Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Kantar Media, itself owned by WPP, acquired Precise in 2014. Thank you to all the contributors.

Tools 135

Tools Software Enterprise Measurement 135

Solo PR Pro

NOVEMBER 18, 2014

The wait is over – we’re excited to announce Solo PR Pro’s main event activity for 2015! The FPRA Conference, being held August 9-12, 2015, in Orlando is not-to-be-missed – make your plans now to join us! Many in the Solo PR Pro community have spoken at and/or attended this event, and give it rave reviews. PR Updates'

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Conference Community Communications Publicity 73

Stuart Bruce

DECEMBER 29, 2014

As 2014 draws to a close it’s time for my alternative New Year’s Honours to say thank you to some of the people who’ve helped me, inspired me or contributed massively to the things I care about most.

Ethics 96

Ethics Local Blogging Internal 96

Shift Communications

JANUARY 5, 2015

The challenge in 2015 will be for you to build relationships first through effective engagement so that when you have something worth sharing, your preferred audiences will be receptive to you. One key concept for the coming year will be understanding communities of influence versus single, individual influencers. Behind the Scenes.

Marketing 60

Marketing SEO Advertising Advertising 60

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Observations on a company of communal stakeholders. Observations on a company of communal stakeholders.

Community 40

Community Print Twitter Creativity 40

Deirdre Breakenridge

DECEMBER 5, 2014

From the popular community tweet chats to the breaking news and trending hashtag topics, these aggregated conversations certainly have captured our attention. So, I started to plan it out and began working on it in October and by January 1 st of 2014, I launched it to the public. And for 2015, I have big plans for www.HashAtIt.com.

Engineering 413

Engineering Pinterest Social Media Radio 413

Shift Communications

DECEMBER 24, 2014

As CEO, I’d like to first thank you for being part of the SHIFT community in 2014. In 2014, we amped up our firm’s internal culture and training initiatives so that every team member is happier, healthier and more focused on your needs. As we enter 2015, I can’t wait to see what we can do together.

Communications 138

Communications Training Mobile Employee 138

Solo PR Pro

JANUARY 6, 2015

or you’re looking to reach new levels of success in the year ahead, checkout the most popular Solo PR Pro posts of 2014 below (and sign up for our newsletter today to help keep your business resolutions in 2015): 1. This post answers some of the frequently asked questions from our community. Get It In Writing!

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eBook Creativity Twitter Tools 40

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

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Publicity Public Affairs Journalism Corporate 52

Solo PR Pro

OCTOBER 6, 2015

To study these questions and more, Solo PR Pro conducted a survey in August/September 2015 and partnered with Dr. Timothy Brezina to conduct advanced statistical analysis of the data (notes on methodology follow this report). The majority of respondents see income trending upward (year-to-year, 2013 to 2015).

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Survey Report Local Data 40

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. 2015: 6 Pragmatic Content Marketing Predictions for 2015. 2014: Focusing on a Few 2014 Content Marketing Predictions. Image credit: Pixabay.

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Marketing Content Marketing Social Media Employee 215

Sword and the Script

JULY 28, 2020

In late 2015, I made the case that Walmart should have made a bid to acquire Yahoo. Salesforce did a study in 2014 that found the average B2B marketing organization spends $150 to acquire a single email address ( PDF ). Verizon closed its acquisition of Yahoo for $4.48 billion in 2017 and today it boasts “nearly 900 million users.”

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Content Marketing Marketing B2B Advertising 110

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

Shift Communications

MARCH 27, 2015

In addition to discussing the highlights of the 2015 MassTLC State of Technology Report , there were a variety of panels covering everything from the state of women in technology to how innovative Massachusetts cities are creating an environment for entrepreneurship to flourish. Now, let’s take a look at what happened from 2010-2014.

Technology 60

Technology Local Transportation Leadership 60

Cision

OCTOBER 14, 2015

Cracked , a pop culture-focused humor site, started adding occasional serious topics, such as war refugees from Syria, home foreclosures and sexual assault to its coverage in 2014 and increased the number in 2015. Many of these sites have active communities of commenters, creating another opportunity to engage.

Journalism 120

Journalism Trends Local Print 120

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. In early 2014, a private equity firm announced plans to acquire Cision for $120 million, which at the time was publicly traded on the Swedish Stock Exchange. billion, or $10 a share.

Software 176

Software SEO Company Tools 176

Melissa Agnes

MARCH 28, 2016

A recent example of this was the Ebola crisis of 2014. Then, in the summer of 2014, it was announced that two American missionary doctors, who had contracted the viral disease, would be brought back to the US to be cared for at Emory University Hospital. Posted by Keith Evans on Monday, November 2, 2015. This is human nature.

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Crisis Management Crisis Viral Community 100

Solo PR Pro

OCTOBER 15, 2015

On the second Wednesday in October, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). Survey showed majority see income trending upward (2013 vs. 2014 vs. 2015).

Trends 40

Trends Survey Local Leadership 40

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

Nielsen’s 2015 Trust in Advertising report shows that people trust earned media (as in editorial articles and posts) and owned content more than any other formats. Brand influence is born in a community. But the sheer amount of stuff available has made credibility more important than ever…and maybe more elusive.

Education 120

Education Leadership Viral Consumer 120

Critical Mention

JANUARY 3, 2019

In 2014, as I started to share my experiences on LinkedIn, Twitter, and my on Blog, I was recruited to speak at anti-bribery and compliance conferences. That honor and experience dramatically increased my exposure to the anti-bribery and compliance community. So, back in 2014, I set up social media channels across the board.

