Cision

MARCH 29, 2016

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120

Retail Pitching Print Writing 120

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. That’s the theme for this week’s Unscripted Marketing Links [UML]. Funding is a form of validation and acquisitions signal a strategy – those things impact the market. Be smart about it.

Study 144

Study Media Relations Media Measurement 144

Cision

APRIL 4, 2016

One of the most prolific researchers on the topic of virality and content perpetuation is Wharton Marketing Professor Jonah Berger , author of “Contagious: How Things Catch On.” Journal Of Marketing Research (JMR) , 49 (2), 192-205. To share or not to share: the role of content and emotion in viral marketing.

Viral 120

Viral Journalism Advertising Advertising 120

PR Conversations

JANUARY 20, 2015

As media scandals go, it was a big one for Canada: The revelation that for the past two years one of the nation’s better-known TV news anchors was a part owner of a small public relations firm. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

As media scandals go, it was a big one for Canada: The revelation that for the past two years one of the nation’s better-known TV news anchors was a part owner of a small public relations firm. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock.

Journalism 40

Journalism Reputation Ethics Corporate 40

Communications Conversations

SEPTEMBER 8, 2016

I’ve always been somewhat of a skeptic when it comes to Coca-Cola’s brand journalism initiative: Coke Journey, which launched back in 2012. I get the brand journalism thing when you’re a company that’s built on thought leadership–GE and GE Reports comes to mind. The big reason for my skepticism?

Content Marketing 60

Content Marketing Case Study Journalism Marketing 60

Bianchi Biz Blog

OCTOBER 24, 2022

I covered Hurricane Sandy in Connecticut in 2012. That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. How long have you been in journalism and how did you get started? Describe the craziest or most fun story you have written.

Meeting 60

Meeting Automotive Transportation Media 60

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007. By Seedepth.

Interviews 50

Interviews Marketing Financial Insurance 50

Bianchi Biz Blog

NOVEMBER 16, 2020

My other areas of focus are marketing and diversity-related issues, mainly around the development of the minority dealer base. How long have you been in journalism and how did you get started? I completed six internships at various outlets in Michigan and Ohio before getting hired at Automotive News in 2012, my first full-time gig.

Automotive 93

Automotive Meeting Report Media 93

Deirdre Breakenridge

JANUARY 3, 2018

I’m looking forward to a year that pushes me out of my comfort zone … not just in PR and marketing but in my business too. I gave this book two thumbs up in a review in December 2012. Every morning (no matter how busy the day ahead), I’m finding time for reading, meditating, stretching, journaling, etc. Happy New Year friends!

Crisis 0

Crisis Journalism Hotels Case Study 0

ISEBOX

APRIL 13, 2016

I want to be the thought leader at my company in better PR and Marketing. So in the spirit of helping everyone succeed, here’s what I learned in my quest to become better at PR and Marketing. Example: For the title of this article I chose “5 Ways For You to Excel in Marketing/PR Today”. Conversational Marketing.

Marketing 70

Marketing Pinterest Insurance Insurance 70

Presspage

APRIL 12, 2018

It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market. How does a digital newsroom differ from content marketing? Brand journalism is the key to a killer digital newsroom.

Company 111

Company Media Journalism Report 111

David PR Group

OCTOBER 17, 2014

More than 15 years ago, I began telling people that the Internet might kill newspapers but that it won’t end journalism. Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers.

Journalism 85

Journalism Print Newspapers Advertising 85

Sword and the Script

APRIL 13, 2019

Whether you are a CMO or not, if your work is related to marketing, then the challenges and opportunities facing the CMO are also yours. We all have a responsibility to support the CMO with the inputs from our piece of the puzzle to develop a sound marketing strategy. Your Marketing Predecessor was Probably a Hot Mess.

Study 118

Study Survey Infographics B2B 118

Sword and the Script

APRIL 10, 2018

This, of course, is no mystery to anyone that’s worked in public relations for any length of time. A sure-fire way to stir up debate – or plea for attention – in public relations is to call the press release dead. Similarly, I read the Wall Street Journal, and there are plenty of people that do not. click image to enlarge).

Engineering 72

Engineering Content Marketing Analysis B2B 72

Communications Conversations

AUGUST 31, 2018

Let’s hear from four former media people–Vineeta Sawkar (formerly of KSTP-TV), Jay Olstad (formerly of KARE-11), Lynn Melling (former anchor in the Des Moines market), and Dan DeBaun (formerly of the Minneapolis/St. Paul Business Journal). I had a non-compete clause so I couldn’t work in this market in TV.

Media 112

Media Journalism Report Video 112

MaccaPR

APRIL 27, 2015

But now it’s clear that any credible candidate must also clear one additional hurdle: prove themselves to be master of their domain – their online domain that is – or face a public relations immolation. So what can marketing and PR pros learn from this domain name debacle? During the 2012 presidential campaign, candidate Gov.

