Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Improve internal communications. While advertising can support such endeavours, the driving force is usually public relations. Keep stakeholders well-informed.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft.

Trends 120

Trends Software Advertising Advertising 120

The Hoyt Organization

NOVEMBER 16, 2023

The International Association for Measurement and Evaluation of Communication (AMEC) convened the summit. The Barcelona Principles have since been updated twice – in 2015 (Barcelona 2.0) Advertising Value Equivalents (AVEs) are not a comprehensive representation of PR’s true value. and 2020 (Barcelona 3.0).

Publicity 97

Publicity Measurement Privacy Guidelines 97

Shift Communications

OCTOBER 27, 2017

We see modest growth below, as Twitter adds an additional 1.23% quarter-over-quarter growth in monthly active users: Twitter now addresses 330 million users around the world; their presence is largely international. Their focus remains on video advertising and streamed video content. increase in Q3 growth from Q3 of 2016. Ad Revenue.

Twitter 87

Twitter Social Media Media Analysis 87

The Resolution Blog

NOVEMBER 6, 2015

Today’s best marketing campaigns combine the efforts of many groups, including PR, advertising, social, content and user experience, to name a few. A cool advertising initiative may have little or no paid media attached to it. A cool advertising initiative may have little or no paid media attached to it.

Marketing 120

Marketing Advertising Advertising Consumer 120

The Resolution Blog

NOVEMBER 5, 2015

Today’s best marketing campaigns combine the efforts of many groups, including PR, advertising, social, content and user experience, to name a few. A cool advertising initiative may have little or no paid media attached to it. A cool advertising initiative may have little or no paid media attached to it.

Marketing 120

Marketing Advertising Advertising Consumer 120

Bianchi Biz Blog

JUNE 14, 2023

In today’s digital landscape, areas such as strategy , content development , digital marketing , SEO & PPC, graphics, landing pages, online advertising, videos, brand identity , and even investor relations all play a crucial role in maximizing brand visibility and business growth.

Mobile 75

Mobile Automotive Brand Branding 75

Stephen Waddington

MAY 9, 2017

We caught up with the International Paralympic Committee media and communications director Craig Spence at the 21st Croatian Public Relations Association conference and Sarah tackled the topic of public relations as a management discipline versus a form of content marketing. Crowdsourced project aims to scrutinise political advertising.

Ethics 108

Ethics Conference Advertising Advertising 108

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. Cannes used to be called the “Festival of Advertising.”

Agency 120

Agency Creativity Advertising Advertising 120

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. There are other apps making headway for internal comms – like Slack, which already has a large user base and has been valued at $1 Billion.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. There are other apps making headway for internal comms – like Slack, which already has a large user base and has been valued at $1 Billion.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. There are other apps making headway for internal comms – like Slack, which already has a large user base and has been valued at $1 Billion.

Trends 100

Trends Skype Digital PR Guidelines 100

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. PRSAICON #goingrogue #LRNSMPR.

Social Media 117

Social Media Conference Media Corporate 117

Cision

DECEMBER 11, 2015

Anything that was published before 1923 is fair game for marketers, advertisers or PR professionals to use in campaigns, whether the content is used, copied or modified. In October 2015 , judges ruled it lawful to tinker with a car’s software, “jailbreak” mobile phones and modify old video games.

Telecommunications 120

Telecommunications Training Reputation Software 120

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. A reset on advertising spend.

Marketing 196

Marketing Content Marketing Data Social Media 196

Communications Conversations

DECEMBER 8, 2022

After all, this was an advertising panel. Her start : Public relations intern with Fleishman Hillard. Her start : Talent resources intern at Fallon. Her start : Special events intern, Science Museum of Minnesota. Her start : Writing intern, Ronald McDonald House Charities. LeeAnn Rasachak. And now to be a solo?

Marketing 60

Marketing Leadership Creativity Internal 60

PRSay

APRIL 25, 2016

February 2015 was the first time I heard about the APR at a PRSA Central California Chapter luncheon. Right out of college, I was hired as a part-time writer for a local advertising agency. Six months later, I was at the helm of the entire public relations department — me and a newly-hired intern. Thanks for reading my story!

Telecommunications 84

Telecommunications Automotive Study Retail 84

Solo PR Pro

JUNE 6, 2017

Our roles may also involve working across more internal groups, with 58% of companies indicating that they have a dedicated mobile marketing team ( Salesforce ). Google + Facebook accounted for 85% (and rising) of internet advertising growth. Facebook grew 62% year over year from 2015 to 2016, while Google grew 20% year over year.

Trends 49

Trends Mobile Video B2C 49

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Rob Six, Senior Vice President of Corporate Communications, Roll International. So quite a line up.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

DECEMBER 15, 2020

Rethinking internal and external comms. 2021 will be a year in which both internal and external (corporate and PR) communications will have to continue to rethink and reinvent how they set to accomplish their goals.”. In the near future, it’s going to be a lot harder to buy or rent data (in the case of advertising).

