Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Vuelio acquired Cision UK (2015), ResponseSource (2018) and Pulsar (2019). Kantar Media, itself owned by WPP, acquired Precise in 2014.

Tools 135

Tools Software Enterprise Measurement 135

Deirdre Breakenridge

MAY 24, 2016

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. In 2015, Americans listened to approximately 21.1 Tip #1 : Know your purpose.

Energy 190

Energy Mobile Community Measurement 190

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign. African American, 2.6% Asian American, and 5.7% Hispanic American.

Agency 100

Agency How To Survey Employee 100

Stephen Waddington

JUNE 13, 2019

Trust in the news has fallen 11% since 2015. Advertising-supported media has been affected by widespread job cuts including around a dozen people at digital-born BuzzFeed. This is the story that has played out over the past two decades as advertising revenues have shifted from print to online.

Print 115

Print Media Newspapers Local 115

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ Dorothy Crenshaw , CEO, Crenshaw Communications .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Stephen Waddington

MAY 9, 2017

Twitter has said that it has no plans to address the issue and that the community quickly self corrects. Crowdsourced project aims to scrutinise political advertising. Who Targets Me is a plugin for Google Chrome that tracks politics advertising on your Facebook page during the General Election. We have our doubts.

Ethics 108

Ethics Conference Advertising Advertising 108

Sword and the Script

JULY 28, 2020

In late 2015, I made the case that Walmart should have made a bid to acquire Yahoo. click image for higher resolution) An Illustration: Bulldog Reporter The Bulldog Reporter was a long time trade publication for the public relations (PR) community. Verizon closed its acquisition of Yahoo for $4.48 In 2013 it shuttered after 30 years.

Content Marketing 110

Content Marketing Marketing B2B Advertising 110

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. Cannes used to be called the “Festival of Advertising.”

Agency 120

Agency Creativity Advertising Advertising 120

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Cracked , a pop culture-focused humor site, started adding occasional serious topics, such as war refugees from Syria, home foreclosures and sexual assault to its coverage in 2014 and increased the number in 2015.

Journalism 120

Journalism Trends Local Print 120

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

DECEMBER 10, 2019

.” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Beyond PR

FEBRUARY 13, 2018

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. Is there a reason to specifically target this community? Census Bureau reported that between 2015 and 2016, the African-American population grew by 1.2

Television 72

Television Education Groups Community 72

Shift Communications

MAY 1, 2015

Marketing Solutions – meaning advertising revenue – is where LinkedIn stumbled in Q1. Most advertisers are stuck with the old LinkedIn self serve ads and sponsored posts; the former underperform other forms of display advertising. Fortunately for LinkedIn, its revenue streams are more diverse than just advertising.

LinkedIn 60

LinkedIn Marketing Advertising Advertising 60

Cision

JULY 27, 2015

“In an effort to cut through the noise that will come with Instagram’s new advertising push, brands need to adopt a more strategic approach to their investment in social media. Like any community, Instagram has its own unique rules and culture. A photo posted by Cision (@cisionglobal) on Jul 16, 2015 at 11:03am PDT.

Instagram 120

Instagram Mobile Social Media Writing 120

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. Marketers, in turn, advertise in the publication that attracts their desired audience. Read Cision’s State of the Media Report 2015 today!

Comparison 120

Comparison Television Print Social Media 120

Cision

DECEMBER 28, 2015

Here’s why: in 2015, Twitter’s growth was negligible and its utility (despite different enhancements and tweaks) remains pretty consistent. Amazon Help (@AmazonHelp) December 28, 2015. 8bglPiCxSx pic.twitter.com/dvr9sNa9El — Bleacher Report (@BleacherReport) December 27, 2015. We’d like to help. ^TS.

Twitter 120

Twitter Brand Branding Customer Service 120

Cision

FEBRUARY 2, 2016

After a decade with Golin, I took over as managing director at the start of 2015. Golin is made up of four specialist communities: strategists, creators, catalysts (execution) and connectors (media and channel experts). Tell us about your role at Golin. Looking to brush up on your basic PR skills? Check out our free PR Starter Kit!

Hotels 120

Hotels Agency Radio Measurement 120

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. She believes the same issues apply in advertising and PR.

Government 103

Government Education Print Ethics 103

PRSay

AUGUST 11, 2016

After having worked for about 15 years in public relations in Brussels, I moved with my family to the Austin area in the summer of 2015. We also are living through a time of fierce competition with colleagues from the marketing and advertising sector who are eyeing our market share.

Education 60

Education Ethics Advertising Advertising 60

Mark My Words

MAY 3, 2022

Netflix vs TV An obvious selling point of Netflix over traditional broadcasters has always been its lack of advertisements, but even this is under threat, with the proposition of a cheaper ‘ad-supported’ subscription tier, despite CEO Reed Hastings announcing in 2015 that there was “no advertising coming on to Netflix.

