Stern + Associates

SEPTEMBER 21, 2023

The lighting, the temperature and even the life support systems, like air filtration, will all be tuned to the human occupants, which will be able to help us be more climate efficient.” “AI is going to be central to the operation of a responsive habitat – a home or office living in symbiosis with you.

Corporate 62

Corporate Real Estate Technology Healthcare 62

Stern + Associates

AUGUST 10, 2022

According to award-winning strategist and business journalist Ruchika Tulshyan ( Roo-CHEEK-ah Tool-SHE-yan ), inclusion is the most important leadership trait today. Leaders must develop curiosity, empathy and diversity to take their leadership skills to the next level,” explains Tulshyan. “By

Leadership 62

Leadership Storytelling Policies Groups 62

PR for Anyone

DECEMBER 5, 2023

After multiple attempts, Robiar finally conquered the rigorous licensing exam in 2016, marking a significant pivot from corporate life to becoming an entrepreneur in the pest control industry. She fosters a team dynamic where everyone is encouraged to take on leadership roles.

Industry 130

Industry Travel Education Employee 130

Stern + Associates

DECEMBER 19, 2022

He and his co-authors were ahead of their time when they published the 2006 article for Harvard Business Review (HBR), “ Strategies for Two-Sided Markets ,” followed by their bestselling book “ Platform Revolution:How Networked Markets Are Transforming the Economy and How to Make Them Work for You ” in 2016.

System 62

System Technology Engineering Data 62

Sword and the Script

DECEMBER 21, 2021

Finally, with continued remote and hybrid work, PR teams need to invest in systems that will help them collaborate efficiently and build strong relationships. It’s never been more important to have a system of record that everyone on your team can access centrally, no matter where they’re located.”. This was up from 50% in 2020.”.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

MARCH 8, 2016

Get Cision’s free State of the Media 2016 Report! Financial firms have to demonstrate that what they do is essential to the capitalist system, which is the backbone of our economy and society. The other important factor is enhancing the reputation through effective thought leadership and content creation.

Financial 120

Financial Reputation Newspapers Social Media 120

Sword and the Script

OCTOBER 4, 2016

Alpharetta was named among a list of 2016 Best Cities for Tech outside California and New York, according to the Alpharetta Patch ). If sales leadership and marketing leadership make concerted efforts to work together, then and only then, will their teams follow suit.”. Want to be part of the Off Script series?

Technology 104

Technology System Data Leadership 104

PRSay

SEPTEMBER 5, 2017

Most advancement rituals in organizations are fundamentally designed to test your skill, knowledge and ability, but also your own belief systems and loyalty in the organization. Yet every crisis presents ethical problems that test an organization’s ethical commitment and leadership. I refer to this as incremental de-ethicization.

Ethics 126

Ethics Construction Newspapers Crisis 126

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

A company can spend millions on a brand reputation campaign, use high-powered PR agencies, and reap the benefits of CEO thought leadership, but if unhappy customers hit a brick wall instead of help, those investments may be squandered. In 2016, however, it seemed to steer things back onto a positive path.

Customer Service 120

Customer Service Publicity Insurance Insurance 120

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network.

Financial 163

Financial Video Consumer Data 163

Shift Communications

AUGUST 24, 2016

There are signs that in the near future PR and Marketing teams will need to embrace and understand even MORE data – data that lies outside of their silos in ERP, CRM and other systems. Lack of senior leadership endorsement/pressure. Consider three seemingly unrelated news events from July 2016.

Data 60

Data Marketing System Google 60

Sword and the Script

APRIL 13, 2019

Statistics that stood out: With the exception of B2B product companies (7%), marketing budget growth slowed to 5% where it’s been ruining at 6% or better since August of 2016. 36% said leadership appetite for making investments when a return is not immediately obvious.

Study 120

Study Survey Infographics B2B 120

Sword and the Script

NOVEMBER 15, 2016

Most B2B marketing organizations (66%) believe their content marketing is successful – and it’s trending up according to the 2016 State of Content Marketing report by Ascend2. 3) B2B Needs to Re-think Thought Leadership. Thought leadership disrupted: New rules for the content age from Hill+Knowlton Strategies.

Content Marketing 60

Content Marketing Study Marketing B2B 60

Scott Public Relations

AUGUST 16, 2019

The duration of power outages nearly doubled in 2017 compared to 2016, and hurricanes including Maria and Florence disabled energy grids for months. This is an urgent problem for millions of patients, and will only get worse unless something is done systemically to improve energy usage in the United States.

Healthcare 40

Healthcare Insurance Insurance Energy 40

Scott Public Relations

AUGUST 16, 2019

The duration of power outages nearly doubled in 2017 compared to 2016, and hurricanes including Maria and Florence disabled energy grids for months. This is an urgent problem for millions of patients, and will only get worse unless something is done systemically to improve energy usage in the United States.

Healthcare 40

Healthcare Insurance Insurance Energy 40

Scott Public Relations

APRIL 2, 2020

According to a just released study by the Knight Foundation, more than 100 million Americans did not vote in the 2016 election, representing 43% of the eligible voting-age population. Non-voters are more likely to lack faith in the election system and feel their vote doesn’t matter. Why don’t they vote?

