Sword and the Script

DECEMBER 31, 2016

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. After seven years of blogging, and 570+ posts, this struck me as a natural progression. I kept blogging too. 4) Media Relations: Proven Ways to Get More Out of It.

Blogging 103

Blogging Content Marketing B2B Social Media 103

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Landis PR

AUGUST 9, 2021

Today, about 70 percent of adults use social media , so it would make sense to make social media your starting point. Now, you could go the more traditional route by sponsoring your content, but as I said earlier, consumers are craving authenticity, not traditional ads.

Marketing 105

Marketing Advertising Advertising Social Media 105

Cision

JANUARY 5, 2017

Did you, like me, spend the holidays thinking about what you’d like to accomplish in 2017? Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Why are these two factors so important in your content’s success? This is a significant missed opportunity.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Cision

OCTOBER 4, 2017

When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content. From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. The Media Relies on Visual Storytelling.

How To 282

How To Storytelling B2C Measurement 282

Critical Mention

OCTOBER 27, 2018

billion between 2016 and 2017. After the infamous horror film “IT” was remade in 2017, Warner Bros. Competitors often take on campaigns to create the most hype–as Burger King did for Halloween in 2017 when they trolled McDonald’s. His agency focuses on blogging, sales and website pages and eBooks. billion to $9.1

Film 131

Film Viral YouTube eBook 131

Cision

MAY 25, 2017

The study, The End of Advertising As We Know It , warned marketers that billions of dollars were going to be moved out of traditional advertising in 2017. If Forrester (one of the most influential research and advisory firms in the world) is right, what does that mean for the future earned, owned and paid media? .”

Advertising 272

Advertising Advertising Storytelling Media 272

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 18) Successful content marketers put the audience first.

Survey 103

Survey Marketing B2B Content Marketing 103

Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? Google continuously updates its algorithms to rank blog posts and web pages.

SEO 93

SEO Strategy Google Engineering 93

Critical Mention

NOVEMBER 26, 2018

ANA’s CEO, Bob Liodice, provided some insights to Chief Marketer: “It’s clear that the popularity of influencer marketing has increased among marketers in recent years, largely due to the growth and evolution of social media,” ANA CEO Bob Liodice said. They build your brand’s credibility.

Marketing 80

Marketing SEO Advertising Advertising 80

The Proactive Report

MAY 12, 2017

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. 64% of marketers identify developing a comprehensive content strategy as a top challenge.(

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Sword and the Script

OCTOBER 24, 2017

The report noted in observation: “Fifty-eight percent of respondents cited engagement as a big challenge, compared to 35 percent in our 2017 survey. Analysis: B2B marketing must develop its market. As I say in the introduction above, marketing doesn’t work in isolation. 44% say content marketing.

B2B 64

B2B Report Marketing Survey 64

Sword and the Script

APRIL 11, 2017

In fact, “ninety-one percent of journalists believe that the media is somewhat or much less trusted than they were three years ago.”. That’s according to the 2017 State of the Media Report by Cision , which surveyed some 1,500 journalists in the U.S. Owned media channels, such as corporate blogging , are excellent alternatives.

Report 70

Report Media Survey Pitching 70

Cision

JANUARY 10, 2017

Not only does content marketing drive three times as many leads as traditional marketing, but it also costs more than 60 percent less. How does your brand’s 2017 strategy look? Before you give content final approval, take another look at what visuals you’re including, especially for blog posts and social media.

Strategy 120

Strategy How To Content Marketing Mobile 120

Stephen Waddington

MAY 9, 2017

Fake news, social media speculation, the Croatian Public Relations Association conference and support for students, are all among the topics discussed on the latest #FuturePRoof podcast. Fake news has become a catch all term for any ethical issue that impacts the media or public relations. Here’s what you’ll learn.

Ethics 108

Ethics Conference Advertising Advertising 108

Critical Mention

NOVEMBER 7, 2019

EKA and has been using Critical Mention since 2017. We’re always happy to provide our media monitoring services so they can provide excellent service to their clients. Ninety-two percent of consumers say they trust earned media over purely promotional content – via iScribblers. ” Until next time!

Communications 81

Communications Crisis Communications Media Crisis 81

Critical Mention

AUGUST 5, 2018

Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. She is nationally known as one of the foremost speakers in the country on all things social media. In the PR business for over 25 years, Bill Stoller helps his clients get their voices heard on social media.

Twitter 77

Twitter Radio Social Media Print 77

Sword and the Script

JANUARY 17, 2017

It’s taken the “social” out of social media. Twitter may be a good example of what marketing will be like with too much AI; over automation = lower engagement https://t.co/chuzcej4yz. — Frank Strong (@Frank_Strong) January 10, 2017. Highlights from the State of Blogging in 2017 Survey.

