crisis Management Crisis Communications Journalism 125

5W PR

SEPTEMBER 13, 2018

Nothing gets us buzzing like uncovering a new trend in the space, discovering a new brand on Instagram, or collaborating with beauty brand founders and CEOs on strategies to continually connect and engage with their audiences in a rapidly changing beauty marketplace. As they say, the biggest risk is not taking any risk at all.

Trends 94

Trends Trade Shows Community Instagram 94

Prohibition

AUGUST 15, 2022

Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. Here, we’ll look at what the metaverse is and some brands who are making the most of virtual influencer marketing. Why brands use virtual influencers.

Brand 116

Brand Branding Fashion Marketing 116

Communications Conversations

JULY 2, 2019

But, it continues to be a topic of discussion–mostly because not every brand has the budget of Walmart and can continue to sink hundreds of thousands of dollars each year into social media advertising. Now, to be fair, that 51% number is a drop from 62% in 2018. So, I guess that’s hope! They bought in.

Social Media 123

Social Media Marketing Media LinkedIn 123

5W PR

JANUARY 22, 2018

By: Lauren F, Social Media Specialist. How Instagram is shaping 2018 social media trends for brands. It’s no surprise that with record growth, everyone from AdWeek to Forbes is calling the Facebook-owned feature a top digital trend for 2018. Stronger Brand Presence. User Base.

Instagram 68

Instagram Social Media Media Retail 68

Prohibition

JANUARY 24, 2020

Social media advances at an incredibly rapid rate. Prohibition’s social media trends in more detail. More people than ever are going to be cutting back on their social media usage so it’s really important to make sure your brand presence adds value and is meaningful and positive. Digital Detox.

Social Media 62

Social Media Trends Media Instagram 62

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

Reputation Us

MAY 15, 2024

Conversely, high turnover rates can signal instability and internal issues within a company, leading to negative perceptions among consumers and investors alike. Consider these three aspects: Reputation supports consumer purchasing decisions and investor trust. A solid reputation reduces the cost of turnover.

Reputation 78

Reputation Financial Employee Survey 78

Prohibition

JANUARY 24, 2020

Social media advances at an incredibly rapid rate. Prohibition’s social media trends in more detail. More people than ever are going to be cutting back on their social media usage so it’s really important to make sure your brand presence adds value and is meaningful and positive. Digital Detox.

Social Media 62

Social Media Trends Media Instagram 62

Mindful Marketing

OCTOBER 23, 2021

However, one iconic consumer product company’s frightful holiday tactic brings to mind the fearful parental warning, “It’s all fun and games until someone gets hurt!” ” Is Heinz’s gory Halloween promotion going to bloody its own brand?

Consumer 99

Consumer Television Course Company 99

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Earned media , although quite labor intensive and hard to scale, still beats native and paid ads as a component of a PR program that’s heavy on earned coverage. But can we say that for sponsored content ?

Advertising 334

Advertising Advertising B2B SEO 334

Karen Freberg

DECEMBER 18, 2019

This was especially the case as I ventured in teaching social media earlier in the decade (amazing!). 2020 is going to mark my seventh year teaching social media (8th total) at the University of Louisville. I am actually going to use my social media book for my class. You may be thinking – Karen!

Social Media 52

Social Media Media Video Course 52

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media. What comes after social media?

How To 159

How To Facebook Social Media Advertising 159

Communications Conversations

JULY 6, 2018

Instagram made the announcement a couple weeks ago , and since then it’s been a very hot topic of conversation among marketers, communicators and social media creators and influencers. However, the big question on marketer’s minds is this: How does IGTV fit into my already busy social media mix?

Social Media 87

Social Media Instagram Media Video 87

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. Employee Brand Engagement. Targeted Ads.

Social Media 62

Social Media Trends Media How To 62

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 61

Social Media Trends Media Instagram 61

NewsWhip

MARCH 20, 2018

How can brands and publishers make sure that their Easter content is truly “egg-cellent”? With consumers ready to celebrate spring and the St. Patrick’s Day revelries over, Easter is the next big holiday for social media. Our latest report explores the trends to know.

Pinterest 79

Pinterest Instagram Social Media Facebook 79

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Each of these provides a potential source of consumer insight and a more holistic way of using media to reset strategy.”. also see why ?).

