Sword and the Script

JUNE 10, 2017

As the saying goes it takes three data points to make a trend, but the problem for marketers with this identification is that it’s often too late. It’s easy to identify a trend in hindsight – the web is littered with post-trend analysis breaking down why or how something happened – but the question remains: how do you get ahead?

Trends 86

Trends Marketing Mobile Web 86

Cision

MAY 22, 2017

In fact, 81 percent of senior marketers believe that earned media is more effective than paid media. New trends arise every year, advising how to make the most of your content marketing tactics. Beyond that, social media users are more likely to share content that includes multimedia. “Be straightforward.

Case Study 210

Case Study Study Trends Web 210

Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? Google continuously updates its algorithms to rank blog posts and web pages.

SEO 93

SEO Strategy Google Engineering 93

The Proactive Report

MAY 12, 2017

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. 64% of marketers identify developing a comprehensive content strategy as a top challenge.(

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

PR 20/20

OCTOBER 14, 2016

“SEO is no longer just about 200 ranking factors," according to Gianluca Fiorelli , SEO and web marketing consultant. How do we, as content marketers, focus on making our websites these undeniable sources for answers? How RankBrain Changes Content Marketing. This is what we need to keep an eye on.

SEO 40

SEO Content Marketing Strategy How To 40

Sword and the Script

FEBRUARY 7, 2017

In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. Blog posts in 2017 are taking longer to write and are longer in length. That is the top line conclusion drawn from the 3 rd Annual Survey of Bloggers by Orbit Media Studios , a web design company based in Chicago.

B2B 60

B2B Blogging Data Survey 60

Sword and the Script

JANUARY 20, 2018

Other readers liked these related posts: Does Blockchain Really Have Marketing Potential? Why You Can Run a Campaign Inside Content Marketing, but Not the Other Way. 3) AR for publishers (and content marketing). — supersaurs (@supersaurs) November 1, 2017. Why is this relevant to B2B marketing ?

Case Study 99

Case Study B2B Study Marketing 99

Sword and the Script

JANUARY 17, 2017

Twitter may be a good example of what marketing will be like with too much AI; over automation = lower engagement https://t.co/chuzcej4yz. — Frank Strong (@Frank_Strong) January 10, 2017. Highlights from the State of Blogging in 2017 Survey. The Future of Marketing and PR with AI. chuzcej4yz. Talk to Us!

Twitter 60

Twitter Marketing Study Tools 60

Cision

JUNE 26, 2017

What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers. Last month, Instagram introduced a feature allowing users to post to Instagram from mobile web browsers. A great read for marketing pros interested in video.

Instagram 109

Instagram How To Mobile Community 109

Sword and the Script

MAY 16, 2020

The full report is a quick and easy read: The State of Journalism 2020 by Muck Rack b) Survey of 3,253 journalists by Cision Cision also has an annual survey of journalists, which they use to produce a report called the State of the Media (here are my notes from editions in 2019 , 2018 and 2017 ). 542 from the U.K. and 348 from Canada.

Survey 170

Survey Media Relations Pitching Media 170

Beyond PR

MARCH 6, 2018

Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. Content Marketing is no Longer a Shiny New Object. Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

NOVEMBER 28, 2017

That’s according to the results of a survey of 1,377 bloggers conducted by Orbit Media a web design agency. These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. The 4 Engines You Need to Pull Off Content Marketing Successfully. Talk to Us !

Study 80

Study B2B Marketing Survey 80

Critical Mention

AUGUST 5, 2018

With over 10 years of experience, she has an incredible track record of creating results-driven marketing campaigns for her many clients. Follow her for a fantastic collection of industry articles from around the web. Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy.

Twitter 77

Twitter Radio Social Media Print 77

Cision

APRIL 29, 2016

John Stevens is a marketing consultant, hosting expert and the CEO at Hosting Facts. When he is not consulting with major brands on their PR and marketing strategy, he’s probably reviewing web hosts. So, double up on your content marketing efforts. Public perception of your brand matters.

