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Facebook Unfriends News, and it’s a Shame

Flack's Revenge

I had to smile when I read that Facebook’s reducing news content in the newsfeed. Just recall the headlines: May 2016Facebook is accused of liberal bias in the feed. Just recall the headlines: May 2016Facebook is accused of liberal bias in the feed. Look, I get it, Facebook is a business.

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How the Associated Press Fights Fake News on Facebook…and Everywhere Else

Cision

Carvin is the point person in a partnership that began in December 2016 between the AP and Facebook that illustrates some of the efforts the AP is undertaking to scrub misinformation from readers’ views. Facebook focuses on the content that is patently untrue, but the AP is not bound by these limitations in their checks.

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9 Content Marketing Trends That Will Rule The Roost In 2016

Cision

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Soon 2015 will fade into history, so it’s time to forecast which content marketing strategies are most likely to follow through in 2016 and which of them will die a fast death. Want to deliver valuable content in 2016? Social Media.

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2016: The Year of the (Marketing) Monkey

Shift Communications

2016 in the Chinese Zodiac is the year of the Monkey, whose attributes include being “smart, quick witted, frank, optimistic, ambitious and adventurous.” Moving forward using “data” will not be enough, just as writing a few tweets and blog posts didn’t mean implementing real strategies back in the early days of social. Derek Lyons.

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What does your Digital 2016 look like?

Prakkypedia

In particular it was a recognition that some of their Facebook experience was not fruitful or enjoyable – for all sorts of reasons, including reading endless mundane posts or experiencing FOMO. Your digital 2016 might mean many things: Switching notifications off. Culling Facebook friends. Committing to writing a new blog.

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How Will #PR & Marketing Pros Approach #Content in 2016? A Q&A With Lisa Davis, Marketwired

Deirdre Breakenridge

Content marketing will be more than just a trend to watch in 2016. to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016. Write an ebook? Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. SoMe = Facebook, Twitter, YouTube.

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