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SHIFTers’ 2015 Professional Resolutions (and How We’ll Keep Them)

Shift Communications

Well, it’s officially 2015. Speaking of, with these resolutions top of mind coming off the holiday, I thought I’d check in with my fellow SHIFTers to see how they’re hoping to step it up professionally in 2015. So, in 2015, I vow to never be busy. Work more with our Marketing Technology and Creative teams and LEARN SOMETHING.

eBook 60
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“A Lightbulb Moment”: Inside the Content Program That Helped Marriott Weather the Pandemic

Contently - Strategy

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 96
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Ad Blocking & PR: Trends & Opportunities

Cision

In Germany, in two different lawsuits, several publishers claimed that AdBlock Plus , one of the most widely-used blockers, is anti-competitive, and both failed earlier this year, diminishing the possibility of a successful international legal challenge. Images: Uwe Hermann , Steve Johnson ( Creative Commons ).

Trends 120
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Medical Marijuana: What Pharma Companies Need to Know

Cision

To date , 23 states and the District of Columbia have legalized its use, and a number of marijuana-related ballot measures will be before voters in 2015 and 2016. Pharma companies can turn these insights into actions, starting with their own internal conversations. Images: Brett Levin , Damian Gadal ( Creative Commons ).

Company 120
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40 PR tips that will super-charge your career

The Resolution Blog

That’s an hour back a week for creative! Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Measuring coverage success - Metrics on a mountain. 2015 has been a year of learning & sharing. We love [link].

eBook 120
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The Power of Internal Linking with Positional’s Nate Matherson

Buzzstream

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118
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The Marketing Growth Hackathon: Spend Less Time Planning, More Time Doing

PR 20/20

Editor's note: This post was originally published in 2015 and has been updated to be more current and comprehensive. The Marketing Growth Hackathon is a strategic planning model I first presented at INBOUND 2015. internal marketing team, executive team, chamber of commerce, trade organizations, non-profit boards).