Deirdre Breakenridge

MAY 24, 2016

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. In 2015, Americans listened to approximately 21.1 Tip #1 : Know your purpose.

Energy 190

Energy Mobile Community Measurement 190

Waxing UnLyrical

JANUARY 23, 2015

So when PRSA asked me to author a guest post on PR trends for 2015, initially I scratched my head a bit. PR Trends for 2015. How we conduct public relations is getting more and more entwined with the data we can harness thanks to technology. Measurement. Twitter Facebook Google+ LinkedIn PR Trends for 2015: 7 To Watch.

Trends 40

Trends Measurement Analytics Education 40

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Couch Control: Measurement Therapy for PR Pros. Why: “And that is what is key in smart PR measurement: making sense of the data for your particular situation… because it is unique.

Conference 40

Conference Internal International Leadership 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. I see a few things.

Marketing 196

Marketing Content Marketing Data Social Media 196

Cision

OCTOBER 3, 2015

Cision’s 2015 Social Journalism Study found that 83 percent of reporters prefer receiving pitches via email. Influencers’ pitching preferences, on the other hand, depend largely on how they communicate with their community. Measure Your Success. Here are three tips to help you master the chemistry of successful pitching.

Pitching 120

Pitching Report Social Media Measurement 120

Cision

NOVEMBER 20, 2015

Social Media Week 2015 concluded just as it started – with tons of great information and ideas. Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Measurement. The first to do this, I believe, will be endeared to the Black Twitter community. Track competitors.

Media 120

Media Social Media Community Measurement 120

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. Cision acquired PR Newswire in 2015 for $841 million. click image for higher resolution).

Media 106

Media SEO Analytics Analysis 106

Waxing UnLyrical

JULY 20, 2016

PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. What can or should be measured about how the firm delivers its services? The first step to increasing revenue per employee is to measure revenue per employee. But what about the PR agency itself? It’s often overlooked.

Measurement 40

Measurement Agency Employee Insurance 40

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. The idea is to let communicators know ahead of time those items the system thinks will get a lot of attention. It was popularizing attribution measurement in PR.

Software 176

Software SEO Company Tools 176

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. I’ll include news from the PR vendor community and review and curate content they produce ( like this ).

Industry 91

Industry Media Technology Employee 91

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. On the racial justice front, advocates enticed listeners to adopt an anti-racist mindset by sharing individual stories—what others experience and the toll it takes on them and their communities. Marketing predictions. Time to focus on blocking and tackling. Susan Kostal | Stet.

Marketing 174

Marketing Employee Content Marketing Training 174

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S. If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. In today’s business and media environment, overall business strategy and communications strategy are intertwined.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Craig Dekshenieks | Aderant. 10) A pullback on PPC.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Shift Communications

FEBRUARY 4, 2016

For example, in 2015, companies spent 11 percent of revenue on average on all marketing activities. People want to choose the channels with the most return on the investment, measured in social media engagement, click-through rates, or actual online purchases via social media content. Measure your resources to maximize the platform.

Google 60

Google Social Media Resources Measurement 60

The Resolution Blog

NOVEMBER 25, 2015

Swarmwise eBook: Building a community. Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Measuring coverage success - Metrics on a mountain. Technology investment + human capital = The virtuous PR circle. PR has changed.

eBook 120

eBook Google Tools Analytics 120

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” In 2015, Garrett was named a Top 100 PR Influencer by Onalytica. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Public service media is failing the public Thank you My thanks to the following communities and individuals. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

Mindful Marketing

JANUARY 14, 2016

In 2011, a Forbes contributor used the sentiment as a headline , and in 2015 “Trust Me, PR is Dead,” was the provocative title of a new book by Robert Phillips. Brands now know that they can in fact “measure PR” and the discipline of data-driven reporting is expected.

Agency 50

Agency Analysis Analytics Tools 50

PRSay

NOVEMBER 18, 2016

Simply put, organic word-of-mouth content from audiences your customers trust…journalists, academics, thought leaders, influencers, community leaders…is viewed as more authentic and trustworthy than paid or owned content. With advancements in technology, we are now able to more accurately measure the ROI of earned media.

