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Weekly Roundup of Awesome Links: Week of August 25, 2014

Melissa Agnes

It’s an important discussion and one that we hope you will have internally after listening to this podcast. A very interesting survey, by @pewresearch , that was done to examine whether or not monitoring social media – and social media activity – gives us a true insight into sentiment analysis. Listen here!

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The Data Behind Disney’s Success – A Q&A with Jessica Bundy

NewsWhip

At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them. In early 2014, Disney Parks decided to bring some of their analysis work in-house. Can you talk about the role technology has played throughout that journey?

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CMO spending on paid media soars at the expense of talent, tech and agencies

Sword and the Script

There’s headcount pressure so they can’t hire internally. Quinten Beek @MediaMonks #thingsyouhearinagencies #GeekOut pic.twitter.com/gGXUl743tY — D&AD (@dandad) February 20, 2014 AI as the saving grace? They don’t have the budget to hire outside help or additional tech tools. Client brief vs client budget.

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Would you Run Your Internal Data Through this Media Monitoring AI? PR Tech Sum: Talkwalker, TVEyes, Meltwater, SocialChorus, Cision, Signal AI and Burrelles

Sword and the Script

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

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Using Twitter to monitor and measure public health and wellbeing

Stephen Waddington

The third-party tool market goes a stage further and enables more sophisticated analysis and data manipulation. The paper, written by an international multi-disciplinary group, examined a variety of techniques. It also explored the use of machine learning to analyse content using keywords, linguistic analysis and pattern matching.

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Public Relations Objectives

Doctor Spin

Improve internal communications. Gather actionable insights from data analysis and focus groups. Learn more: Lobbying Internal Communications (IC) “Strengthening internal communication through various methods, including face-to-face communication, can improve employee engagement and build trust between management and employees.”

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Disputes across the horizon: arbitration in Qatar

Practical Law Construction

This post is the second part of a series covering issues that frequently arise in international arbitration, each with a specific regional focus. It has streamlined and provided clarity to enforcement procedures surrounding arbitral awards, and has brought it into line with international standards.