Twitter 60

Twitter Marketing Study Tools 60

Sword and the Script

DECEMBER 24, 2016

AMA: Gartner’s CMO spend survey shows marketing budgets on the rise in 2017. MarketingProfs: 3 ways marketers can tell their stories across multichannel touchpoints. Contently: Why Cisco is hiring over 200 content marketers. HBR: Content marketers need to act like publishers.

Twitter 60

Twitter How To B2B Analytics 60

Cision

APRIL 29, 2016

When he is not consulting with major brands on their PR and marketing strategy, he’s probably reviewing web hosts. And with the far-reaching adoption of social media today, brands can be made or marred in seconds. So, double up on your content marketing efforts. Public perception of your brand matters.

Publicity 120

Publicity Mobile Ethics Social Media 120

Sword and the Script

NOVEMBER 18, 2017

We see infographics in content marketing survey results as well. The data puts infographics in the top five types of content created by B2B marketing shops. When marketers start mashing several data sets together in this fashion, it’s not only junk data, but could very well be misleading information. Talk to Us !

Infographics 68

Infographics Data Case Study Content Marketing 68

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. Marketing measurement statistics. Search marketing and SEO statistics. And here we go…here are the benchmarks from 2017.

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Finalists will be announced for 2018 on December 6, 2017. Intelligent Content Conference (ICC).

Conference 210

Conference Content Marketing Marketing Education 210

Critical Mention

JANUARY 9, 2019

We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! Marketing’s funnel is changing. The current marketing funnel is made up of mass email and social media blasts, accepting anyone and everyone that comes through. Rise of native advertising.

Trends 108

Trends Marketing Mobile YouTube 108

PR 20/20

NOVEMBER 30, 2022

It’s proven: Technology increases internal efficiencies, helps eliminate mundane, manual tasks and makes the marketing process more automated. Are redundancies in our marketing technology solutions leading to inefficiencies? But blog publishing shouldn’t be a random act that is done here and there when an idea hits you.

Marketing 52

Marketing Technology Internal International 52

Barokas

JANUARY 19, 2018

Instagram tends to change its algorithm more frequently than Facebook, due to the influx of influencers and brands turing to the platform to market their content – by limiting post reach, people are more likely to invest in sponsored content. dip in engagement) in November 2017. Find Quality Comment Pods.

Instagram 84

Instagram Facebook How To Travel 84

Sword and the Script

APRIL 22, 2017

Social media rewarded brevity while arguably sacrificing clarity. So wrote Josh Bernoff , a former Forrester analyst, and co-author of Groundswell , a book early to spot the rise of social media. How to Get the B2B Marketing Persona Right [UML]. 2) Words matter in marketing strategies. Talk to Us!

Writing 62

Writing B2B Analytics Reputation 62

Sword and the Script

SEPTEMBER 19, 2017

The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. By this, I mean a frequently updated blog. It’s true that the more you blog, the more clients you get.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Sword and the Script

NOVEMBER 1, 2016

She has never published a blog post, or an article for a leading association of business communicators , or given a formal presentation. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing. Does your agency eat, breath and sleep content marketing?

Marketing 60

Marketing Study Survey Content Marketing 60

Critical Mention

MARCH 1, 2018

Many of us will be watching and rooting for our favorite films of 2017 to take home the prize. Takeaway: Sometimes it’s fun to use humor in your marketing efforts, on social media and so on – but it IS a risk. You’ll find Michelle Garrett at the intersection of PR, content marketing and social media.

Film 80

Film Social Media Storytelling Writing 80

Sword and the Script

DECEMBER 23, 2017

I was reminded of this recently as I flipped through a slide deck with 75 quotes from blog posts I’ve published over the last year or so. What started as a marketing experiment, has grown into a process that supports audience development. 20 Golden PR and Content Marketing Ideas that will Outlive 2017 from Frank Strong.

Content Marketing 93

Content Marketing Marketing Storytelling Course 93

Buzzstream

OCTOBER 30, 2018

In September 2017, we identified a problem. Despite being a high-growth company for nearly five years, our website traffic (overall and organic) at G2 Crowd had become stagnant, even dropping, and new content wasn’t helping our cause. As of October 2017: G2 Crowd had a total of 3,835 dofollow domains. Here is what we did.

Software 56

Software Report Data Strategy 56

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Communications Conversations

JANUARY 13, 2017

So basically, I’m building on the work I’ve been leading in social media for the company over the last four years, but now shifting my focus to solely be digital, including taking on the role of editor of Blue Cross’ new corporate blog ( www.blog.bluecrossmn.com ). We have to be human with our social media followers.

Insurance 60

Insurance Insurance Social Media Corporate 60

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Read on for three tips to turn a social media crisis into a PR win. pic.twitter.com/rF5gNIvVd0.

Crisis 271

Crisis Brand Branding How To 271

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. This analysis was part of a larger study that SEMrush published titled the Global State of Content Marketing Report 2019.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). 2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? When PR Turned to the Dark Side ”).

Pitching 43

Pitching Journalism Tools Agency 43