Survey 104

Survey Marketing B2B Content Marketing 104

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 158

Television Instagram Consumer Newspapers 158

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Brad Marley , Chief Storyteller, Yelram Media . This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Communications Conversations

FEBRUARY 8, 2018

But, that post and Amanda’s note got me thinking: How far have we really come in social media marketing circles in just five years. Because, lately, I’ve been thinking a lot about the NEGATIVE effects of social media marketing. Think about how MUCH social media marketing has evolved in five years.

Social Media 60

Social Media Trends LinkedIn Media 60

PRSay

MAY 9, 2023

Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. In this context, EMV is a calculation to determine the ad spend that would have been required for paid social media to achieve the same results as influencer posts.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

PR 20/20

DECEMBER 4, 2018

Every year we read tons of articles about the up and coming trends in social media and marketing. While that may be true, for a change, let’s take a look at some of the social media tactics that took gold medals over the past year. Here’s a tribute to four of the best social media tactics of 2018.

Social Media 66

Social Media Trends Pinterest Instagram 66

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

Social Media 60

Social Media Media B2B Content Marketing 60

Prohibition

JANUARY 7, 2020

In the age of the tech giants, social media is thriving. With this in mind, brands have found it essential to have an established online presence to retain their audience’s attention and stand out from the crowd. Nevertheless, Innocent found social media success through approaching their customers with a personal, friendly tone.

Twitter 62

Twitter Brand Branding Social Media 62

5W PR

JANUARY 8, 2019

If 2018 taught us anything, it was to toss the template. Influencers became brand owners , cosmetic giants took notes from indie brands’ playbooks and acquisitions skyrocketed. In 2019, beauty brands will win by: Creating online meets offline brand experiences. The same rings true when vying for media coverage.

Brand 74

Brand Branding Instagram Fashion 74

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

However, brands looking to enter the market with PR and digital content campaigns must have a command of the complexities inherent among APAC countries. . Before launching a campaign, brands and marketers should understand the opportunities and challenges that lie ahead, and approach each market differently. As in the U.S.

Mobile 156

Mobile Local Technology Trends 156

PR for Anyone

FEBRUARY 14, 2024

In 2018, Rachel co-founded Oceano, an award-winning brand within the industry. From siting the vineyard to navigating social media and interstate shipping, Rachel played a pivotal role in establishing Boxwood as a thriving winery. It’s a testament to the power of passion and hard work in turning dreams into reality.

Study 130

Study Travel Film Industry 130

Beyond PR

FEBRUARY 27, 2018

If reaching your audience through industry influencers is on your to-do list for 2018, realize that there are different types of influencers, and you likely will benefit from including variety in your influencer marketing strategy. Let’s take a look at each, as well as brainstorm on ways your brand can benefit.

Consumer 65

Consumer Corporate Employee Social Media 65

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. Both the PR consultant and client should be able to describe the company, brand or product in 30-45 seconds.

Interviews 284

Interviews Radio Small Business Pitching 284

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Regardless of the organization or industry you serve, corporate communications and PR can be a time-consuming, workday-busting affair with little or no set schedule.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

MAY 28, 2019

Political messages have permeated every possible medium from the mailbox to social media and everywhere in-between. That’s the backdrop for brands considering taking a public stand on a political position. The ensuing narrative has been that “taking a stand is no longer an option for brands.”. Click To Tweet.

Survey 128

Survey Brand Branding Analysis 128

Onclusive

FEBRUARY 1, 2019

It is no surprise that marketing technology has now reached the pinnacle as the #1 largest marketing expenditure, according to the Gartner 2018-2019 CMO Spend Report. These teams already know that well executed communications programs drive impact across the consumer journey, both elevating the brand, as well as delivering sales.

Industry 253

Industry Communications Measurement Technology 253

PRSay

MARCH 28, 2018

We need to stay on top of how prospective and current students, alumni, faculty, staff and donors are consuming news and information, so we can continue to reach them in a timely way. At public and private institutions, communicators should regularly assess their own institutional brands and value.

Education 94

Education Policies Social Media Crisis 94

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. This is big news in how your coverage is found, viewed and consumed online. Interactive campaign content made easy Integrating social content is key to most campaigns but often we’re challenged by getting content built and on site.

Tools 136

Tools Publicity SEO Measurement 136