Deirdre Breakenridge

NOVEMBER 3, 2016

Joining us as our special guests and leading the discussion will be the founders of Stockton University’s PRSSA Chapter: Stacy Hanas , Communications Coordinator at Seven Degrees Communications; and Siera Smith , Director of Marketing at WebMax, LLC. About Siera Smith: Siera Smith, Director of Marketing at WebMax, LLC.

Trade Shows 150

Trade Shows Community Social Media Resources 150

ZudePR

MAY 22, 2015

But it’s only been since I set up my own PR firm in April 2014 that I’ve come to really value having people like Jane around. I had a great time at Weber Shandwick, latterly heading the firm’s Glasgow office between 2009 and 2014. Get The Latest Digital Marketing Developments By Email. Giving something back.

eBook 113

eBook Crisis Management Small Business Training 113

ZudePR

JANUARY 21, 2016

You’re an SME struggling with web marketing. You want to learn more about digital marketing and SEO. As all small businesses know, you need to spend your time wisely. So, back in early 2014, I plunged headlong into content curation. Digital Marketing. You’re a public relations practitioner.

Digg 104

Digg SEO System Reddit 104

Rock the Status Quo

AUGUST 1, 2014

I’m not convinced it is related so much to PR pros, though, as it is the fact that so many MARKETING generalists (and entrepreneurs) are taking on PR with little or no PR-specific training. THE PITCH On Jul 24, 2014, at 8:42 AM, John Larkin (kudos, John!) We also run a popular eCommerce marketing blog.

Pitching 173

Pitching Guidelines Facebook Advertising 173

Shift Communications

APRIL 27, 2015

The blue line indicates their growth rate, which ticked upwards a small amount from Q4 2014. Continuing to show growth when you already have the market leadership and saturation is impressive. For marketers with a strong international presence, this is good news. When you think about it, that’s an astonishing feat.

Mobile 60

Mobile Facebook YouTube Video 60

Waxing UnLyrical

NOVEMBER 17, 2014

Smart small business owners are constantly learning and sharing tips and tricks of the trade, not just to stay ahead of the pack, but to keep their own skills sharp. This week’s roundup features seven posts from around the web that focus on business best practices. 10 Must Read Content Marketing Posts for 2015.

Analytics 80

Analytics Google Content Marketing Small Business 80

Solo PR Pro

JUNE 6, 2017

Our roles may also involve working across more internal groups, with 58% of companies indicating that they have a dedicated mobile marketing team ( Salesforce ). However, while social advertising is growing, marketers struggle with measurement, resources and demonstrating value to the business. Not all video is created equal.

Trends 49

Trends Mobile Video B2C 49

Solo PR Pro

JUNE 30, 2015

Upgrade Your Digital PR Campaigns With Facebook Ads: Secret Strategies for Success – Jennifer Spivak, Digital Marketing Entrepreneur. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. Instagram for PR Success – Heather Whaling, President, Geben Communication.

Hotels 40

Hotels Conference Analytics Sports 40

Norton's Notes

MARCH 4, 2016

I received an email this morning from The Competition and Markets Authority( CMA ), that prickled my interest, it was about an SEO company that has been forced to cease writing fake online reviews for small businesses and remove those already posted.

Writing 28

Writing SEO Small Business Engineering 28

Sword and the Script

AUGUST 13, 2019

1) February 18, 2014: Enter GTCR . Sources: Business Wire , PRWeek , RMP Analysis , Chicago Tribune , Mergr.com ). 2) April 7, 2014: Vocus. Sources: GlobeNewsWire , Business Wire , TechCrunch , Adweek , PRWeb ). 2a) June 2, 2014: Vocus + Cision. 2b) September 8, 2014: Outmarket. 4) October 22, 2014: Gorkana.

Technology 12

Technology Software Company Marketing 12

Doctor Spin

APRIL 17, 2023

Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. Collaborate with other small businesses in your area to cross-promote each other’s products or services. Host a charity auction with unique items or experiences related to your business.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Communications Conversations

FEBRUARY 3, 2015

At least not until last year when I asked her to join the marketing/membership MIMA committee (more on that below!). That, and the amount of autonomy over my work, are things that make academia (or small business) a fun space to work in. What was it about digital marketing that drew you in? What do you enjoy most?

Interviews 60

Interviews Corporate Meeting Customer Service 60

ZudePR

JULY 20, 2016

In 2014, a whopping 581,000 businesses started up in the UK. According to Bloomberg , a staggering 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. In some small businesses, the owner also produces the product or service, markets it and delivers it to clients.”. Immediately.

Digital PR 60

Digital PR SEO Small Business Blogging 60

PR 20/20

NOVEMBER 29, 2022

E ditor's note: This post was originally published in 2014 and has been updated to be more current and comprehensive. The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. Evaluate (Steps 1 – 2).

Marketing 52

Marketing Analytics eBook System 52

Mindful Marketing

JUNE 14, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Eric, a friend of mine who happens to be a CPA, realized he was running low on string for his grass trimmer, so he went shopping where he’d purchased the product before—Amazon. In the time period from 2014 to 2017, that average fell to 3.7

Retail 55

Retail Consumer Software Web 55

ZudePR

DECEMBER 30, 2016

Quite simply the best marketing book I’ve ever read (and I’ve read a few). All 160 episodes since July 2014. The fact he’s built two $50M businesses, has investments in 150 companies, or that he has his own catchphrases. Someone afraid of starting a business. She’s a marketing expert.

Writing 84

Writing Google Meeting Airlines 84

MaccaPR

JUNE 27, 2018

From Airbnb’s " We Accept " diversity drive to Patagonia’s " The President Stole Your Land " campaign against the Trump Administration’s order reducing the size of two national monuments, there’s no de nying t hat our political climate has galvanized marketers to speak up on the socio-political issues that engage consumers today.

Brand 70

Brand Branding Marketing Retail 70

Rock the Status Quo

NOVEMBER 3, 2014

It doesn’t excuse poor pitching, but sometimes I wonder if they are lumping in all of the entrepreneurs, small business owners and jack-of-all-trades marketing professionals right in with the PR specialists? Date: October 30, 2014 at 4:38:53 AM CDT Subject: Info graphics submission on your site Hi, How are things?

Pitching 167

Pitching Infographics Small Business Media Relations 167

Stuart Bruce

FEBRUARY 11, 2015

According to the PRWeek Top 150 PR Consultancies list 2014 there are just three consultancies with more than 250 employees – Edelman, Weber Shandwick and Instinctif Partners. Currently, only five companies across the whole country do this on a voluntarily basis, one of which is Pricewaterhouse Coppers.

Government 60

Government Training Ethics Employee 60

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 167

Marketing Employee Content Marketing Training 167

Sword and the Script

NOVEMBER 17, 2015

We’ve gone full circle,” according to Doug Baker writing for the UK-based Marketing. At the time, the move was roundly condemned by critics, including me , who saw it as a form of extortion, a hit to small businesses and organizations with shallow pockets. by Frank Strong. The LinkedIn Strategy. The LinkedIn Strategy.

Twitter 60

Twitter Advertising Advertising LinkedIn 60

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

For a startup or small business, a sudden wave of negative coverage can be fatal. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. But when it comes to most types of reputation crises, they are decidedly unwelcome.

Reputation 130

Reputation Viral Employee Customer Service 130