The Proactive Report

FEBRUARY 24, 2017

The one thing you can rely on in Social Media is that there will be change. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million.

Twitter 235

Twitter Customer Service Web Facebook 235

The Proactive Report

JUNE 19, 2017

Influencer marketing is all the rage right now, but how many brands are doing fan-centric marketing? Interviewed at Envision 2016 Microsoft CMO Chris Capossella described this marketing strategy as part of the digital transformation in an organization. And that’s where fan-centric marketing comes in.

Digital PR 113

Digital PR Software Strategy Leadership 113

Presspage

MARCH 6, 2018

MIA launched their revamped social newsroom in March of 2016 switching from a native newsroom -driven by their website’s standard CMS- to a dedicated newsroom solution for digital PR and media relations. Miami International Airport. Hereford Award out of over 300 entries.

Airlines 87

Airlines Web SEO Internal 87

Sword and the Script

MARCH 11, 2017

There is more than one way to view tools of the marketing or PR trade. While there are certainly some advantages to early adoption, in a broad sense, B2B marketers all have access to the same general set of tools. And that’s the theme for this week’s Unscripted Marketing links [UML].

Tools 68

Tools Marketing Advertising Advertising 68

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Educate the market and modify perceptions. That’s marketing !

Publicity 52

Publicity Public Affairs Journalism Corporate 52

The Proactive Report

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. You have to learn to gather it, slice and dice it, analyze it and extract the insights that drive your PR strategy and actions. Content strategy.

Trends 124

Trends Data-Driven PR Data System 124

The Proactive Report

MAY 12, 2016

Social media has become a melting pot of white noise. It’s no wonder then that visual content is the top marketing trend for 2016. Especially when you’re talking about marketing and digital PR. 60% of marketers plan to invest in video this year – up 20% from 2015. FOLLOW THE MONEY.

Real Estate 100

Real Estate Brand Branding Survey 100

Norton's Notes

APRIL 21, 2016

I am sure most of us working in digital PR and social media have noticed how YouTube links don’t receive quite as much reach or engagement as they once did – that is no coincidence. I did some desktop research of my own on native social video for my recent social media trends lecture last month.

YouTube 28

YouTube Advertising Advertising Television 28

The Proactive Report

OCTOBER 27, 2017

Source: SBA Gov 2016 ) Just over half of them (54%) have a website. Figure out which social channels are sending the most traffic and adjust your social media programs based on what you find. There are 28.8 million small businesses in the US, which account for 99.7% of US businesses. Create content partnerships.

Tools 113

Tools Analytics Google Web 113

The Resolution Blog

NOVEMBER 25, 2015

What is Inbound & why should PR pros care? Iliyana Stareva shares 17 reasons why everyone in PR should take an inbound approach. PR planning for 2016? Will ad-blocking bring more competition to PR? PR pros don’t need to know about SEO. Two secret weapons every digital PR practitioner needs.

eBook 120

eBook Google Tools Analytics 120

Prohibition

APRIL 17, 2017

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding.

Agency 48

Agency Crisis Management Fashion Social Media 48

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. 2016 Goals,” it says.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Cision

SEPTEMBER 5, 2017

With nearly 91 percent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales. However, reaching the top of the earned media pyramid is easier said than done.

Strategy 244

Strategy How To Media Measurement 244

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Cision spins off Outmarket , which had previously been the Vocus marketing Suite.

Technology 12

Technology Software Company Marketing 12

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2:

Writing 84

Writing Google Meeting Airlines 84

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics.

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics.

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

Buzzstream

MAY 2, 2024

In terms of using social platforms to be a knowledge leader, building your brand within a marketing category is like building equity in yourself that you can then take forward to whatever’s next. There are a lot of SEO tools and content marketing tools on the market. Below is a semi-edited transcription of our talk.

62

62

ZudePR

JUNE 6, 2016

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. She is a social media, SEO, Internet marketing and blogging consultant.

Writing 114

Writing Social Media SEO Blogging 114

Presspage

NOVEMBER 10, 2017

Hereford Award is given to honor creativity, effectiveness in reaching audiences with a message, and the overall scope of an airport’s effort in marketing and public relations. This award is regarded throughout the airport industry as the highest honor an airport can earn for marketing and communications excellence.

Internal 0

Internal International Industry Infographics 0

The Proactive Report

MARCH 16, 2016

Here is the transcript of the #DigitalPR chat on Friday March 11, 2016. My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. Q2: Only 7% of marketers feel confident about their current visual content (Source: Curulate.) No news media outlet is just one platform.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Here is the transcript of the #DigitalPR chat on Friday March 11, 2016. My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. Q2: Only 7% of marketers feel confident about their current visual content (Source: Curulate.) No news media outlet is just one platform.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

JANUARY 20, 2016

The 2016 Edelman Trust Barometer published this week highlights some trends that are of particular interest to PR practitioners: Who to trust: People around the world are increasingly reliant on a “person like yourself” for trusted information and opinions. Traditional media came in at #2 (58 percent).

Digital PR 100

Digital PR SEO Employee Government 100

The Proactive Report

JANUARY 20, 2016

The 2016 Edelman Trust Barometer published this week highlights some trends that are of particular interest to PR practitioners: Who to trust: People around the world are increasingly reliant on a “person like yourself” for trusted information and opinions. Traditional media came in at #2 (58 percent).

Digital PR 100

Digital PR SEO Employee Government 100

The Proactive Report

JANUARY 20, 2016

The 2016 Edelman Trust Barometer published this week highlights some trends that are of particular interest to PR practitioners: Who to trust: People around the world are increasingly reliant on a “person like yourself” for trusted information and opinions. Traditional media came in at #2 (58 percent).

Digital PR 100

Digital PR SEO Employee Government 100

Cision

MAY 29, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. So what can marketers do to ensure content gets seen?

How To 129

How To Content Marketing Engineering Advertising 129

Beyond PR

MAY 30, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. So what can marketers do to ensure content gets seen?

How To 40

How To Engineering Content Marketing Advertising 40