Media 60

Media Leadership Enterprise Data 60

Deirdre Breakenridge

OCTOBER 20, 2015

On October 13, 2015, I joined an invigorating #PRStudChat with my fellow educators, students, and professionals about Teaching and Learning in Public Relations. As someone who teaches most of my school’s PR courses, I can say that students are NOT as digitally and technologically savvy as we assumed. I took it as an elective.”

Education 150

Education Training Course Social Media 150

Communications Conversations

JULY 23, 2019

We all know we have a strong agency community here in Minneapolis/St. She’s also been a champion for her community – getting involved in multiple Digi-Key Cares community outreach initiatives. It’s a thankless task and as someone who’s been on the MN PRSA and MIMA boards in the past, I know it’s a lot of work.

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 3) September 15, 2014: Visible Technologies. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 12, 2017

As an aside, it’s why I ended up working with Gatsby as they are a marketing technology startup that’s focusing on that issue. Sales is driven and measured by one metric, closed business – revenue. December 2015: One Bold Content Marketing Prediction for 2016. Jeremy Pepper | Communimatic.

Marketing 107

Marketing Content Marketing Crisis Management Data 107

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 96

Social Media Marketing Media Creativity 96

Beyond PR

SEPTEMBER 14, 2016

in 2015 and Latinos accounted for 54% of total population growth in the U.S. However, I will attempt to provide a few topic areas that might be of particular interest to the Hispanic community – without being derivative — to help those of you who are just starting to target a more multicultural audience. Consumer Technology.

Healthcare 40

Healthcare Insurance Insurance Pharmaceuticals 40

Communications Conversations

MAY 1, 2015

He wanted to try this new technology on for size. That includes recognizing the good things our employees, agents and affiliate companies are doing every day in our communities. He’s a busy CEO and recognized social media would be a factor in how he communicated with various audiences. Salzwedel started on Twitter and why?

Social Media 60

Social Media Media Twitter Insurance 60

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing 198

Writing Communications Marketing B2B 198

Karen Freberg

DECEMBER 30, 2019

Great colleagues, students, community, school, and area. General Motors (2015). Worked with the PR and social media team on influencer marketing, crisis communication, and social media measurement. The Cannes Lions Educators Summit is one example of this – along with the #SMprofs community. Freberg 2.0 (Mom

Social Media 56

Social Media Conference Travel Internal 56

Sword and the Script

NOVEMBER 14, 2017

They didn’t really expect success but here’s what happened next : “From 1977 to 2015 (before the Disney release of Star Wars: The Force Awakens), Star Wars movies pulled in just over $5 billion in ticket sales. annually, but it could measure a solid ROI on marketing. During that same period, merchandising sales were $12 billion.”.

Marketing 66

Marketing Content Marketing Insurance Insurance 66

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. As technology advances, we require up to the minute information quickly and efficiently.

Ethics 52

Ethics Communications Print Television 52

PR Conversations

NOVEMBER 27, 2015

I took a few days to round up my thoughts in order to describe to PR Conversations readers the experience of attending the 11th International Conference on Public Relations , held in Tehran in November 2015. I had one condition: My presentation would focus on this recent and important event, with my own words and professional perspective.

Conference 40

Conference Hotels Internal International 40

PRSay

SEPTEMBER 12, 2016

For those of you attending dinner in London this evening — today’s leaders in corporate communications, of agencies, in public relations education — to all of our accomplished members around the world – for the work that we do, this is our time. Consider that every single second, at the crossroads of human communication and technology, 2.5

Leadership 0

Leadership Agency Education Communications 0

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Assign project teams.

How To 60

How To Software System Employee 60

ZudePR

JUNE 6, 2016

I think it's telling that a lot of popular fiction these days focuses on apocalyptic scenarios where the survivors inevitably live much simpler (though rougher) lives without technology. 8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. On biggest distractions) Notifications.

Writing 114

Writing Social Media SEO Blogging 114

Waxing UnLyrical

APRIL 2, 2016

13, 2015: Which was when the Paris attacks happened. Use technology well. Element #5: Community. When you think about it, social technologies have really transformed our world, and our work. Now, thanks to social technologies, we can connect with people in the blink of an eye, and with the click of a mouse.

Strategy 40

Strategy Case Study Community Creativity 40