PR in High Definition

OCTOBER 11, 2016

Instead, we were delighted to join the Action for Children team and many, many others in raising money to help end youth homeless at Byte Night 2016. We’ve have been honoured to help with media relations for Byte Night this year, working to raise awareness amongst the technology community, who have long been staunch supporters of the cause.

Pitching 48

Pitching Course Community Technology 48

PR News

JULY 22, 2016

The post How the 2016 Presidential Race May Change Brand Communications appeared first on PR News Blog. Once upon a time, politicians sought the same end and used similar means. Things have changed. Largely… Continued.

Communications 48

Communications Brand Branding Community 48

PR News

JULY 22, 2016

The post How the 2016 Presidential Race May Change Brand Communications appeared first on PR News Blog. Once upon a time, politicians sought the same end and used similar means. Things have changed. Largely… Continued.

Communications 48

Communications Brand Branding Community 48

ZudePR

FEBRUARY 22, 2016

You’re a family business owner wondering how to make sense of social media, blogging, and PR. You own a small-to-medium-sized business and spend a lot of time/effort on social media: mainly Facebook and Twitter. 7: 95% of Blogs Fail. Advice: get some one-to-one blogging training. You need hard facts.

Social Media 75

Social Media SEO Media Local 75

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. During the campaign , blog reader comments revealed that many parents were confused about the HPV vaccine due to a lack of clear information from their doctors. Relying on Traditional Media Relations Tactics.

Conference 80

Conference Healthcare Marketing Crisis 80

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series. Which posts have your readers enjoyed least?

Blogging 69

Blogging Strategy How To Writing 69

Waxing UnLyrical

APRIL 22, 2016

They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!); Robert Scoble (@Scobleizer) April 14, 2016. And that even got Robert Scoble to chime in! He eats a lot of Mac and Cheese.

Marketing 40

Marketing Nonprofit Measurement Banking 40

Ronn Torossian

AUGUST 16, 2017

In early 2016, Edison Research published findings that of people 12 … READ MORE ». The post Podcasts Matter in Communication and as Part of a Marketing Mix appeared first on 5WPR CEO Ronn Torossian Founder's Blog. For our PR firm , we realize more and more podcasts matter.

Communications 150

Communications Marketing Travel Social Media 150

Doctor Spin

JANUARY 7, 2024

link] Instead, new “societal pillars” must be born out of the rubble: a new form of independent news media based on trust (not clicks or ideology) and a new form of successful organisations based on transparency (not avoidance or exploitation). Please support my PR blog by sharing it with other communication professionals.

Interviews 59

Interviews Media eBook Journalism 59

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 40

Blogging Analytics Google Writing 40

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. Business leaders specifically believe AI is going to be fundamental in the future. According to PwC , 72 percent termed it a “business advantage.” What this means for PR.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series. Which posts have your readers enjoyed least?

Blogging 40

Blogging Strategy How To Writing 40

Bianchi Biz Blog

DECEMBER 16, 2020

To help automotive and mobility PR professionals get a better handle on specific reporters’ needs, interests and beats … and to bridge the gap between these PR pros and the media who cover the most fascinating industry in the world – automotive/mobility – we launched our Meet the Media blog series in early 2016.

Meeting 98

Meeting Automotive Mobile Media 98

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Kantar Media, itself owned by WPP, acquired Precise in 2014. They are also focused on earned media.

Tools 135

Tools Software Enterprise Measurement 135

Beyond PR

JULY 20, 2016

Even mainstream media outlets break their coverage into different beats. As we showcased in this article about Elections 2016 content , that could mean giving a local angle to something of national importance or tying your message to a particular subtopic of a larger story making headlines.

Media Relations 40

Media Relations Media Local Healthcare 40

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. organic social media has diminishing value as the social platforms depress brand messages and links to third-party websites; and. Frank Strong , Founder and President, Sword and the Script Media , LLC. Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. Over the years, we have referenced ethics in many of our blog articles, and at least once per year, we devote an entire article to the topic of ethics. Click on the image below to view the full PDF.

Ethics 111

Ethics Industry Publicity Analysis 111

Sword and the Script

JULY 7, 2020

Muck Rack focuses on public relations management Muck Rack announced “Public Relations Management” which promises a “unified platform” across the company’s “media database, monitoring, analytics and collaboration tools built for PR teams.” In an interview with PRWeek, the company likened it to a CRM for PR.

Technology 123

Technology Publicity Software Print 123

Communications Conversations

NOVEMBER 12, 2020

Today’s a first for this blog–and series. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. DKY and I started a long friendship back in early 2000s, when I did media relations for their Cargill account on a freelance basis.