Marketing 174

Marketing Employee Content Marketing Training 174

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? But our advertising and PR community in the Twin Cities is a long way off from that goal: Only 6.3 Should we care that barely 4.5

Marketing 48

Marketing Advertising Advertising Agency 48

Stuart Bruce

OCTOBER 6, 2016

The average (mean) percentage of marketing budget spent on digital and social media is 25%, which is up from 16% in 2015. banner advertising, SEO etc) (73%) than traditional PR activities (65%). In addition, most (62%) expect their digital budgets to grow in the next year. However, social media (i.e.

Training 119

Training Digital PR Media Training Education 119

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Following are things observed or directly experienced during my volunteer stint at The Toronto Fringe 2015. Hello new #FringeTO Pals!

Community 40

Community Print Twitter Creativity 40

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. ICCO consists of national PR trade associations in 55 countries. It’s a theme that Topi? billion in 2019.

Government 103

Government Education Print Ethics 103

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. Ad Optimization: AI-powered advertising platforms leverage learnings to optimize ad targeting and placement. Most of them are using AI for some internal work.

Communications 40

Communications Marketing Technology Data 40

Norton's Notes

MARCH 6, 2017

This is a guest post written by Tom Jones (no not the singer) an intern at my agency Prohibition that has impressed me whilst he has been working with us. As an intern-level practitioner of public relations, I can’t exactly reminisce about the glory days of PR. So hear is the article he provided me on the topic. .

Publicity 43

Publicity Construction Advertising Advertising 43

Flatiron Communications

MARCH 4, 2016

Washington Post long-time media reporter Paul Farhi today takes to task millennials’ favorite media empire Vice for allegedly modifying or expunging news stories in order to placate or avoid embarrassment for its advertisers. At times, the company has blurred the lines between reporting and advertising.

Advertising 28

Advertising Advertising Journalism Policies 28

PR Conversations

JULY 5, 2016

Both men were active in the International Public Relations Association (IPRA) in the 1960s and 1970s, a period when public relations was expanding as a communication practice in Europe and North America. There was a further update in 2015 when a former IPRA Secretary-General sent some new material. Hill’s archives along with others.

Ethics 75

Ethics Software Meeting Policies 75

MaccaPR

JULY 13, 2017

I recently sat down with Doug Spong, APR, Fellow PRSA, founder of the Minneapolis PR agency Carmichael Lynch Spong (now Carmichael Lynch Relate) and former president and managing partner of Carmichael Lynch Advertising. A shift in employee attitudes from an internal campaign? So what was your favorite campaign? A gain in market share?

Agency 97

Agency Interviews Film Advertising 97

PR Conversations

NOVEMBER 27, 2015

Toni Muzi Falconi details his equal parts fascinating and frustrating visit to Tehran to participate in the International Conference on Public Relations. Yet in 2015, there was the recent Nuclear Negotiation and Agreement , so I thought it would be a good juncture to accept the invitation.

Conference 40

Conference Hotels Internal International 40

MaccaPR

SEPTEMBER 10, 2015

I'm on assignment from Maccabee (yes, that's me in the photo below) to learn more about how some of HubSpot's 15,000 customers are using the discipline of inbound marketing to pull visitors (potential prospects, clients and customers) in, rather than having to push out with traditional tactics like advertising to gain prospects' attention.

Marketing 48

Marketing Internal International Software 48

Mindful Marketing

MARCH 12, 2021

However, actors were crossing racial lines long before Hamilton hit Broadway in 2015. Live Streaming Funerals Why Negative Political Advertising Works & What Can Stop It Accuracy consistent with the nature of the artistic creation (e.g.,

Film 74

Film Television Examples Analysis 74

Sword and the Script

AUGUST 25, 2015

In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform Netline. This section of the report underscores an easy way to derail content marketing from the outset – one “driven by internal stakeholder interests” as the report concludes, rather than the needs of the market.

Survey 60

Survey Content Marketing Report Corporate 60

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. Since the fall semester Brown has interned with the City of Hattiesburg mayor’s office, a position at which she has excelled. Kathryn Duke, @dukekathryn.

Sports 0

Sports Leadership Internal International 0

Mark My Words

DECEMBER 15, 2020

The record for an advertising Instagram post was $500,000, paid to Kim Kardashian in 2015, but Mr Borkowski said Oprah’s social media video was ‘a million buck post in free publicity’ at least. He said: ‘Having Oprah Winfrey endorse your product is the golden ticket in global advertising for any company.

Instagram 60

Instagram Brand Branding Publicity 60

Communications Conversations

MAY 13, 2015

So, without more rambling from me, I give you our next generation of PR Rock Stars–the class of 2015. She graduates this spring summa cum laude , and has already secured a position as an account executive intern at Skyya Communications in New York City. Freberg for the PR professors on Twitter list! ). Bigger the better, right?

Groups 60

Groups Internal International Conference 60