The Proactive Report

SEPTEMBER 21, 2017

September is AMEC’s Global Measurement Month with many events around the world focused on PR measurement. Advertising Equivalency Values, where you measure the value of your media coverage by calculating how much an equivalent advertisement would cost.) Why is measuring AVE’s a waste of time? REGISTER NOW.

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Measurement Analytics Course Advertising 113

Deirdre Breakenridge

JANUARY 30, 2017

Not too long ago, I shared the three areas of focus I think all Social PR Superheroes need to zero in on in 2017. could well be her refrain, because that’s how we show what we do adds to the bottom line. So measurement and outcomes are what we should be focusing on, regardless of the “buckets” into which our work falls.

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Measurement Instagram Twitter Training 150

Business Wire

JULY 28, 2017

The statement that PR pros are just not paid enough is sure to get any communicator’s attention, and it made quite the impact as the phrase that started off the recent webinar Monitor, Measure, Evaluate, Evolve. In 2017, PR is no longer about relying on one’s gut. By using data, PR pros can now demonstrate the true value of PR.

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Data How To Internal International 159

Katie Paine's Measurement Blog

MAY 4, 2017

IABC’s Communications World asked me to opine on what the best social media metrics were for 2017. Check out my answers here: How much did you enjoy this post? The post How to Decide Which Social Media Metrics to Measure appeared first on Paine Publishing.

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Social Media Measurement How To Media 45

Beyond PR

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible. Read this post to learn how to better interact with journalists on social.

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Communications Marketing Radio Airlines 64

Solo PR Pro

MAY 14, 2019

This post first appeared on Solo PR Pro in July 2017. Measuring results begins with the discovery process where you identify the problems they are trying to solve and agree on how you will track the solutions you propose. For each client, measure what matters to them and the goals that they are trying to achieve.

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Measurement Analytics Google Guidelines 52

Sword and the Script

MARCH 26, 2024

There’s one in particular they publish on thought leadership that I’ve followed since 2017. Measuring thought leadership results Nearly one in five (19%) of the producers surveyed for this report “said they do not have any process in place for measuring effectiveness.”

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Leadership B2B Study Survey 129

The Resolution Blog

MAY 17, 2017

How can PR agencies compete? With better measurement. And ROI measurements of success are exactly how digital agencies are reporting. Measure beyond ‘awareness’ I’m fully aware that many PR briefs simply require you to ‘raise awareness’ but there will always be a reason behind this request.

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How To Measurement Financial Report 120

Mindful Marketing

JANUARY 26, 2017

PR measurement has long been an outcast in marketing dashboards. Over the years, companies have almost created coping mechanisms for accepting weak PR reporting – either not measuring PR at all or relying on basic awareness metrics, like percentage increase of coverage and sentiment. By Seedepth. We hope so!

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Measurement Marketing Journalism Tools 25

Onclusive

DECEMBER 6, 2017

PR coverage has typically been measured by media outlet audience size. This method of measurement does not tie back to business objectives and these softer metrics often do not resonate with the C-Suite. The MarTech and AdTech revolutions have forever changed the way marketers work and measure their success.

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Strategy Data-Driven PR Measurement Enterprise 294

Sword and the Script

DECEMBER 10, 2016

Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. of revenue will be allocated to marketing budgets to drive growth in 2017. Don’t miss these useful posts: How to Get the B2B Marketing Persona Right [UML].

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Marketing Survey B2B Study 60

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. How do you know what’s working? Media Measurement Reporting on established metrics isn’t enough today.

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Training Media Training Reputation Crisis Communications 195

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. I saw a lot of PR pros spinning wheels b/c they couldn’t measure effectively #measurepr. Aly Saxe (@Aly_Saxe) March 9, 2017.

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Measurement Financial Internal International 40

The Proactive Report

MAY 8, 2017

No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics. Set measurable goals that align with the overall business goals. Measure results and adjust the program if needed. Meritus Media Inc.,

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Social Media Strategy Pinterest Media 140

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. How do you know what’s working? Media Measurement. PR is always evolving. Owned Media & Content Strategy.

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Training Media Training Reputation Crisis Communications 370

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. However, paid media has historically had a significant advantage over earned when it comes to measuring success. Read on to learn more about how communicators can use data to tell better stories, and draw a link between their coverage and buyer behavior.

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Data How To Storytelling Analytics 144

Solo PR Pro

JANUARY 12, 2017

Top independent communication and social media professionals shared thought leadership, tips, and advice in response to questions on the topic of social media ( learn how to join us here ). How should we view #socialmedia in 2017? What have we missed in measuring the effectiveness of social? smchat #solopr.

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Social Media Strategy Media Leadership 40

PR in High Definition

DECEMBER 20, 2016

We see a lot of blog posts around this time of year looking at how to plan PR campaigns and set objectives. I wanted to spend a little time on the latter, because badly set objectives are one sure-fire way to make sure 2017 continually beats you with a (metaphorical) stick. The post Up All Night Planning PR Objectives For 2017?

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Media Relations Leadership Resources Content Marketing 48

Shift Communications

OCTOBER 10, 2017

Example: MarketingProfs B2B Forum 2017. Most influencer identification methods rely on fairly crude measurements like number of followers or re-shares, but at an event, we want to know who everyone else listens to. Who the most influential people are in an industry by relationships to each other (as opposed to more surface metrics).

