Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. Grace Platon , Communications Strategist, Communicate Grace , LLC . Reputation management is crucial. “Public relations is HOT right now.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

JULY 6, 2016

billion in 2014. Thought leadership isn’t just for B2B brands. But today so-called “thought leadership” is also relevant to consumer product companies. But today so-called “thought leadership” is also relevant to consumer product companies. billion, up from $13.5 PR is about “influence.”

SEO 204

SEO Analytics Measurement B2B 204

Stephen Waddington

MAY 8, 2018

The latest edition of #FuturePRoof published today explores the role of communication in the NHS. Arguably everyone in the NHS, from porter to surgeon, and midwife to Trust chairman, works in communications. 2 Technology versus community care The public is wedded to the notion of doctors’ surgeries and hospitals on every street corner.

Communications 63

Communications Healthcare Print Community 63

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124

PRSay

MAY 16, 2016

Communications professionals must make critical decisions under enormous pressure and in compressed time frames. The reputations of the brands and organizations that we represent can be strengthened or tarnished in an instant. PRSA and the communications profession, itself, have reached an inflection point.

Travel 104

Travel Leadership Reputation Industry 104

Cision

JUNE 15, 2017

Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. It’s an exhilarating time for both the PR industry and Hispanic communications, as both areas continue to add significant value and return on overall marketing initiatives.

Automotive 245

Automotive Resources Strategy Consumer 245

Critical Mention

JUNE 13, 2018

Strong leadership and a carefully-crafted crisis communications strategy can help a company recover its image and earn back its audience’s trust. These examples will provide your team with strategies on how to communicate effectively and reboot your reputation in the public eye. Wells Fargo.

Company 87

Company Banking Crisis Facebook 87

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

And a strong reputation usually engages consumers over time. A PR program that focuses on thought leadership and executive visibility is often a very effective way to align an individual – and a brand – with a specific type of expertise. One tactic that supports that positioning is a thought leadership event.

Education 120

Education Leadership Viral Consumer 120

Critical Mention

JUNE 12, 2018

These epic World Cup fails show us what NOT to do when it comes to best PR practices and how to use crisis communication strategies to quickly recover. We’ve put together some of the most notorious examples of World Cup PR disasters below and takeaways for PR pros on how crisis communications strategies can save the day.

Crisis Communications 69

Crisis Communications Crisis Construction Leadership 69

Wadds Inc.

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. billion to the UK economy (Public Relations and Communications Association, 2021). billion in 2016 (Public Relations and Communications Association, 2016). Communication Capabilities.

Publicity 73

Publicity Ethics Training Education 73

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

Cision

MARCH 29, 2016

If you can conclude anything from the passage above it’s the quality of problems for communication professionals has changed in the last 40 years. Our limits today are of attention rather than of resource, and press releases are one of many different communication channels that you have to deal with. Brutal Honesty.

Retail 120

Retail Pitching Print Writing 120

Presspage

MAY 6, 2017

The 2014 Wildfire. Most communicators expect to have to deal with a crisis situation at some point in their career. The statements have been vetted and approved by the university leadership and would only need slight updates if they were ever needed.”

Crisis 92

Crisis Crisis Management Crisis Communications Training 92

Polaris

DECEMBER 14, 2014

Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. Most useful offline reference resource: Spin Sucks: Communication and Reputation Management in the Digital Age , by Gini Dietrich, and Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content , by Ann Handley. 2 Kathi Kruse.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). How can law firms use social media to attract more clients and further their public reputations? And, up until now, the outlet for thought leadership has been traditional media, i.e., print, radio and television.

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). How can law firms use social media to attract more clients and further their public reputations? And, up until now, the outlet for thought leadership has been traditional media, i.e., print, radio and television.

Social Media 60

Social Media Media Television Radio 60

Stephen Waddington

AUGUST 29, 2019

I valued Mandy’s counsel on CIPR Governance issues and engagement with public sector communications communities during my time as President in 2014. As an MBA holder she’s among a group of practitioners that have been driving communications at board level for more than two decades. How do we overcome this challenge?

Meeting 96

Meeting Training Ethics Government 96

Communications Conversations

MAY 30, 2018

Former role: Vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). Communication with my husband. What was your last PR job?

Apparel 106

Apparel Public Affairs Training Corporate 106

Doctor Spin

APRIL 17, 2023

Drawing on real-world examples, Baer demonstrates how businesses that adopt a customer-centric approach to handling complaints can enhance their reputation , improve customer loyalty, and ultimately drive long-term success. Please support my blog by sharing it with other PR- and communication professionals. Business Plus. Tindell, K.