Publicity 174

Publicity Leadership Corporate Agency 174

Bianchi Biz Blog

JUNE 17, 2024

Then I transitioned into the B2B journalism world at TechTarget from 2016-2023. I started as a freelance sports reporter for the Boston Herald and MassLive covering high school sports for a few years. I joined Robotics 24/7 as its Editorial Director in December 2023.

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The Stalwart Blog

NOVEMBER 6, 2015

If you’re a professional in the PR or Marketing industry, you’re likely in the planning stages for 2016. While it’s not uncommon for reporters and editors to change periodically, there are other aspects with the media that alter as well. For example, do you want to learn more about Periscope and incorporate it into campaigns in 2016?

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Cision

APRIL 21, 2016

Here are three ways social media is an effective tool for journalists: Want more insights on journalists’ use of social media? Read the free “State of the Media 2016 Report!” Social media allows journalists to reach a wide audience, share news quickly and engage interested readers.

Pitching 120

Pitching Social Media Trends Report 120

Shift Communications

JANUARY 12, 2017

A few years ago we published a blog post titled “ Public Relations and Media Relations: What’s the difference?” here on the SHIFT blog. Media relations, on the other hand, describes the development of a relationship between a company and the media – journalists, publications, etc.

Strategy 60

Strategy Publicity Media Relations Social Media 60

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Media training.

Case Study 118

Case Study Crisis Management Crisis Study 118

Doctor Spin

FEBRUARY 22, 2024

After careful planning, you place your media budget with third-party publishers who can expose your messaging to potential customers. Source: Public Relations Review 3 Turk, J. Learn more: Media Relations Corporate Communications (Sometimes used interchangeably with “Communications” and “Inhouse PR” as a general term.)

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

APRIL 12, 2022

million in 2016. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Shortly after, Propel, raised an impressive seed round (details follow below). It raised a Series A round of funding for $1.1

Software 89

Software Pitching Measurement Enterprise 89

The Resolution Blog

MAY 24, 2017

Launched in January 2016, the brand had one fundamental problem — low awareness. We used free tool Google Trends to analyse awareness of the brand and when compared to a more generic but related search term such as HR Software Search patterns here have been used as a proxy for brand awareness.

Measurement 136

Measurement B2B Google Financial 136

Sword and the Script

JUNE 20, 2017

This is because if tax preparation were easier, customers wouldn’t need their products or services: “In 2016, H&R Block spent $3.26 See these related posts: Media Relations: Proven Ways to Get More Out of It. How to Generate Media Referenceable B2B Customers with a Blog. and Barnum & Baile y Circus.

Media 72

Media Interviews Software Government 72

Bianchi Biz Blog

FEBRUARY 12, 2024

A summer internship at Forbes in 2016 introduced me to actual, fact-based journalism. I did some freelancing after college and found my way back into the media business full-time a little over four years ago when I landed a job on Business Insider ‘s transportation desk.

Meeting 86

Meeting Report Transportation Automotive 86

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source.

Survey 104

Survey Marketing B2B Content Marketing 104

Critical Mention

JUNE 20, 2017

Steve Shannon, Senior Vice President of Sales and Marketing at Critical Mention, was on hand to present the Big Apple Spotlight Award for Media Relations. Fifty-six finalists were recognized for their award-winning research, strategies, tactics and results in 44 categories.

Government 60

Government Industry Media Relations Agency 60

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

If the top media targets are in tech or trade press, some breaking stories have such large ramifications that they could never be resolved quickly. Another example is the YouTube brand safety crisis. The story of major brands finding their ads featured along side extremist propaganda and pornography has been going on for many months.

Pitching 136

Pitching Media Privacy YouTube 136

Barokas

MAY 5, 2017

According to a late 2016 Gallup poll , only 32% of respondents had a “great deal or fair amount of trust in the media.” This statistic is unsurprising at best, given the rise of “fake news” permeating today’s headlines and social media feeds. The reputations of both the media and the PR industry depend on our trustworthiness.

Publicity 68

Publicity Media Reputation Radio 68

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. Most of this happened in the U.S. If so, how?

Interviews 105

Interviews Ethics Government Internal 105

5W PR

OCTOBER 3, 2018

Of course you have: the game took the world by storm in 2016, and opened the eyes of marketers everywhere to the potential of this technology. As always, the consumer experience is key- it’s high time public relations pros took the leap into a new reality. Augmented Reality (AR). Ever heard of Pokemon GO?

Technology 88

Technology Storytelling Consumer Brand 88