Film 60

Film Advertising Advertising Consumer 60

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

Nielsen’s 2015 Trust in Advertising report shows that people trust earned media (as in editorial articles and posts) and owned content more than any other formats. Brand influence is born in a community. But the sheer amount of stuff available has made credibility more important than ever…and maybe more elusive.

Education 120

Education Leadership Viral Consumer 120

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 117

Social Media Conference Media Corporate 117

Rock the Status Quo

MARCH 30, 2015

View image | gettyimages.com Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. A few exciting changes seem to be looming, amidst a ton of snooze-worthy hype. Out of all the gossip, what are the 2-3 things that PR pros should care about the most?

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Stuart Bruce

NOVEMBER 11, 2016

In the 2015 general election the then Labour leader boasted about how Labour’s enormous ground campaign would deliver four million doorstep conversations. We’ve seen some innovative uses of data for political communications, but I believe this is just the start. Professional politics is rude and intrusive.

Communications 154

Communications Data Policies Twitter 154

Prakkypedia

DECEMBER 13, 2017

In June 2015, Vegemite teamed up with Cadbury to release Vegemite chocolate. That was created by Ogilvy & Mather, a New York City-based advertising, marketing and public relations agency. Whatever the true motivation or longevity, these campaigns are rarely the sole provenance of PR or marketing or advertising teams.

Transportation 71

Transportation Twitter Advertising Advertising 71

Cision

AUGUST 3, 2015

From a brand and communications standpoint there is opportunity to build a community on Snapchat, and to share content and to interact in a variety of different ways. Nauful’s insight is prescient: Snapchat won’t be the same platform for advertisers in the near future that it is today.

Mobile 120

Mobile Advertising Advertising Facebook 120

Sword and the Script

DECEMBER 15, 2020

On the racial justice front, advocates enticed listeners to adopt an anti-racist mindset by sharing individual stories—what others experience and the toll it takes on them and their communities. Forward-thinking brands and organizations can tap into the screen-cautious with community stories that support the values they espouse.

Marketing 174

Marketing Employee Content Marketing Training 174

Sword and the Script

DECEMBER 12, 2017

Creating content, social post scheduling, optimizing advertising, designing web pages, and deciding what images to use in your next campaign are just some of the things that these new AI-powered tools are there to help with. The alternative ways to scale marketing is to add headcount or spend more on advertising.

Marketing 107

Marketing Content Marketing Crisis Management Data 107

Mark My Words

DECEMBER 15, 2020

It came as Meghan and Harry signed an exclusive deal with Spotify for to ‘host and produce podcasts that build community through shared experience, narratives, and values.’ He said: ‘Having Oprah Winfrey endorse your product is the golden ticket in global advertising for any company.

Instagram 60

Instagram Brand Branding Publicity 60

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

prTini

FEBRUARY 3, 2015

Read on to find out how a quick Twitter advertising “test” drove big results (and sales!) Prior to “opening” their online store, Geben had been helping the company use Facebook, Twitter and Instagram to build a community of supporters and brand advocates. Part of our online strategy included advertising on Twitter.

Case Study 28

Case Study Study Twitter Advertising 28

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. In fact, if these numbers are accurate, the USA Today went from a print pub circ of 1,424,000 in 2013 to just 299,000 in 2015. Just give this shocking post a read.

Media Relations 60

Media Relations Media Newspapers Print 60

Solo PR Pro

FEBRUARY 26, 2015

On the fourth Wednesday in February, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). Do you do any advertising (print and online)? Do you pursue RFPs?

Print 40

Print Meeting Leadership Twitter 40

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? But our advertising and PR community in the Twin Cities is a long way off from that goal: Only 6.3 Should we care that barely 4.5

Marketing 48

Marketing Advertising Advertising Agency 48

Waxing UnLyrical

MARCH 30, 2015

6 Buzz Phrases Marketers Should Take Seriously in 2015. And because “April Fools is a great time for companies to get a bit playful with their advertising,” says Chris Quigley as he examines some campaigns that generated buzz last year. What do you do to get your community buzzing? Why: Because The Day is coming up!

Viral 40

Viral Marketing Web Big Data 40

Doctor Spin

APRIL 17, 2023

Offer pro bono services to a non-profit organisation in your community. Host a community cleanup event or volunteer day with employees and customers. David should leverage the surprise element and not advertise his advantage beforehand. Host a customer appreciation event with personalised gifts and special deals. Tindell, K.

Strategy 52

Strategy Customer Service Airlines Hotels 52