Brand 48

Brand Branding Marketing Agriculture 48

Stephen Waddington

AUGUST 27, 2018

Excellence Theory is a much debated model of public relations practice. This is the paper that I wrote for my CIPR Chartered Practitioner assessment in 2012. Four Models of Public Relation In 1984, James Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations.

Communications 60

Communications Analysis Web Handbook 60

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker.

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

SEPTEMBER 13, 2012

The discussion progressed on to a long and detailed post on Nieman Labs , which examines what the potential is for news organizations to begin to measure the impact of journalism. 21, 2012 is available (just follow that link!). It’s a complex discussion topic, but an important one. The chat recap of #measurePR on Aug.

Measurement 73

Measurement Print Analysis Journalism 73

Flatiron Communications

OCTOBER 29, 2014

The topic revolved around the future of public relations (don’t they all ?). During the luncheon, he offered his take on content marketing, social media, and the ill-conceived rise of the job title “director of communications” as a better-sounding surrogate for “director of public relations” at most corporations.

Enterprise 44

Enterprise Financial Journalism Report 44

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. It is rightly said that PR and journalism are interdependent. 94 crore (~ $15.1M) in FY 2012 to Rs.300

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Critical Mention

JANUARY 3, 2019

Over time, I ended up being quoted in the Wall Street Journal, Huffington Post, and have been on CNBC as a subject matter expert, among other media engagements. Q: What are your company’s marketing initiatives for 2019? Q: What channels do you feel are the most valuable for marketers today? Until next time! Until next time!

Interviews 105

Interviews Ethics Government Internal 105

Bianchi Biz Blog

MAY 17, 2021

My background in trucking industry publishing stems from work for several publications allied with Commercial Carrier Journal , including Owner Operator and, later on Overdrive and Truckers News. How long have you been in journalism and how did you get started? My life as a freelancer began in 2012.

Meeting 65

Meeting Automotive Engineering Media 65

Flatiron Communications

JANUARY 12, 2017

What’s more, the exploitation of new communications tools and dynamics by less-than-scrupulous actors has dire implications for the public relations industry, a profession already mired with detractors. It reads: From the Public Relations Society of America. When Journalism Fails to Deliver (May 2016).

Journalism 28

Journalism Guidelines Government Training 28

Ishmael's Corner

MAY 5, 2015

operation back in the 2011/2012 timeframe. With this in mind, we retooled our corporate identity baking the classic story arc into our logo: And we bulldozed www.Hoffman.com , creating a new public face to the outside world that showcases the our approach to storytelling — conversational language, anecdotes, visual storytelling, etc. —

Storytelling 60

Storytelling SEO Agency Leadership 60

Flatiron Communications

OCTOBER 29, 2014

The topic revolved around the future of public relations (don’t they all ?). He simply felt that a company’s behavior, versus what it communicates, will dictate the quality of its relations to its many publics. compounded the charity’s inability to provide relief by “diverting assets for public relations purposes,â€?

Enterprise 28

Enterprise Financial Journalism Report 28

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). In survey after survey about content marketing, it’s pretty consistent that 40-60% of organizations don’t have a written content strategy.

Blogging 69

Blogging Strategy How To Writing 69

Sword and the Script

AUGUST 13, 2019

And so, for reasons that are equal parts public service and personal interest, I’ve combed through countless articles and announcements, and put together a chronological listing of the M&A transactions that have transformed Cision into the publicly traded entity it is in 2019. 1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus.

Technology 12

Technology Software Company Marketing 12

Cision

JUNE 29, 2015

. “Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. What do you think of me ?”

Study 120

Study Writing Facebook Groups 120

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). In survey after survey about content marketing, it’s pretty consistent that 40-60% of organizations don’t have a written content strategy.

Blogging 40

Blogging Strategy How To Writing 40

PR Conversations

SEPTEMBER 22, 2015

stereotypes that persist about women in public relations. For the Italian women I surveyed, a career in public relations was their first choice of occupation. Interview subjects believe an ongoing exploration of the subject remains useful to them, especially in regards to: key (formal and informal) roles held by Italian women in PR.

Interviews 40

Interviews Enterprise Corporate Internal 40

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Michael blogs at B2B Marketing Insider. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Journalistics

JANUARY 27, 2016

Since graduating from college with a degree in Journalism and PR in 1997, I have been fortunate to work full-time in various public relations, marketing communications, technology marketing and digital marketing roles. Why Journalistics? . This Vision is already the result of several rounds of revision.

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

Since graduating from college with a degree in Journalism and PR in 1997, I have been fortunate to work full-time in various public relations, marketing communications, technology marketing and digital marketing roles. Why Journalistics? . This Vision is already the result of several rounds of revision.

Blogging 40

Blogging Strategy How To Writing 40