Interviews 105

Interviews Ethics Government Internal 105

Waxing UnLyrical

DECEMBER 1, 2014

It’s Lightbox Collaborative’s 2015 editorial calendar. Now might be the perfect time for you to take The Digital PR Strategist’s Toolkit and get a head start on your strategic communications planning for 2015. Before we get to 2015, we still have to see 2014 out. Based in the Washington, D.C.,

Resources 69

Resources Nonprofit Measurement Creativity 69

Waxing UnLyrical

NOVEMBER 17, 2014

10 Must Read Content Marketing Posts for 2015. Why: Content marketing has remained a hot topic during 2014. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Why: What lessons from your past do you apply to your career? Based in the Washington, D.C.,

Analytics 80

Analytics Google Content Marketing Small Business 80

wiredPRworks

OCTOBER 9, 2015

At IMEX America 2014 , I presented on Panoramic PR. Monday October 12th, 2015. Grow your business by integrating LinkedIn into sales, customer service, marketing, or PR efforts for immediate and long-term impact throughout your company and its community. Tuesday October 13th, 2015. Tuesday October 13th, 2015.

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LinkedIn Trends Marketing Meeting 49

Sword and the Script

DECEMBER 15, 2020

On the racial justice front, advocates enticed listeners to adopt an anti-racist mindset by sharing individual stories—what others experience and the toll it takes on them and their communities. Forward-thinking brands and organizations can tap into the screen-cautious with community stories that support the values they espouse.

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Marketing Employee Content Marketing Training 174

Sword and the Script

DECEMBER 12, 2017

This prediction was first shared with Business 2 Community: The Future of Content Marketing: 40 Experts Share Their 2018 Predictions via Erica Abbott. December 2015: One Bold Content Marketing Prediction for 2016. December 2014: 6 Pragmatic Content Marketing Predictions for 2015. 20) A new focus on marketing efficiency.

Marketing 107

Marketing Content Marketing Crisis Management Data 107

Solo PR Pro

DECEMBER 11, 2014

On the second Wednesday in December, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). What are your own business goals for 2015? Chat Highlights.

Leadership 45

Leadership Twitter Meeting Groups 45

Communications Conversations

JULY 23, 2019

We all know we have a strong agency community here in Minneapolis/St. She’s also been a champion for her community – getting involved in multiple Digi-Key Cares community outreach initiatives. has been lucky to have Laura Jolie as an agency assistant in 2014 to support our cross-functioning teams. “Nerland Co.

Transportation 122

Transportation Social Media Corporate Agency 122

Reputation Us

OCTOBER 18, 2016

While credit union merger counts have slowed since the 277 consolidations completed in 2012 – totaling 254 in 2013, 257 in 2014 and 235 in 2015 – 2016 brought an uptick in numbers. Externally to the credit union industry, communities being served, media and social media outlets. Externally to respective members.

Reputation 60

Reputation Communications Financial Internal 60

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S. Google quietly filed a patent in 2014 that many in the search business feel presages an actual formula for tracking implied links. But PR itself is gaining influence, and rapidly. The takeaway for PRs? Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Waxing UnLyrical

JANUARY 12, 2015

Why: How does one start from scratch after building a successful blog and community? Learn how to repurpose content that performed well in 2014 in this absolutely excellent post for Top Rank Marketing from James Anderson. Finding the Time in 2015 to Achieve All of Your Goals. Image: mario via Flickr, CC 2.0.

Customer Service 40

Customer Service Web Community LinkedIn 40

MaccaPR

JUNE 27, 2018

On the other hand, your brand could end up appearing two-faced, warns author, TV host and small business expert Carol Roth (pictured left), writing in Entrepreneur about the 2015 religious freedom act in the state of Indiana. “On

Brand 70

Brand Branding Marketing Retail 70

MaccaPR

APRIL 2, 2015

It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host. March 27, 2015. March 27, 2015. March 27, 2015. 7 Social Media Trends in 2014 Live from Social Media Marketing World (March 27, 2014). End of story."

Social Media 48

Social Media Pinterest Marketing Media 48

Waxing UnLyrical

MARCH 30, 2015

6 Buzz Phrases Marketers Should Take Seriously in 2015. Most viral April Fools videos of 2014. What do you do to get your community buzzing? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. , dust it off along with the rest of your spring cleaning.

Viral 40

Viral Marketing Web Big Data 40

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). In addition, iQ Media is merging with Teletrax, which a company 4C acquired in 2015. Surveys of the PR community or reporters ( see these ). For now, I’m thinking of putting together a summary (sum) like this once a month.

Industry 91

Industry Media Technology Employee 91

Solo PR Pro

DECEMBER 2, 2014

Remind your friends who’ve been fence-sitting that if they join now, they can deduct the expense on their 2014 taxes. We all want to start 2015 off on the right foot armed with the information, templates and special discounts that will make next year the best yet. Your contacts will thank you for sharing your secret weapon!

Education 65

Education Social Media LinkedIn Resources 65

Sword and the Script

DECEMBER 10, 2019

16) Social media fragments into niche communities. It will continue to split and fragment and silo itself into like-minded communities with incrementally less access for marketers.”. 21, 2019, the New York Times published a story, “With Local News in Retreat, The Community Fabric Frays.”

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Waxing UnLyrical

MARCH 9, 2015

Why: In this classic case study from the WUL vault, I share how smart blogger outreach for Oxfam America’s International Women’s Day 2012 campaign saw its advocacy community grow by almost 300%. International Women’s Day 2015: Burqa-Clad Afghan Men Parade Kabul Streets, Push for Women’s Rights.

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Internal International Case Study Web 40