ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Internally, data can inform our PR strategy and make our branded content better and more engaging. Internally, data can inform our PR strategy and make our branded content better and more engaging. 5 tech PR trends. Privacy regulations.

Trends 157

Trends Privacy Data Reputation 157

Agility PR Solutions

JULY 5, 2018

Recent rollouts of tech-enhanced brand engagement and outreach strategies continue to improve personalization efforts and customer experiences—well, for the most part. New research reveals that some of these tools aren’t exactly resonating with consumers—and in some cases, come off as downright creepy.

Brand 90

Brand Branding Survey Consumer 90

Cision

JANUARY 3, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. Brands who require specialized experience or skills on top of well-rounded PR knowledge may struggle to find the ideal candidate. The post What Challenges Do Comms Professionals Face Going into 2018?

Measurement 225

Measurement Tools eBook Analytics 225

Agility PR Solutions

SEPTEMBER 17, 2018

Loyalty has become one of retail’s most important metrics, and while it has been and remains an elusive goal for many, new research from loyalty and customer engagement research consultancy Brand Keys showcases how some brands have managed to build and maintain these strong and precious consumer bonds.

Study 94

Study Brand Branding Consumer 94

Agility PR Solutions

OCTOBER 22, 2018

The fast food industry improved its emotional connection with consumers this year, moving up from eighth to sixth place in the 2018 Brand Intimacy Report, which is the largest study of brands based on emotions, from intimacy marketing agency MBLM. The remaining brands in the Top 10 […].

Brand 60

Brand Branding Study Consumer 60

5W PR

APRIL 23, 2020

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Trust in brands has always been important and will be even more critical in the future. Others may not.

Consumer 97

Consumer Survey Retail Software 97

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.

Facebook 178

Facebook Community Advertising Advertising 178

5W PR

MARCH 5, 2023

Offering a diverse shade range shows that your beauty brand values inclusivity and diversity and that you want to ensure that all customers, regardless of their skin tone, can find the perfect shade match for their skin. Back in 2018, the beauty brand Beauty Blender decided to launch the first foundation line with 32 different skin tones.

Brand 88

Brand Branding Consumer Reputation 88

PRSay

JANUARY 3, 2018

In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Look for these and other changes to become part of the PR and communications process during 2018 and beyond. the blink-and-you-miss-it nature of Snapchat). Wright, Ph.D.,

Publicity 162

Publicity Social Media Television Measurement 162

Agility PR Solutions

JULY 17, 2018

The consumer goods industry placed in the top third of industries studied, ranking #5 out of 15 in the latest Brand Intimacy 2018 Report—the largest study of brands based on emotions—from intimacy marketing specialists MBLM. The remaining brands in the Top 10 for the […].

Consumer 60

Consumer Brand Branding Study 60

5W PR

OCTOBER 18, 2018

It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!) What were the hot topics that brands and agencies were discussing?

Advertising 89

Advertising Advertising B2B Creativity 89

5W PR

SEPTEMBER 13, 2018

Nothing gets us buzzing like uncovering a new trend in the space, discovering a new brand on Instagram, or collaborating with beauty brand founders and CEOs on strategies to continually connect and engage with their audiences in a rapidly changing beauty marketplace. As they say, the biggest risk is not taking any risk at all.

Trends 94

Trends Trade Shows Community Instagram 94

Contently - Strategy

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. Along the way, I’ve probably consumed more pieces of branded content than anyone else. A detrimental representation of their brand. Content is the primary way that consumers have that crucial first impression with your brand.

Brand 145

Brand Branding Healthcare Enterprise 145

Axia PR

DECEMBER 25, 2017

Episode 13 | CPG Trends You Need to Know to Get Ahead in 2018. Brand Experience Manager Alysse Burroni. The short answer: Because this is CPG, where the C stands for consumer, and consumer trends dictate everything. Manager of Brand Experience. Alysse breaks down the current trends in CPG for 2018 and beyond.

Trends 81

Trends Consumer Corporate Brand 81

Prohibition

AUGUST 15, 2022

Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. Here, we’ll look at what the metaverse is and some brands who are making the most of virtual influencer marketing. Why brands use virtual influencers.

Brand 116

Brand Branding Fashion Marketing 116

The Stalwart Blog

DECEMBER 20, 2017

This year certainly possessed its share of PR events, and 2018 will not disappoint either. This presents a problem to organizations who will more than likely see the economy start to slow in 2018 and require them to reduce their workforce.

Company 114

Company Viral Travel Corporate 114

Mindful Marketing

OCTOBER 23, 2021

However, one iconic consumer product company’s frightful holiday tactic brings to mind the fearful parental warning, “It’s all fun and games until someone gets hurt!” ” Is Heinz’s gory Halloween promotion going to bloody its own brand?

Consumer 99

Consumer Television Course Company 99

Prohibition

SEPTEMBER 13, 2022

TikTok is an extremely beneficial social media platform for many businesses and small creators alike and the use of TikTok influencers can be easily implemented into a brand’s social media strategy. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app. khaby.lame.

Brand 118

Brand Branding Video Social Media 118

Agility PR Solutions

JULY 30, 2018

It’s a decidedly socially conscious and outspoken age for businesses and brands, and consumers and employees alike—especially younger sectors like millennials and Gen Zers—want companies and their CEOs to take a stand on issues that are important to them because they feel these “brand stands” have true societal purpose and impact.

