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#measurePR Recap (July 2015): Internal Communications

Waxing UnLyrical

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. ’ #internalcomms #measurepr.

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Public Relations Objectives

Doctor Spin

Here we go: Public Relations Objectives Spin Academy | Online PR Courses Public Relations Objectives Public relations (PR) plays a crucial role in shaping public opinion by strategically managing the spread of information between an organisation and stakeholders , influencers , and publics. Journal of Communication, 54, 645–661.

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Pivoting East: How China’s Economy Influences Global Business Strategy

Stern + Associates

A leading expert on the reform and expansion of Chinese capitalism and its interaction with the rest of the world, Rithmire offers leaders vital knowledge about the multifaceted intertwining of politics, the economy and international affairs in the global market.

Strategy 100
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#measurePR Recap (June 2015): Measuring Content

Waxing UnLyrical

We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) “A1: Long twisty road to journalism, eventually. In line with our June theme (content!

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Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills. After college, Doug was a typical journalism nomad, working in newsrooms in Chicago, New York and Washington, D.C.

Meeting 97
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Bob Gritzinger, Editor-in-Chief, Media Sites at WardsAuto & Principal Analyst—Advanced Propulsion at Wards Intelligence

Bianchi Biz Blog

In my industry analyst role, I’m studying the latest in advanced propulsion with a focus on efficiency and performance advancements in internal-combustion engines and electric-vehicle propulsion systems. How long have you been in journalism and how did you get started? I’ve been a Wards since 2015.

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How OhioHealth increased their newsroom coverage by 889% in one year

Presspage

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Mark Hopkins : With our old newsroom there was a total of 11,588 hits in 2015.