The Proactive Report

JANUARY 15, 2016

A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills.

Trends 100

Trends Skype Digital PR Guidelines 100

Shift Communications

DECEMBER 27, 2016

Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. This includes the evolution of the traditional infographic.

Infographics 68

Infographics Analytics Data-Driven PR Data 68

The Proactive Report

JUNE 11, 2016

The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today. The second is that respondents are underestimating the rise of visual communications—infographics and animation and video more broadly—and the other new skills we need to attract.”

Infographics 150

Infographics Course Survey Agency 150

ISEBOX

MARCH 18, 2016

In public relations, it’s all about bigger, better, faster, more – and doing it with fewer resources. Enter public relations automation tools. Streamlining internal communication is critical when organizing public relations campaigns. An Enterprise version is slated for release in early 2016.

Publicity 70

Publicity Enterprise Analytics Tools 70

Cision

APRIL 7, 2017

In January 2016, Daher purchased the agency where she served as the firm’s first ever vice president, and rebranded it to Powerhouse Communications. In January 2016, Powerhouse Communications was born. The reality is that the general public won’t care about a particular influencer, but their followers go nuts for them!

Pitching 228

Pitching Agency Social Media Creativity 228

Solo PR Pro

JANUARY 5, 2016

Happy 2016! For others, 2016 is the year they make the leap into independent consulting. What differentiates top consultants from others – including many PR agencies – is an ability to look beyond the public relations (or other communications discipline) hat we wear and focus on our clients’ business goals. The Results Are In!

Infographics 40

Infographics eBook Survey Resources 40

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

A public-facing CEO. Some CEOs opt for video to control sensitive communications like a public apology. The Farmers” has racked up 215,000 views since 2016, probably because the content is 100% non-promotional PR. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post.

Video 149

Video Case Study Agriculture B2B 149

Stuart Bruce

DECEMBER 14, 2015

In 2015 we saw some great initiatives to help modernise public relations practice. He’s also helpfully summarised it in this infographic. The launch of the PRstack website, two PRstack ebooks and the FuturePRoof book. They’ve all generated a lot of social media chatter and hype, and even some mainstream media coverage.

Infographics 60

Infographics eBook Conference Training 60

Deirdre Breakenridge

MARCH 23, 2016

Earned (publications like The New York Times). Visuals (photos, infographics, etc.). Gerry Tschopp, Senior Vice President of Public Affairs at Experian said it well, “I want to know enough about PR ‘wins’ so I can speak to business leaders in key data points or success stories that drive business and reputation. Measurement.

Communications 150

Communications How To Analytics Public Affairs 150

Cision

APRIL 28, 2017

In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). Question #1: Historically, this question always receives a wide variety of comments: Communication with the investment community is an essential component of a well-managed public company. Since 2012, the study has evolved.

Infographics 174

Infographics Comparison Construction Study 174

Cision

JUNE 20, 2016

public affairs campaign strategist Mike Panetta of Beekeeper Group and Mark Reilly, vice president of Cision Government Relations, discussed how to motivate your supporters through an integrated strategic communication strategy. You need to engage your audience using the right platforms, innovative technology and targeted communication.

Mobile 159

Mobile Public Affairs Infographics Government 159

Deirdre Breakenridge

FEBRUARY 1, 2016

According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. A Little More About Piktochart … Piktochart was founded in 2011 by Ai Ching Goh and Andrea Zaggia when they realized Infographics were quickly growing in popularity.

Community 150

Community Creativity Content Marketing Infographics 150

Cision

MARCH 8, 2016

Get Cision’s free State of the Media 2016 Report! This could mean sharing news via a YouTube video or creating an infographic on a recent industry trend. Other reasons include marketing and promotion and monitoring public opinion. Ensure a Mobile-Friendly Experience. Build Relationships on Social Media.

Trends 120

Trends Mobile Media Infographics 120

Sword and the Script

DECEMBER 10, 2019

This may be complementary product or service vendors, editors at niche publications, bloggers, or others. Microenterprises increasingly rely on public relations. Michelle Garrett | Garrett Public Relations. 35: Michelle Garrett of Garrett Public Relations . 8) A clever mix of press work and content.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

DECEMBER 22, 2020

Public relations statistics from 2020. Public Relations Statistics from 2020. The median public relations salary in the U.S. Source: 2020 Public Relations Salary Survey ). Annual spending on media intelligence solutions for public relations professionals increased 7.2% Content marketing statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

Buzzstream

DECEMBER 5, 2023

Distribution is the hardest challenge in a world with too many products, too many services, and too much content, and this is especially true in 2016. Making your list in BuzzStream Let’s say you want to find blogs that feature fitness infographics with a Domain Authority above 40. Have they covered the topic before?

Infographics 62

Infographics Pitching Writing Blogging 62

5W PR

OCTOBER 9, 2017

UnifiedSocial.com offers this great infographic on driving social success via mobile. comScore 2016 U.S. The post Best Practices in Social Media Content appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. Cross-Platform Future in Focus. 7 – Analyze, Analyze, Analyze. Quick links: Facebook: [link].

Social Media 112

Social Media Media Mobile Pinterest 112

Sword and the Script

JUNE 11, 2019

. — Tom Fishburne (@tomfishburne) March 13, 2016. I like to see things like case studies and infographics freely accessible. This works well in an organization weaves this campaign style of marketing, with ongoing owned media program like a publication or blog that you own. The Middle Ground on Registration Pages.

