Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. But, a number of stats and reports lately (not to mention consumer behavior trends in general) have got me thinking: We may be well past the tipping point.

Media Relations 60

Media Relations Media Newspapers Print 60

Cision

MAY 2, 2016

adults use mobile to consume news. Of course this is disproportionate younger adults, which means that mobile content consumption is increasing as well. What this media consumption shift caused is a shift in how publishers view content marketing. should be able to influence how you consume media on them.

Mobile 120

Mobile LinkedIn Facebook Google 120

PR 20/20

MAY 22, 2018

Editor's note: This post was originally published in 2013 and has been updated to be more current and comprehensive. That world may be fictional, but doublethink is real—and it’s destroying your content creation efforts. We consume more. Ravenous crowds want more content. Freedom is slavery. Ignorance is strength.”.

Content Marketing 79

Content Marketing Writing Tools eBook 79

Cision

SEPTEMBER 10, 2015

Search engine optimization for content will become even more integral to media relations and PR and will emphasize metadata and schemas as much as the text and images. Want to make standout content? Click here for our free content marketing white paper! . As of 2013, 3 percent of the U.S.

Trends 120

Trends Mobile Web System 120

Prohibition

APRIL 17, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. Attending press launches.

Agency 48

Agency Crisis Management Fashion Social Media 48

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Before we called it content marketing, we called it marketing communications.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue. Content production.

Marketing 52

Marketing Storytelling Technology Community 52

MaccaPR

APRIL 2, 2015

Your brands'' consumers are no different. What''s the use of putting content out, when no one is engaging with it! As Facebook marketing thought leader Mari Smith covered in her "How To Use Facebook To Increase Sales" presentation, consumers who use Google are in search mode, while consumers who use Facebook are in socialize mode.

Social Media 48

Social Media Pinterest Marketing Media 48

Waxing UnLyrical

MAY 27, 2015

Thought leadership is content marketing that taps into the talent, experience and passion within your business to consistently answer the monumental questions on the minds of your target audience, on specific subject matter. Whole Foods has positioned itself as a leader; it’s not just the corner market and a place to buy food.

Leadership 40

Leadership Twitter Small Business Storytelling 40

PR 20/20

OCTOBER 12, 2017

Robert Rose and I just launched our combined sixth book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit , at Content Marketing World this September. Combined, this book, Killing Marketing , is our sixth such effort. .” – mostly credited to Mark Twain.

Marketing 53

Marketing Enterprise Print Film 53

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s 16: Ted Seward.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Shift Communications

DECEMBER 22, 2014

The Role of PR in the Coming Content Marketing Collapse. As the New Year came and went, content marketing strategies were ramped up by businesses and brands all over the place. Amidst this barrage of content, Mark Schaefer published a blog on Content Shock. Have you tried it out yet?

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Sword and the Script

JUNE 26, 2018

I’ve concluded the litmus test for this show is finding interviewees with a good idea about a trendy topic in marketing. She also has the occasional author too: Embrace Revenue Responsibility With ‘Full Funnel Marketing’: Author Matt Heinz. What Does It Take to Implement Content Marketing Effectively in B2B?

Marketing 85

Marketing B2B Interviews Content Marketing 85

Critical Mention

MAY 22, 2019

As consumers, we’re switching to hands-free searches. Voice-shopping is expected to be a $40 billion consumer channel by 2022. Hummingbird released in 2013 and significantly changed the search landscape. What we are learning is that we need to handle voice search differently than text.

SEO 67

SEO How To Google Local 67

The Proactive Report

AUGUST 5, 2016

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. Trend to Watch: Sharing News on Social.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Contently - Strategy

FEBRUARY 1, 2019

They’re the generation most fluent in online communications, they don’t see a big difference between network TV and streaming or social content, and they don’t find ads as obtrusive as the rest of us old people. On the other hand, this opens opportunities for ethical, useful content marketing in the next few decades.

YouTube 111

YouTube Instagram Ethics Film 111

prTini

SEPTEMBER 24, 2014

Trying new tools for the short free trail week is more often than not confusing and time-consuming. Started in 2013, BuzzSumo is an up-and-coming tool I’ve kept my eye on since the beginning. Their easy to use interface is brilliantly engineered to make content analysis and promotion a science. BuzzSumo Pro.

Tools 72

Tools Viral Engineering Comparison 72

Sword and the Script

AUGUST 5, 2014

Eight-five percent of marketers said the pressure to demonstrate business value had increased this year over the previous year. Such reporting is expected on a monthly basis as respondents, “reported marketing metrics to their CEO and leadership teams at least monthly, up from 55% in 2013.”. PR Measurement Isn’t Quite the Same.

Measurement 118

Measurement Analytics Tools SEO 118

Buzzstream

JANUARY 17, 2018

I read ebooks, and the majority of online consumers enjoy them as well. peaked in 2013, at 242 million units sold. That being that case, it makes sense to give your popular posts a new life — since they have been consumed and enjoyed by your audience. Neil Patel is one of the biggest content marketers online today.

eBook 108

eBook Infographics Pinterest How To 108

Journalistics

MARCH 2, 2013

Three months from now, the class of 2013 will walk across the stage to collect their diplomas and immediately have a panic attack when they realize it’s time to look for that first job out of college. If you know how to use image editing software, this is an incredibly relevant skill for public relations and content marketing today.

Pinterest 52

Pinterest Writing Interviews Social Media 52

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Derek is a copywriter and content marketer. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

ISEBOX

MARCH 3, 2016

The C&C Philosophy: Tom Martin spearheaded the notion of cornerstones and cobblestones at the inaugural Solo PR Conference in 2013. The theory goes that cornerstones are your foundational content pieces – a multimedia press release, whitepaper, ebook and the like. But they weren’t done there.

eBook 70

eBook Viral Conference Content Marketing 70

Sword and the Script

DECEMBER 12, 2017

Today’s buyers (whether an organization or consumer) are more informed and choosy about who they decide to do business. 6) Finding a content marketing niche. Continued drive toward niche content and blogs, such as cybersecurity for the hospitality industry, or regulatory law for marijuana growers.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Almost 80 percent of marketers with a company blog reported inbound ROI.

How To 60

How To Software System Employee 60

MaccaPR

JULY 23, 2014

Develop visuals that are relevant to current events and consumer taste. Consumers love short and punchy. 9 Amazing Things Marketers Can Do With LinkedIn from Maccabee Public Relations. According to a PwR 2013 study , 81 percent of journalists are more likely to cover news that includes an image. Source: MarketWatch ).

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. Consumers trust others of similar ilk. Sticking to the three S’s will be vital in 2019 since people are consuming so much information.

Social Media 91

Social Media Marketing Media Creativity 91

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 168

Marketing Employee Content Marketing Training 168