Reputation Us

MARCH 16, 2022

Not only is “post-truth” in the Oxford Dictionary, the organization actually selected it as the word of the year in late-2016. A 2016 study that analyzed 376 million Facebook users’ interactions with more than 900 news outlets found that people seek information that aligns with their views. Wake up America!

Reputation 78

Reputation Government Film Viral 78

Beyond PR

JULY 13, 2016

Up-to-date, reliably sourced information from organizations that are experts on these topics can help citizens create a roadmap from entrepreneurship all the way through to retirement and social security. The media and other audiences will take note of ill-informed, empty messaging. Energy and Environment. Healthcare and Public Safety.

Energy 40

Energy Healthcare Policies Agriculture 40

Prohibition

MAY 9, 2023

With its unique video format, catchy music, and viral challenges, TikTok has become a global phenomenon, especially among younger audiences. Launched in China in 2016, the app quickly gained popularity in Asia before expanding to the US and other countries.

Privacy 62

Privacy Social Media Viral Instagram 62

NewsWhip

SEPTEMBER 28, 2022

This and a few other stories made his team realize that even the smallest piece of so-called fake news – misinformation, which is wrong or misinterpreted information, or disinformation, which is wrong on purpose – could sway public opinion. During the 2016 U.S. “It had been taken totally out of context,” he explains.

Government 78

Government Viral Tools Study 78

Cision

MARCH 24, 2016

In fact, according to Edelman’s 2016 Trust Barometer , 78 percent of people trust their peers, while 49 percent trust CEOs. When a real-time opportunity arises, things happen so quickly that sometimes false information is circulated. It’s every brand’s dream to go viral, but it doesn’t often happen. Add credibility.

Brand 120

Brand Branding Viral Trends 120

Prohibition

SEPTEMBER 13, 2022

This powerful marketing tool has been on the rise since 2016 and is continuing to grow, with the sector valuing at over £12.57 Utilising short form, relatable content can present the audience with digestible information. billion globally this year! Bigger engagement rate.

Brand 118

Brand Branding Video Social Media 118

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

What’s more, media credibility has actually increased over 2016. New CEO Dara Khosrowshahi was quickly beset with a fresh crisis, though, when news came out that Uber covered up a 2016 hack. The media has been aggressively criticized by the president, and public trust in the press hovers at 41%, according to Gallup.

Airlines 180

Airlines Reputation Journalism Crisis 180

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Paid reach has its place, but we’re still chasing “viral” or highly shareable content. As election 2016 showed, social media has arrived as a primary news source. Think ahead – once the story is published, compile the metrics, read the comments and let them inform your next steps. What’s next?

B2B 120

B2B Customer Service Software Technology 120

Cision

JUNE 2, 2017

Information is everywhere. Take the information you have gleaned and imagine, create, and innovate. The real opportunity in using that information is twofold: Model best practices. Implement viral marketing tactics. To sum it up, people gravitate to viral content that’s written about them. The Key Steps.

How To 198

How To Real Estate Web Case Study 198

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

By attacking the advertising model that supports sites like World News Daily Report and NewsBuzzDaily, they might help slow the viral spread of false, defamatory, and even dangerous stories. Fake content has been around as long as the internet, but as a culture, we didn’t take it so seriously until after the 2016 election.

Publicity 120

Publicity Storytelling Journalism Viral 120

NewsWhip

AUGUST 18, 2020

One perhaps unexpected aspect that came out of the early days of the pandemic was the public turning en masse to trusted news sources to get information about the virus. This fits in with our observations that it is very rare for outright ‘fake news’ to go viral in 2020 in the same way as it did in 2016. Iffy quotient.

Web 78

Web Comparison Facebook Community 78

Scott Public Relations

AUGUST 27, 2019

In a digital age increasingly free of traditional informational gatekeepers, it often seems as if lies pilot a jet while the truth rides a scooter. Major current events, from the vote on Brexit to the American elections in 2016, seem driven by misinformation—but is this a realistic perception? Cailin O’Connor, Ph.D.,

Insurance 45

Insurance Insurance Healthcare Communications 45

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

After a video of a Comcast service rep falling asleep on a customer’s sofa while on hold with the home office went viral, It had nowhere to go but up. In 2016, however, it seemed to steer things back onto a positive path. Align the goals of public relations and customer service. You get what you incentivize.