B2B 120

B2B Mobile Content Marketing SEO 120

The Proactive Report

MARCH 16, 2016

Here is the transcript of the #DigitalPR chat on Friday March 11, 2016. Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. A5: News media need visuals to do their job – to inform the public. How to improve visual content?

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Here is the transcript of the #DigitalPR chat on Friday March 11, 2016. Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. A5: News media need visuals to do their job – to inform the public. How to improve visual content?

Infographics 100

Infographics Video Case Study Print 100

Presspage

AUGUST 15, 2017

In a previous article we discussed five trends that will affect public relations professionals in the coming decade. Though email has seen little innovation in the recent past, we can expect to see certain advancements which will keep email at the forefront of public relations. These trends included: the importance of influencers.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

APRIL 13, 2019

Statistics that stood out: With the exception of B2B product companies (7%), marketing budget growth slowed to 5% where it’s been ruining at 6% or better since August of 2016. This reflects the findings of my own primary research study – Should Brands Take a Public Stand on Politics? 3) The CMO Council infographic on CMO priorities.

Study 114

Study Survey Infographics B2B 114

Presspage

NOVEMBER 10, 2017

Hereford Award is given to honor creativity, effectiveness in reaching audiences with a message, and the overall scope of an airport’s effort in marketing and public relations. The Peggy G. This award is regarded throughout the airport industry as the highest honor an airport can earn for marketing and communications excellence.

Internal 0

Internal International Industry Infographics 0

ISEBOX

JANUARY 6, 2016

I’ve seen them through my work in content marketing and public relations, of course. So when the team at ISEBOX asked me to develop a public relations content calendar for the content I’ll be working on for 2016, I was ready to take on the challenge. Keep it all in one place and give your whole team access to add inspiration.

eBook 70

eBook Case Study Product Launch Content Marketing 70

Cision

JUNE 2, 2017

Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Cool infographics. ” Jeff is a top influencer of CMO and digital marketers, and was named the #1 global digital marketing influencer in 2016. Step 3: Crawl Their Social Networks.

How To 198

How To Real Estate Web Case Study 198

PRSay

APRIL 19, 2016

Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. Register by April 22 and save $100. . Email Marketing and….Everything

Communications 79

Communications Pinterest Reddit Radio 79

PR 20/20

OCTOBER 31, 2017

Public relations. data quality and management were the top two marketing technology challenges in 2016.”. cool templates for infographics, social media, etc). PR 20/20 launched the hub in 2016 to be a community by marketers, for marketers, and is packed with how-to content for everyday marketing use cases. Lead sources.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Shift Communications

JANUARY 29, 2016

We’ve done blog posts and infographics in the past, but last year we wanted to do something a little more fun with our ‘Top 50 Most Overused Words in PR’ report. For 2016’s most overused words in PR, we’re making bingo cool again – with new words, new graphics and a new look! Thus, #PRBingo was born.

Infographics 60

Infographics Data Writing Agency 60

Cision

AUGUST 26, 2015

Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. American author, entrepreneur, marketer, and public speaker. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Mack Collier (@MackCollier) August 17, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

FEBRUARY 2, 2016

According to a recent Maxwell PR study (see infographic below), 35 percent of top food bloggers reported spending more than 35 hours per week on blogging and 43 percent estimated that they’ll prepare more than 20 sponsored blog posts in 2016. Tip: Plan at least six weeks prior to publication.

Trends 48

Trends Blogging Brand Branding 48

Beyond PR

AUGUST 14, 2017

HubSpot reported in 2016 that 43 percent of readers skim online content. Infographics demonstrate your brand’s expertise in your industry. Tweet out links to you infographics to provide real information for your followers. Use Multimedia Assets to Engage Your Audience — and Avoid Boring Them. Use multimedia.

Writing 79

Writing How To Infographics Pinterest 79

Beyond PR

OCTOBER 14, 2016

Get those results by downloading the Top 100 2016 Election Journalists, Editors and Media Influencers. Author James Rubec, Cision Content Strategist, is a content marketer, researcher and brand journalist who for the past year with Cision has told data stories about global news events, public affairs and what motivates people to take action.

Public Affairs 40

Public Affairs Analysis Television Infographics 40

Sword and the Script

APRIL 4, 2017

This study was conducted by email in June 2016. An infographic on the survey follows below and a full copy in PDF is available with registration through the Chief Marketer publication. An infographic on the survey follows below and a full copy in PDF is available with registration through the Chief Marketer publication.

B2B 63

B2B Study Marketing Survey 63

PR 20/20

MARCH 7, 2017

According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content. For example, content can be repurposed into: Infographics: Guide your readers through stats and numbers. Photo credit: Pixabay, CC0 Public Domain.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Don't overlook the potential of strategic media relations/publicity outreach. October 19, 2016.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 13, 2016

Jeff Perkins (@jeffperkins8) December 7, 2016. Repurpose – add value and polish – to it and then run it as a native advisement through an industry trade publication. If the inventory is exhausted by the time you decide to do this, check with the publication about a sponsored email to the reader list.

B2B 60

B2B Infographics Interviews eBook 60