Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” PR people and the clients they represent may see a return to the good old phone (or Zoom) interview.

Writing 192

Writing Communications Marketing B2B 192

The Hoffman Agency

JULY 29, 2020

Sure, I can draw some pretty pictures, and yeah, sometimes I can put some writing next to it; but boy, is it often way harder than it seems! Having graduated from art school in December of 2016, I was adamant that I was going to take on the design world — or so I thought! Instead, I was met with an immediate sense of dread.

Internal 68

Internal International Creativity Interviews 68

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing. Focus on developing your writing skills.

Fashion 120

Fashion Pitching Journalism Social Media 120

OnePitch

DECEMBER 13, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. But the problem with that is then you see stuff you’re like, “Hmm, 2016. Kimeko, you came prepared on our little video interview with your whole sheet of notes on pitch tips. How She Writes Stories. [00:08:23]

Pitching 52

Pitching System Video Television 52

Doctor Spin

APRIL 17, 2023

Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others. Write a white paper or research report on a topic related to your industry. Host a podcast or YouTube series featuring interviews with industry experts.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 This SumoMe blog post told me that the seed I’d planted myself in 2015 – writing a book – was practicable. 2 Doing the Research It was February 2016.

Writing 83

Writing Google Blogging Exercises 83

Sword and the Script

NOVEMBER 26, 2016

The Marketplace interview was based on the article titled You Can Blame Soda Brands for the Rise of Product Placement in Entertainment by Kevin Lincoln and Charles Bramesco. Mr. Ross is the Gartner analyst that wrote the assessment on content marketing for the Digital Marketing and Advertising Hype Cycle 2016.

Brand 60

Brand Branding Content Marketing Film 60

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Of course, I couldn’t write a post like this without nominating a couple people myself! She left the agency world in 2016 to work at Be The Match on their communications team.

Social Media 128

Social Media Agriculture Marketing Media 128

Communications Conversations

MAY 3, 2016

She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA. She’s done an extensive survey and in-dedpth interviews. An assignment in her PR Writing class turned her into an advocate for public policy change. Taylor Ennis, @taylor_ennis93.

Sports 0

Sports Leadership Internal International 0

Beyond PR

SEPTEMBER 6, 2016

In a recent interview with the Wall Street Journal , Hamill spoke about his 24-year career as the infamous Batman baddie and how it helped prevent him from being typecast into hero roles. Or, if your brand storytelling tends to be conservative in style, consider adding some creativity and levity. lXerqF1BDC.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Stephen Waddington

MAY 23, 2018

My thanks to Canadian practitioner Jean Valin for leading this research project and writing the report on behalf of the CIPR #AIinPR panel. In time we plan to share the database in a Creative Commons format and develop a web app to interrogate the data. You can clearly see where AI is likely to impact practice.

Analysis 60

Analysis Technology Tools Exercises 60

PRSay

AUGUST 12, 2016

The process of emailing a press release to a reporter/editor, following up via phone to pitch your story, offering a spokesperson interview, coordinating that conversation, followed by the story ultimately appearing in print is long gone. Communication, writing and critical thinking skills are what I look for most in a prospective hire.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

JUNE 26, 2018

A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts. That figure is up 86% from 2016, when the study found that podcast advertising captured $169 million in revenue. Podcasts have been on a steady growth streak for years.

Marketing 85

Marketing B2B Interviews Content Marketing 85

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. In January 2016, Powerhouse Communications was born.

Pitching 228

Pitching Agency Social Media Creativity 228

PRSay

APRIL 19, 2016

Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. If I can get a conversation going with a provocative question on the right subReddit a day before the interview, I can drive more attention to my thought leader. Register by April 22 and save $100. .

Communications 79

Communications Pinterest Reddit Radio 79

Communications Conversations

AUGUST 1, 2019

During interviews, I give them challenging scenarios to think though that could happen on social media. Apart from building out a revised strategy for social, I’m also working with our team to find creative ways to increase diversity recruitment within our registry. One of the top things I look for is their problem-solving abilities.

Social Media 60

Social Media Media Video Meeting 60

Karen Freberg

MARCH 2, 2018

My first was self-published back in 2016, which actually really started everything for me. My second book this year with Emily Kinsky and Amber Hutchins was with TopHat on digital writing. How I decided to write a textbook. The thought of writing textbooks never really came up for me until a few years ago.

Social Media 40

Social Media Exercises Resources Writing 40

PR Conversations

MAY 9, 2017

Speech writing. I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. Excellent communication is key to our profession, and good writers always attract my attention, as well as help me strive to improve my own writing. Whatever I’m doing at the time.

Energy 53

Energy Measurement Internal International 53

Sword and the Script

DECEMBER 13, 2016

Jeff Perkins (@jeffperkins8) December 7, 2016. 2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. If you’ve hired a 3 rd party speaker, as part of an influencer marketing program, make this interview part of the contract.

B2B 60

B2B Infographics Interviews eBook 60

Stephen Waddington

DECEMBER 13, 2017

According to the 2016 National School Census , a third of children under 10 are from a non-White background. Diversity drives innovation and creativity. Try to make hiring and promotion decisions by panel when possible; interviewing in pairs means managers are less likely to rely on their bias when making a decision.

Training 80

Training Groups Industry Examples 80

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. Is your spokesperson experienced in doing interviews for podcasts or via Periscope? Tip #1: Tell Your Story with Pictures.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. Is your spokesperson experienced in doing interviews for podcasts or via Periscope? Tip #1: Tell Your Story with Pictures.

Media Relations 40

Media Relations Media Mobile Pitching 40

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. October 19, 2016. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2017

Reading helps critical thinking, creativity. Thrown into the assignment most thought would be a short one nearly by accident, the journalist got a front-row seat to the spectacular that was the presidential race of 2016. And that’s what all good writing should do! Unbelievable by Katy Tur. Well, certainly not Tur.

Television 189

Television Film Creativity Writing 189

PR Conversations

APRIL 21, 2016

In her book, Our Turn , Kirstine Stewart writes, “Good communication practices that are successful are built on mutual respect and a commitment to strive to meet each other’s goals. As Kirstene Stewart states, “Homogeneity is a creativity killer.” I would suggest not just for employees, but also for communication teams.

Employee 40

Employee Internal International Corporate 40

MaccaPR

OCTOBER 26, 2015

million - had become the last successful, worst-polling candidates in the 2016 race. Think of what you’re asking for,” Petersen writes in her post. Legendary advertising titan Sir Martin Sorrell recently dismissed the idea that PR agencies could replace ad agencies as lead creative firms for clients. Quality content at no cost.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48