Cision

OCTOBER 26, 2016

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. Steve Radick’s presentation cut to the chase and addressed the growing prevalence of brands posting “cheap content” and our desire for “likes.”.

Conference 120

Conference Internal International Data 120

Mindful Marketing

JUNE 19, 2021

Obeying social norms like ones for age-appropriate behavior can be helpful for everyone, so why are some older people acting like social media influencers? From 2016 to 2020, revenue from influencer marketing leapt from $1.7 From 2016 to 2020, revenue from influencer marketing leapt from $1.7 billion to $9.7

Social Media 81

Social Media Media Fashion Instagram 81

NewsWhip

MAY 12, 2023

April was a month of controversy for some brands, and it came thanks to some conservative backlash to influencer partnerships. Brands are no strangers to backlash from the public — there are whole teams that manage communities on social media, and who are trained to respond to crises.

Brand 78

Brand Branding Instagram Airlines 78

Prohibition

JUNE 27, 2023

In recent years, TikTok has emerged as a powerful social media platform, capturing the attention and engagement of millions of users worldwide. Luxury brands , traditionally known for their exclusivity and high-end appeal, have been hesitant to embrace TikTok and its unvarnished content. million users in 2021.

Brand 71

Brand Branding Marketing Fashion 71

Karen Freberg

JUNE 12, 2017

We are seeing more brands, professionals, and even enterprise audiences gravitate to creating their own communities. This seems to be the next arena to foster your personal brand, establish long term and sustainable relationships, and provide opportunities to network with others. Why set up your own community?

Community 40

Community Social Media Media Sports 40

Stephen Waddington

JANUARY 15, 2020

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Brand shaming has become commonplace.

Storytelling 78

Storytelling Internal International Social Media 78

ImPRessions - Crenshaw Communications

APRIL 10, 2023

The fridge video shows several cans of Karbach, a Houston-based craft brewer that has since 2016 been owned by — you guessed it — Anheuser Busch, Bud Light’s parent company. In this case, it seems anger is being channeled into hurting Bud Light sales and/or forcing the brand to end the Mulvaney partnership.

Policies 170

Policies Community Video Brand 170

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Shift Communications

NOVEMBER 2, 2017

Facebook showed a strong third quarter, powered by North American ad revenues: Quarter-over-quarter, Facebook showed a 10.67% Q3 improvement in revenue, a solid showing compared to the same quarter in 2016: This brings Facebook close to an almost-unheard of number in social media marketing: $5 average revenue per user.

Facebook 87

Facebook Social Media Mobile Media 87

Deirdre Breakenridge

FEBRUARY 15, 2017

ET, the #PRStudChat community will gather to discuss the different opportunities in PR from owning your own business to agency PR and in-house communications for an organization. 8. What’s the best way to build your professional brand? What is most gratifying about a career in communications? Read more.

Twitter 281

Twitter System Community Healthcare 281

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

Kurtzman, who died in 2016 and also coined the term “economic headwinds,” was clearly a thought leader in his own right. In the spirit of thought leadership about, well, thought leadership, here’s my adapted list of qualities common to people and brands who qualify. Build a community. Good leaders will listen to that community.

Leadership 398

Leadership B2B Community Viral 398

Karen Freberg

OCTOBER 13, 2019

One of the areas that is gaining of course a lot of focus in the social media space is the area of certifications and additional training. Incorporating social media certifications is a constant element in all social media classes – but the question always is – which one(s) do you assign?

Social Media 72

Social Media Media Pinterest Education 72

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 192

Financial Reddit Advertising Advertising 192

Cision

MAY 3, 2017

Journalists are still trusted, but believe that the public trusts them less due to the subversive censorship tactics of special interest groups, the inflamed political climate and brands that aren’t totally honest in their PR practices. Without free press, there will be no avenue for brands to tell their story.

Brand 253

Brand Branding Government Ethics 253

Cision

SEPTEMBER 12, 2016

These are the obvious places for hashtags: platforms where the community uses hashtags as a means to organize information. Nearly every social network enables hashtags and some brands are even trademarking hashtags. Sites like Facebook and LinkedIn don’t share this utility with the others.

How To 120

How To LinkedIn Instagram Twitter 120

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Video gets even bigger.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 189

Marketing Content Marketing Data Social Media 189

Communications Conversations

AUGUST 1, 2019

Not only is Ryan a leading-edge social media marketer (and future pop star–have you seen his Facebook videos this past week? :), he’s also–and more importantly–one of the nicest and most engaging people you’re ever going to meet. I work for their Marketing team as a Social Media Strategist.

Social Media 60

Social Media Media Video Meeting 60

Communications Conversations

SEPTEMBER 20, 2016

You know what’s perplexing about the way companies plan for today’s social media campaigns? And, in this case, that means planning and staffing appropriately for community management. You have a big social media ad budget (read: tens of thousands of dollars), and you feel like your creative is fairly solid.