Company 87

Company Employee Consumer Brand 87

5W PR

JANUARY 25, 2018

Vice President of Technology, Nikki Parker, and Director of Consumer Technology, Amanda Kelley, were on the ground – walking the equivalent of a full marathon in two days, meeting with hundreds of companies to unearth the top trends for 2018. Trends to Watch in 2018. AI/Machine Learning. When tech met education.

Fashion 60

Fashion Technology Trends Education 60

PRSay

DECEMBER 15, 2017

If so, then here’s a quick list of 12 ideas for 2018 to help you stay invigorated in your professional life. Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. © Stephen Dupont, 2017.

Nonprofit 154

Nonprofit Local LinkedIn Big Data 154

Agility PR Solutions

JULY 30, 2018

Consumers surveyed […]. The post 2018 back-to-school math: Confidence + tax reform + tech = big spending appeared first on Agility PR Solutions.

Survey 60

Survey Consumer Technology Brand 60

NewsWhip

JUNE 1, 2018

According to the National Retail Federation, consumer spending will reach a near-record […]. The post Social media insights for Father’s Day 2018 appeared first on NewsWhip. With June in full swing, it’s just a matter of time before Father’s Day is upon us.

Social Media 68

Social Media Pinterest Retail Media 68

NewsWhip

SEPTEMBER 1, 2022

The conventional wisdom used to be that big events can dominate newsrooms and media or consumer interest and thus ruin the best laid plans of PR mice and men. The collision of these two cultural behemoths is going to create six weeks of extreme congestion across TV schedules, news agendas, advertising buys and of course, consumer attention.

Brand 78

Brand Branding Data Viral 78

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Each of these provides a potential source of consumer insight and a more holistic way of using media to reset strategy.”. also see why ?).

Survey 103

Survey Marketing B2B Content Marketing 103

Communications Conversations

SEPTEMBER 10, 2021

And I don’t just say that in a consultant-way (“Hey, have you thought about a time-consuming podcast that only I can help you produce?”). In 2018, the average household had 1.7 ” Question #3: Do you know what your brand “sounds like?” If yes, a podcast may make sense to explore. Duh, right?

Strategy 130

Strategy Brand Branding Analysis 130

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Sponsored content is content that an organization or brand pays to place and promote. As audiences grow more accepting of sponsored content, brands are using it to shake up the marketing mix.

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

If our goal is to create a collaborative environment whereby brands, agencies, publishers, and data partners can ultimately reach consumers with positive ad experiences, why have we made it so complicated? . However, due to privacy regulations, PII has become increasingly hard to obtain unless a consumer gives permission.

Privacy 182

Privacy Advertising Advertising Google 182

5W PR

JANUARY 8, 2019

If 2018 taught us anything, it was to toss the template. Influencers became brand owners , cosmetic giants took notes from indie brands’ playbooks and acquisitions skyrocketed. In 2019, beauty brands will win by: Creating online meets offline brand experiences. The same rings true when vying for media coverage.

Brand 74

Brand Branding Instagram Fashion 74

Shift Communications

APRIL 27, 2018

I hit 30 and by then, had served a decade in the retail marketing trenches and moved behind the lens of consumer engagement. And this is essentially why I am so intrigued by the motivations of today’s consumer. How do brands stay relevant or become obsolete within a year. Creating a brand moment is hard work.

Television 68

Television Consumer Community Retail 68

Agility PR Solutions

JULY 18, 2018

The firm’s newly released report, Consumer Connectivity Insights 2018, analyzes whether organizations are meeting customer expectations for a connected, personalized experience across industries and […]. The post Consumers speak out: Most companies provide a disconnected experience appeared first on Agility PR Solutions.

Consumer 60

Consumer Company Meeting Report 60

PR in High Definition

DECEMBER 13, 2017

So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. It is likely that brands will also develop virtual companions, shaping them to reflect the brand’s culture and values. (Yes please. I want this now). Siri, it’s over.

Trends 59

Trends How To Retail Google 59

PR for Anyone

FEBRUARY 14, 2024

In 2018, Rachel co-founded Oceano, an award-winning brand within the industry. Rachel’s goal was more than learning about wine—it was also about building a successful brand. Rachel’s resilience, innovation, and determination helped to establish Boxwood Estate Winery into a globally recognized brand.

Study 130

Study Travel Film Industry 130

Critical Mention

OCTOBER 3, 2018

Summer has come and gone, but we had a heck of a ride with 2018’s blockbusters! According to an article in Forbes , Nielsen recently published its annual Global Corporate Sustainability Report , which says that 66% of consumers will choose to spend more money on a product from a sustainable brand. Avengers Infinity War.

Film 69

Film Airlines Corporate Strategy 69

Waxing UnLyrical

MAY 15, 2018

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. The full 2018 JOTW Communications Survey can be viewed in its entirety here. A Final Question.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

MAY 28, 2019

That’s the backdrop for brands considering taking a public stand on a political position. That’s not what we’re talking about here and in my observation, there have been more voices urging brands to take a political position. The ensuing narrative has been that “taking a stand is no longer an option for brands.”. Click To Tweet.

Survey 124

Survey Brand Branding Analysis 124

Beyond PR

FEBRUARY 27, 2018

If reaching your audience through industry influencers is on your to-do list for 2018, realize that there are different types of influencers, and you likely will benefit from including variety in your influencer marketing strategy. Let’s take a look at each, as well as brainstorm on ways your brand can benefit.

Consumer 65

Consumer Corporate Employee Social Media 65