Insurance 71

Insurance Insurance Healthcare Technology 71

Presspage

AUGUST 15, 2017

thought leadership. According to Wired magazine founder Kevin Kelly, we will see increasing ‘cognification’ in the next thirty years, whereby AI systems will infiltrate every aspect of society. In a previous article we discussed five trends that will affect public relations professionals in the coming decade. contributors.

Technology 115

Technology Big Data Video Data 115

PRSay

OCTOBER 3, 2016

Traditional tools like corporate intranets and legacy communications systems just don’t work well in a mobile environment. However, to take advantage of this, certain things have to change to allow the mobile device to be used most effectively and in the ways that companies like Apple and Google intended for them to be used.

Mobile 129

Mobile Enterprise Employee Technology 129

Cision

DECEMBER 5, 2017

Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. A 2016 study by Social Media Examiner surveyed over 5,000 marketers, which revealed 90 percent of marketers agree social media is important to their business with the top two benefits being increased exposure and traffic. That’s precisely 2.34

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

JUNE 7, 2018

Supreme Court in 2015, and former President Barack Obama designated the first-ever LGBTQ national monument in 2016 at the site of the Stonewall Riots — the birth of the modern LGBTQ Rights movement. Cision is fortunate to have leadership that embraces employee-led resource groups and fosters openness and diversity.

Employee 40

Employee Community Resources Education 40

Sword and the Script

DECEMBER 11, 2018

Martech leaders like Amazon Web Service’s Personalize system are simplifying personalization and recommendation services for customers through machine learning. These systems support data sets in real-time, and data remains secure in the Cloud. December 2016: One Prediction Each for PR, Content Marketing and Social Media.

Social Media 98

Social Media Marketing Media Creativity 98

Ethical Voices

JANUARY 22, 2024

I’ve been in the public relations business for a little over 30 years now in both corporate and agency backgrounds, a partner in a PR firm for 13 years, and an executive with Advent Health, a large, not-for-profit healthcare system. Influence is leadership. What is the most difficult ethical challenge you ever confronted?

Ethics 78

Ethics How To Training Employee 78

Sword and the Script

FEBRUARY 21, 2017

Developing and implementing a lead process for sales and marketing objectives is absolutely necessary to navigate the inherent challenges of a complex process, disparate data, and variable systems. > Senior leadership thinks of marketing as a service bureau. > >Finance see marketing as a cost center versus a profit center.

Marketing 67

Marketing System Data Tools 67

The Hoffman Agency

MAY 1, 2017

You can’t game this system. In 2016, U.S. In addition to Hoffman, the leadership team includes Steve Burkhart as U.S. Beyond looking at the numbers like top-line revenue and year-to-year growth, they also take a qualitative dive into each agency. Does the agency’s work stand out as extraordinary?

Industry 28

Industry Storytelling Agency SEO 28

Maxim Behar

SEPTEMBER 5, 2021

At the congress of the International PR Organization ICCO in Paris in 2016 I predicted that by 2020, or perhaps by 2025, 20-30 percent of employees will work remotely, sitting at Starbucks or on the couch at home. Today I can see everyone's reactions on the screen because the system shows me their faces simultaneously.

Meeting 98

Meeting Advertising Advertising Agency 98

Critical Mention

JANUARY 3, 2019

And then, starting around 2015, compliance leaders that were at those compliance and anti-bribery forums started asking me to share my story with their compliance, commercial and leadership in-house teams, so I started going to corporations to present. And my passport, along with other civil rights (voting, jury duty, etc.)

Interviews 105

Interviews Ethics Government Internal 105

Practical Law Construction

JUNE 3, 2020

This blog considers as an alternative whether a contractor can recover time and/ or money as a contract variation, with particular reference to three standard form contracts – FIDIC’s 1999 Yellow Book , NEC4’s Engineering and Construction Contract and JCT Design and Build Contract, 2016 Edition.

Construction 52

Construction Government Analysis Transportation 52

PRSay

JANUARY 18, 2017

2016 was the year of the unexpected. Marketers desperately need ways to see the whole landscape, and we predict rapid integrations between influencer marketing technology and other business systems as well as business intelligence (BI) platforms. There’s a lot to look forward this year but not all change is bad.

Marketing 60

Marketing B2B Technology Fashion 60

Sword and the Script

DECEMBER 13, 2016

. — Jeff Perkins (@jeffperkins8) December 7, 2016. This works best if this is part of marketing operating system. Usually, webinars conducted for thought-leadership purposes are best as the basis for contributed articles. However, that’s why having marketing systems and content processes are so important.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9.

Writing 200

Writing Communications Marketing B2B 200

Beyond PR

DECEMBER 5, 2017

Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. A 2016 study by Social Media Examiner surveyed over 5,000 marketers, which revealed 90 percent of marketers agree social media is important to their business with the top two benefits being increased exposure and traffic. That’s precisely 2.34

Infographics 72

Infographics Case Study Video Survey 72

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. I followed the Getting Things Done system for about six months but fell back into my bad habits. I resolved to do something about it. What is Deep Work? My to-do list laughs at me.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MARCH 22, 2018

2 Doing the Research It was February 2016. This too is well worth a read (mine’s not an industry how-to book but the principles hold): The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book. #3 It’s June 2016. It germinated in February 2016 and over the next six months it began to sprout.

Writing 83

Writing Google Blogging Exercises 83