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The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. If PR is all about content, it stands to reason that PR and SEO must work together, and that PR professionals should have more than a passing familiarity with SEO and web analytics.

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3 Cases Studies of Augmented Reality in B2B Marketing [UML]

Sword and the Script

Other readers liked these related posts: Does Blockchain Really Have Marketing Potential? Why You Can Run a Campaign Inside Content Marketing, but Not the Other Way. A page within the printed report document triggered the experience for investors.”. 3) AR for publishers (and content marketing). Further, Ms.

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Top 10 PR Influencers You Should Follow on Twitter

Critical Mention

With over 10 years of experience, she has an incredible track record of creating results-driven marketing campaigns for her many clients. Follow her for a fantastic collection of industry articles from around the web. Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy.

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Why Your Content Strategy is Failing And How to Fix it

Beyond PR

Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. Content Marketing is no Longer a Shiny New Object. Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples.

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Pubs Converting Contributed Articles to Native Ads is Another Reason to Build Your Own Audience

Sword and the Script

Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. Web publishing changed all that, and it gradually contributions grew into a bit of a free-for-all as publications built out networks of contributors to feed the insatiable content beast.

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Legal Marketing and Snake Oil; Off Script #21: Larry Bodine

Sword and the Script

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. See Review Marketing Becomes Top Priority for 2017 ).

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.