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Conference Data Marketing B2B 114

Solo PR Pro

JULY 18, 2017

Measuring results begins with the discovery process where you identify the problems they are trying to solve and agree on how you will track the solutions you propose. What you measure and report on will vary depending on the client, but there are guidelines that will apply to all. What metrics do you include?

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Measurement Report Analytics Guidelines 40

Mindful Marketing

FEBRUARY 16, 2017

By Seedepth “ Prove your worth: Choose analytics that measure and show PR’s value” Our CEO & Founder, Christine Perkett , will be speaking on a panel at PR Summit Austin. The post How To Show PR’s Value: Meet Us At PR Summit Austin appeared first on SeeDepth PR Analytics Platform. We hope to see you in Austin March 8!

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Meeting How To Analytics Measurement 50

PR News

JANUARY 3, 2017

Shopping for a 2017 wall calendar for my office over the holiday break, I had a hard time deciding between the zoo animals in yoga poses, all things Tuscany, or an adult coloring calendar. The post Extreme Calendaring: Here’s How to Boost Productivity Now appeared first on PR News Blog.

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How To Blogging Digital PR Internal 78

Business Wire

MARCH 7, 2017

Serena Ehrlich, Director of Social and Evolving Media, Business Wire The following is Part II of Business Wire's article providing a closer look at influencer marketing and how it can help you amplify your message. This section covers working with influencers, measuring your success, and maintaining the best communications for your brand.

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Marketing Guidelines Measurement Analytics 156

Onclusive

AUGUST 22, 2017

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. AirPR’s PR Intelligence Manager, Scott Santore, wrote a blog post about how sales teams and PR teams can benefit from more cross-team collaboration. Iterative PR Measurement.

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Media Training Crisis Communications Conference Training 397

Shift Communications

DECEMBER 4, 2017

As we wind down 2017, our gaze inevitably turns to the horizon. In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. Disruption happens to industries measured in weeks and months rather than years or epochs. The Big Picture. Christopher S.

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Trends Publicity SEO Advertising 161

ImPRessions - Crenshaw Communications

APRIL 7, 2017

A current forecast says that 74% of all Internet traffic in 2017 will be video. Also to consider: provide a how-to with a colorful demo, or a Q+A. How many times have you heard a co-worker crack up for no apparent reason? Odds are they were viewing a funny video like this one explaining 2017 rule changes for baseball.

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Video Measurement Survey Creativity 149

Cision

SEPTEMBER 28, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. percent in 2017, hitting $83 billion.”

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Media Measurement Advertising Advertising 230

Stuart Bruce

MARCH 8, 2017

The State of the Profession 2017 survey by the UK’s Chartered Institute of Public Relations (CIPR) reveals that the PR profession still has a very long way to go before the skills and competencies of its practitioners meet the needs of modern future proof public relations best practice. Neither could be farther from the truth.

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Publicity Analysis Public Affairs Measurement 134

Barokas

JANUARY 19, 2018

The first major change occurred in March 2017, when Instagram announced that it would no longer display posts in chronological order. dip in engagement) in November 2017. According to Medium , when you post a photo, Instagram’s algorithm evaluates the engagement metrics to determine to whom and to how many users it shows your post.

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Instagram Facebook How To Travel 84

Shift Communications

JANUARY 3, 2017

Which is why in 2017, we at SHIFT are making one very specific resolution – to ask why when it comes to client and prospect asks, particularly those that don’t seem to be grounded in business goals and therefore are more complex to measure when it comes to actual influence and impact at a business level. Right Time. Katie McGraw.

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Media Training Technology Consumer 104

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Gina Luttrell (@GinaLuttrell) October 9, 2017. In addition, more content for social media meant more opportunities to measure the strength of Coca-Cola’s messaging. PRSAICON #goingrogue #LRNSMPR.

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Social Media Conference Media Corporate 117

PRSay

SEPTEMBER 19, 2017

9 at PRSA’s 2017 International Conference in Boston. Here are a few of the qualities they believe A-plus PR people have in common: They know PR measurement is the key to identifying what’s working well. A-plus PR professionals are diplomatic and understand how to play well with others in order to drive meaningful business outcomes.

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Measurement Data Analytics Conference 135

The Proactive Report

MAY 12, 2017

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. The 2017 digital customer journey is way different from even two years ago. DivvyHQ Content Challenges Report).

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Knowledge Base SEO Strategy Digital PR 113

Beyond PR

JUNE 22, 2018

population had a social media profile as of 2017, and that number is only continuing to rise. Cision will continue to be a leader in the industry through its strategic partnerships, acquisitions and forward-thinking approach to change the way PR measures and proves its impact across all channels, including social. Customer Success.

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Social Media How To Case Study Media 40

Contently - Strategy

JUNE 25, 2020

In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. “And yet, the organization doesn’t know how to use it effectively.” Step 5: Measure what works and optimize for the next round of content creation.

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Content Marketing Data Strategy Marketing 128

Shift Communications

JANUARY 6, 2017

Focus on measurement as a first step, not an afterthought. Professionals in our industry are sometimes so focused on delivering the next big, innovative idea to their clients that figuring out how to measure the success of an initiative becomes an afterthought. Make 2017 the year of honesty. Tell your client that.

Marketing 84

Marketing Measurement Engineering Data 84

Shift Communications

JANUARY 12, 2018

It’s hard to believe that 2017 has come and gone. Now we turn to the new year and think about impending industry evolutions and how to get ahead of them. We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success.

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Consumer B2C Viral Fashion 83