Publicity 120

Publicity Mobile Ethics Social Media 120

Sword and the Script

JUNE 8, 2021

Overall, its customers conducted more than 250,000 web-based events. The hours of webinar content consumed grew by 290%, with 61 million hours of content being binged in 2020.”. The key, just like content marketing , is to approach webinars as a marketing program and produce them on a regular cadence.

Survey 93

Survey B2B Report Video 93

Sword and the Script

NOVEMBER 11, 2017

The complete report, which was conducted by Bizible , is available with registration: 2017 State of Pipeline Marketing Report. Also see: Marketing Budgets, Planning and Benchmarks for 2017 [UML]. 2) Marketing assumption: bounce rates mean failure .

Study 64

Study Marketing B2B Apparel 64

Flack's Revenge

NOVEMBER 29, 2017

On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. By 2014 it was obvious that video was the rising star of content marketing. What impact have they had on your business and/or web or social footprints? How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153

Sword and the Script

AUGUST 28, 2018

Web publishing changed all that, and it gradually contributions grew into a bit of a free-for-all as publications built out networks of contributors to feed the insatiable content beast. If you do this well, then over time you’ll find it improves your overall communications and marketing. That may be changing.

Technology 66

Technology Advertising Advertising Community 66

Sword and the Script

NOVEMBER 1, 2016

Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing.

Marketing 60

Marketing Study Survey Content Marketing 60

PR 20/20

NOVEMBER 30, 2022

To make any marketing campaign successful, you must understand the goals, pain points, influencers, and preferences of each target buyer persona your company is targeting. Have we created a content marketing editorial calendar that defines our strategy on content production and publishing?

Marketing 52

Marketing Technology Internal International 52

Beyond PR

MAY 22, 2017

In fact, 81 percent of senior marketers believe that earned media is more effective than paid media. New trends arise every year, advising how to make the most of your content marketing tactics. Beyond that, social media users are more likely to share content that includes multimedia.

Case Study 40

Case Study Study Trends Web 40

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. See Review Marketing Becomes Top Priority for 2017 ).

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. Long-form content, that is content with 3,000 or more words earns 3-times as much traffic, 4-times as many shares, and 3.5 Try our services.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. Wishing you a safe and happy holiday season.

Writing 193

Writing Communications Marketing B2B 193

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 190

Marketing Content Marketing Data Social Media 190

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Sword and the Script

JUNE 26, 2018

grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC. I’ve concluded the litmus test for this show is finding interviewees with a good idea about a trendy topic in marketing. weekly | ~20 minutes).

Marketing 85

Marketing B2B Interviews Content Marketing 85

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

APRIL 27, 2019

2017: 3 PR Takeaways from the (2017) State of the Media Report by Cision. 2) Key PR considerations about influencer marketing. How do you measure influencer marketing results? Dispelling 6 Myths PR Sometimes has about Content Marketing. Full report: 2019 Global State of the Media Report by Cision (reg.

Survey 92

Survey Journalism Study Pitching 92

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists need to be data-savvy,” said Tim Berners-Lee, founder of the World Wide Web. Data-driven PR drives marketing engagement. Infographic from a 2017 article in MarTech Advisor. The overall PR/marketing trend is toward more content, and specifically more visual content.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Cision

APRIL 18, 2016

I hope that you can find a few features that you didn’t know about and that you can incorporate into your communication or marketing strategies. Content Improvements. If you do content marketing in any capacity, Facebook’s resources for you today are significantly more robust than they were a few weeks ago.

Facebook 0

Facebook Mobile Analytics Advertising 0

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. We’re tracking more than 510 sales and marketing AI companies in Crunchbase with combined known funding in excess of $2.9 Recommend highly targeted content.

Marketing 53

Marketing Software eBook Technology 53

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads.

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

DECEMBER 12, 2017

6) Finding a content marketing niche. Continued drive toward niche content and blogs, such as cybersecurity for the hospitality industry, or regulatory law for marijuana growers. These net more devoted readers, more qualified leads, higher conversion rates and the greater possibility of content-driven conversations.”.

Marketing 103

Marketing Content Marketing Crisis Management Data 103

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads.

Infographics 72

Infographics Case Study Video Survey 72