Social Media 60

Social Media Media Community Customer Service 60

Cision

APRIL 20, 2016

It was at Mark Schaefer’s closing keynote at Social Media Marketing World on Tuesday, April 19 in San Diego, where I decided that if this year’s conference had a tagline it would have been this: “Be. Social media and connectivity are kind of an oxymoron. Cision (@Cision) April 19, 2016. Schaefer’s quote, “Be.

Social Media 120

Social Media Customer Service Video Conference 120

The Proactive Report

FEBRUARY 24, 2017

The one thing you can rely on in Social Media is that there will be change. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million.

Twitter 235

Twitter Customer Service Web Facebook 235

Cision

DECEMBER 23, 2015

Here is how Sanders did it and what your brand can learn from it. Using Cision’s social monitoring tools we listened to the conversation around the Democratic debate on December 19. On climate change during the debate, he held 92 percent share of voice on social media. Build communities everywhere. Methodology.

Reddit 120

Reddit Brand Branding How To 120

Cision

DECEMBER 17, 2015

A uthenticity is the best social media strategy. PR is now a two-way conversation between the brand and its audience. The brand message can be influenced but it cannot be controlled anymore. We, as PR professionals, rely on creating goodwill between a brand and its customers. And it doesn ’ t have to be elaborate.

Brand 120

Brand Branding Nonprofit Storytelling 120

The Resolution Blog

DECEMBER 16, 2015

Simon is an independent consultant specialising in social media research and analytics, strategy development and digital transformation. He lectures in digital communication at University of the Arts London and is a doctoral researcher at Royal Holloway, University of London’s New Political Communication Unit.

Case Study 120

Case Study Agency Creativity Study 120

Reputation Us

JANUARY 11, 2016

Article originally published in the Portland Business Journal on January 5, 2016. Stats, facts and guesses abound about the top health care trends in 2016. Personalize social media; less you, more them. Figure out cross-generational communication — quickly. This can help you keep up with the ZOOM+’s of the world.

Communications 60

Communications Insurance Insurance Privacy 60

Deirdre Breakenridge

DECEMBER 6, 2016

As we close out 2016, the #PRStudChat community will gather together on Tuesday, December 13th at 8:30 p.m. The questions / topics our community of students, professionals, and educators will answer and discuss the night of the 13 th include: How do I know if I’m entrepreneur ready?

Community 150

Community Twitter Corporate Groups 150

PR 20/20

SEPTEMBER 29, 2020

Brands will need to become more human. Communicating why it matters to marketers was the first step in unpacking the challenge. At the end of 2016, we decided to share what we were learning, leveraging HubSpot to launch the Marketing Artificial Intelligence (AI) Institute. The Results: From a Pilot Blog to a Global Media Brand.

Case Study 92

Case Study Study Brand Branding 92

Cision

OCTOBER 20, 2016

On social media during last year’s PRSA conference, trust happened to be one of the most popular topics of conversation. Cision found more than 3,000 comments on social in reference to trust and last year’s PRSA International Conference. Trust is foundational to how we grow, both as communicators and the brands we serve.

Conference 120

Conference Internal International Community 120

Deirdre Breakenridge

MAY 30, 2018

Oxford Dictionary’s word of the year in 2016 was post truth : an adjective defined as ‘relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief. This involves tracking keywords to monitor conversations that are taking place on social media.

Communications 171

Communications Training Education System 171

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. There will be a notable uptick in socially conscious marketing. 9) Brands across the aisle. “I 3) Emotional connection with customers. “I

Social Media 91

Social Media Marketing Media Creativity 91

MaccaPR

MAY 23, 2016

Whether it's education around Lyme Disease, trying to sell a state-of-the-art knee implant, or informing the public of a new test to detect lymphedema, I've witnessed the effect that a lack of – or ineffective – communications can have on the health industry. Mine Social Media for Public Health Trends. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Contently - Strategy

OCTOBER 4, 2018

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Your brand may have a central personality, but it needs to be able to convey different tones.

Brand 111

Brand Branding LinkedIn Instagram 111

Waxing UnLyrical

APRIL 22, 2016

They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!); Robert Scoble (@Scobleizer) April 14, 2016. A4: Brands should be ready to compensate. measurepr.

Marketing 40

Marketing Nonprofit Measurement Banking 40

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2:

Writing 84

Writing Google Meeting Airlines 84

PRSay

JANUARY 28, 2020

The answer is a consistent and impactful message, and one that advances a celebrity or movement’s brand. But being strategic with messaging isn’t just for celebrities, it’s an important part of any PR campaign or organizational branding. At MediaSource , we’re no strangers to cross-channel branding.

Case Study 176

Case Study Healthcare Film Brand 176

Karen Freberg

NOVEMBER 1, 2017

The life of a social media professor is both absolutely fabulous, but also challenging to meet the expectations that are being made by both the profession, and universities. I have been teaching the social media class (COMM 333 as it is listed in the course catalog at the University of Louisville) for a few years now.

Social Media 40

Social Media Media Exercises Education 40

Burrelles Fresh Ideas

AUGUST 2, 2023

The captivating nature of television programming attracts viewers, allowing PR pros to deliver impactful narratives and brand stories that resonate. By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging.

Radio 74

Radio Television Media Local 74