Customer Service 120

Customer Service Publicity Insurance Insurance 120

Buzzstream

JANUARY 17, 2018

Assemble your Popular Blog Posts into an Informative Ebook. Interestingly, between 2010 – 2016, the sales of ebooks in the U.S. Producing an ebook is an excellent way to give more information to your prospects and customers about a particular topic. If you’ve got some viral posts, then you’re ready for that “ebook.”.

eBook 108

eBook Infographics Pinterest How To 108

Scott Public Relations

AUGUST 27, 2019

In a digital age increasingly free of traditional informational gatekeepers, it often seems as if lies pilot a jet while the truth rides a scooter. Major current events, from the vote on Brexit to the American elections in 2016, seem driven by misinformation—but is this a realistic perception? Cailin O’Connor, Ph.D.,

Healthcare 40

Healthcare Insurance Insurance Communications 40

Critical Mention

NOVEMBER 5, 2018

Over two centuries later in 2016, a record number of 137.5 Staying informed of trending news makes your campaigns that much more targeted and will boost your engagement by tenfold. He was first elected in 2012 and won a new term in the general election in 2016. million Americans voted. Franklin D.

Policies 64

Policies Film Exercises Viral 64

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

Presspage

AUGUST 10, 2018

When the Zika Virus broke out in 2016, OhioHealth published a backgrounder on ‘The Zika Virus: What central Ohioans need to know’ The article provides a great resource specifically for members of the public (in Ohio) looking to understand what Zika is, and its impacts. Embrace the power of storytelling. Stay current.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” With chatbots capable of handling more and more ‘how to’ and ‘information requests’ internally, leading marketers and communications pros will train them to give feedback and assist when executing on content initiatives.”.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Cision

DECEMBER 5, 2017

It’s content that educates, informs and differentiates your product from your competitor’s product. It’s no surprise that t hree out of four buyers are most willing to share their contact information in exchange for your white paper. That’s precisely 2.34 billion people. Surveys & Research.

Infographics 235

Infographics Case Study Content Marketing Video 235

Waxing UnLyrical

FEBRUARY 8, 2016

Valentine’s Day Campaign Tips For 2016. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. , you don’t need to be Prince Charming to show some love to your customers. Top 10 Influential Social Media Campaigns of 2015. How do you show some love to your community?

Community 40

Community Viral Web Creativity 40

Beyond PR

JUNE 2, 2017

Information is everywhere. Take the information you have gleaned and imagine, create, and innovate. The real opportunity in using that information is twofold: Model best practices. Implement viral marketing tactics. To sum it up, people gravitate to viral content that’s written about them. You know the ones I mean.

Real Estate 57

Real Estate How To Web Case Study 57

Cision

AUGUST 8, 2016

“ In the Freakonomics podcast referenced above (and embedded below), an interesting observation is made: the promise of the Internet was to democratize information, yet over time intermediaries (such as social media platforms and search engines) have become content gatekeepers. billion monthly users ( 1.13 Search discovery : Medium/Low.

Instagram 120

Instagram LinkedIn Advertising Advertising 120

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. Honestly, this traditional format is completely obsolete now.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Buzzstream

MAY 2, 2024

I think internal links are really helpful to show Google like what your website is a good source of information on and which pages you care about the most. Like back in 2015, 2016, we heard a lot about like site silos and like hub and spoke. And you didn’t want to internally link from one silo to another silo.

Internal 118

Internal International Insurance Insurance 118

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. As technology advances, we require up to the minute information quickly and efficiently.

Ethics 52

Ethics Communications Print Television 52

Beyond PR

DECEMBER 5, 2017

It’s content that educates, informs and differentiates your product from your competitor’s product. It’s no surprise that t hree out of four buyers are most willing to share their contact information in exchange for your white paper. That’s precisely 2.34 billion people. Surveys & Research.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. August 19, 2016. The reporter posted the mother’s story on Twitter, which went viral with over 3,000 retweets.

Crisis 48

Crisis Airlines Reputation Corporate 48