Strategy 52

Strategy Customer Service Airlines Hotels 52

wiredPRworks

OCTOBER 9, 2015

At IMEX America 2014 , I presented on Panoramic PR. Meet the Expert on Meetings, Destinations and Events Marketing and Communication. Track: Marketing and Communication. 2 Discover how to leverage PR (Personality and Reputation) to minimize an identity crisis, maximize registration and optimize participation.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR Conversations

DECEMBER 19, 2014

One of the most enjoyable hybrid academic-practitioner experiences I have had this year has been as course leader of the PR Academy Digital Communications Certificate course. Increasingly I note how communications practitioners are connected on a constant basis through their mobile devices.

Social Media 90

Social Media Trends Communications Crisis Management 90

PRSay

OCTOBER 21, 2022

As communicators know, our messages don’t always land the first time. But while a speechwriter can’t take back her words if the audience doesn’t respond as hoped, PR professionals can usually adjust their communications strategies as needed. From 2006–2014, Taylor Swift released albums on a consistent two-year cycle.

Strategy 156

Strategy How To Video Reputation 156

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . You work in public relations, SEO, content marketing or social media marketing.

Communications 81

Communications How To Blogging Content Marketing 81

Communications Conversations

JUNE 25, 2015

Not a single post on any of them since July 18, 2014 on Facebook. Obviously, I don’t know the answer since I don’t work for Sharpie and they are not an ACH Communications client (yet! :). So, let’s pontificate about why Sharpie would have shut down social communities totaling almost 4 million fans. From $30.98

Social Media 60

Social Media Case Study Media Study 60

Sword and the Script

DECEMBER 26, 2017

5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. Thought Leadership Influences Sales ). 11) Corporate reputation suffers with bad experiences. “82% 12) Emotion in crisis communications works.

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Sword and the Script

OCTOBER 8, 2019

Leads to a reputation for thought leadership. When you run content marketing like a professional publication and program – and not a campaign – it becomes a natural point of integrated marketing that supports not just external communications, but also internal communications, sales enablement and market education.

Content Marketing 82

Content Marketing Marketing Comparison Measurement 82

Melissa Agnes

MAY 14, 2015

In November of 2014 I was honored with the invitation to speak at a TEDx event, which was to be hosted by the City of LA’s Emergency Management Department in March 2015. Standing on the reputable TEDx stage, people expect a certain caliber of message to be shared with them. So back to the drawing board I went! Thank you’s.

How To 185

How To Crisis Management Crisis Exercises 185

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

One of the better studies is from 2016, with data collected in 2014 – quite a long time in digital media years. Studies by Weber Shandwick find that executives who engage on social platforms are seen as good communicators and often well-regarded as business leaders. It’s a tall order. How CEOs should engage.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

ZudePR

JUNE 6, 2016

Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. Just Who Are These Highly Productive World-Class Communicators? I'm writing a blog post on how the best communicators "go deep" and get stuff done. Expert communicators (like you) who I know have prodigious outputs.

Writing 114

Writing Social Media SEO Blogging 114

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Its leadership knows that their loyal customers are vehemently opposed to Trump on climate issues. Wendy’s reputation for social attitude has earned plaudits, but the brand has done more than just show personality. appeared first on Crenshaw Communications. Back it up.

Social Media 136

Social Media Brand Branding Airlines 136

Waxing UnLyrical

JULY 17, 2015

Yet, despite our increased awareness, the Society for Human Resource Management (SHRM) reported as recently as April 2014 that many companies still lack diversity training, budgets and metrics. A strong example of this can be seen on PRWeek ’s 2014 Agency Business Report. At least not in 2014; and 2014 wasn’t light years away.

Agency 40

Agency Report Training Leadership 40

PR Conversations

SEPTEMBER 18, 2014

This is according to a Report of the Generally Accepted Practices (GAP) VIII Survey (Canadian) presented to CPRS members and other practitioners in early September 2014, by lead researcher Amy Thurlow, PhD, APR , associate professor at Mount Saint Vincent University. Such data may be available through related PR/communication associations.

Study 99

Study Measurement Survey Education 99

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. 2) Microtargeting augmented by social surround sound. 8) Creativity over productivity.

Social Media 93

Social Media Marketing Media Creativity 93

Sword and the Script

DECEMBER 15, 2020

PR and communications predictions. Trust and relatability really come to the forefront for me when thing about marketing and communications in 2021. This creates renewed opportunities for marketers who communicate via podcasts. PR and communications predictions. Justin Goldstein | Press Record Communications.

Marketing 169

Marketing Employee Content Marketing Training 169