Mindful Marketing

JANUARY 15, 2016

Wondering how PR measurement has evolved over the years? Join us for the ultimate PR measurement event as our CEO, Christine Perkett , interviews the “Queen of Measurement” herself, Katie Paine at this Boston event. You’ve never seen PR measurement like this! By Seedepth. . and The Delahaye Group.

Analytics 52

Analytics Measurement Interviews Social Media 52

Onclusive

MARCH 19, 2019

The ideal candidate will have experience providing exceptional customer success and recognizes the importance of PR measurement, attribution, and insights. Experience in public relations, communications, content marketing or social media marketing is a bonus. Qualifications.

Engineering 150

Engineering Storytelling Big Data Data 150

Waxing UnLyrical

FEBRUARY 1, 2011

Here are the questions I asked Seth today (and so many other folks responded too): What is your definition of outcomes in public relations? Seth: “KPIs can refer to any part of a communication campaign: they could be PR activities, media results, or behavior. Can you define what a “KPI&# is?

Measurement 77

Measurement Publicity Web Analytics 77

Karen Freberg

SEPTEMBER 20, 2021

The one I am talking about focused on exploring the personality traits of social media influencers, which was eventually published in Public Relations Review. Back in 2011, the industry was talking about influencers – but academia? Still had a ways to go. That’s what happens in life – so embrace it!

Measurement 83

Measurement Study Conference Industry 83

NewsWhip

SEPTEMBER 11, 2020

Top Authors Leaderboard is now live in NewsWhip Spike, allowing you to go beyond measuring journalists’ output and to understand the level of public engagement each author is generating across social media. The old ways of judging public perception by the output of the media alone no longer work.

Data 120

Data Media Instagram Crisis 120

Agility PR Solutions

OCTOBER 16, 2019

You name it, Major League Baseball measures it. The same goes for social media marketers. Baseball’s use of analytics started well before the 2011 movie “Moneyball” popularized it, but MLB front offices have gone into overdrive with data in recent […]. Launch angle. Exit velocity. Wins above replacement (WAR).

Analytics 60

Analytics Data Marketing Measurement 60

Waxing UnLyrical

AUGUST 3, 2015

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Eight Great Myths Of Social Media Measurement. Communication Planning: Measurement Comes First And Last.

Measurement 40

Measurement Strategy Social Media Analytics 40

Waxing UnLyrical

JANUARY 1, 2011

While I’m not calling them my un-resolutions, here’s what I will try to do more – or less – of in 2011. In 2011, I would like to see WUL really take flight; not just from a content point of view, but continue to expand and become a landing pad for global voices of public relations and social media.

Measurement 42

Measurement Blogging Tourism Twitter 42

Waxing UnLyrical

APRIL 14, 2011

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. when I'd be speaking on measurement. So I asked my good friend and measurement guru Sean Williams to guest-moderate the chat. 55 minutes of near universal agreement that there’s too much crappy measurement out there , and.

Measurement 69

Measurement Financial Facebook Tourism 69

NewsWhip

OCTOBER 21, 2020

It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. They must rely on a hodgepodge of legacy media monitoring technologies, surveys, and direct social network access. It provides social media discussion and perception.

Crisis 158

Crisis Reddit Reputation Tools 158

Waxing UnLyrical

JANUARY 4, 2011

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

Social Media 78

Social Media Web Media Measurement 78

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat.

Measurement 60

Measurement Social Media Twitter Tourism 60

Communications Conversations

MAY 1, 2015

So, I got to thinking–I’d like to know more about Jack (I can call him Jack–we tweeted once and his strategy behind using social media. Coincidentally, over the years, I’d met Tom Buchheim , executive social media advisor at AmFam. Every tweet sent from @AmFamJack comes from Jack personally.

Social Media 60

Social Media Media Twitter Insurance 60

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Social Media 58

Social Media Customer Service Media Tourism 58

Waxing UnLyrical

DECEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? And that is what is really key in the “new&# public relations world.

Publicity 95

Publicity Facebook Twitter Measurement 95

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 89

Social Media Media Facebook Twitter 89

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. In 2011, a Twitter user jokingly tweeted to Morton’s Steakhouse asking if they could meet him at the airport with a steak when he landed. 2011, August 19).

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Public service broadcasting is failing to pick up the shortfall. Issues in practice 1.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

NOVEMBER 19, 2010

Granted, average non-celebrities would not be able to film TV episodes, but you can still maintain a presence online through social media. Acknowledge the rumors and talk with others through your social media outposts: express your thoughts on Twitter, release a video on YouTube, or publish a blog post.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

DECEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. Here are three.

Publicity 86

Publicity Creativity Measurement Twitter 86

Waxing UnLyrical

MARCH 26, 2012

Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. What’s measurable? The eCard initiative was new for 2012, so there wasn’t a benchmark, say for 2011, to set goals against. The timeframe.

Case Study 102

Case Study Internal International Study 102

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. Knowing social media.

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

JANUARY 2, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The New Year Edition January 2nd, 2011 Tweet The champagne has been popped and you might be recuperating from the New Year’s Eve festivities.

Measurement 49

Measurement Tourism Social Media Blogging 49

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

Tools 99

Tools Marketing Nonprofit Mobile 99

Waxing UnLyrical

DECEMBER 13, 2011

The #MeasurePR chat on December 6 was a free-wheeling smorgasbord of terrific measurement topics, from what the community thinks will be hot measurement trends next year to which free tools we love the most. I agree – one size does not fit all when designing a measurement program. Alexa and SeoMoz also were mentioned.

Community 67

Community Measurement Analytics Trends 67

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? We both like smart measurement. shouldn’t they always have been?

Measurement 102

Measurement Blogging Tourism Social Media 102

Waxing UnLyrical

FEBRUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali An Ode To Monday February 7th, 2011 Tweet You wake up to Monday ; what will it bring? Hustle and bustle; and perhaps some stress; Perhaps a new client – do you hear “cha-ching&# ?

Tourism 64

Tourism Measurement Twitter Blogging 64

Waxing UnLyrical

AUGUST 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? “Who’s the Child Catcher? See you on Tuesday, then.

Measurement 67

Measurement Twitter Tourism Social Media 67

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. Onclusive is developing new ways to measure PR including attribution. In addition, iQ Media is merging with Teletrax, which a company 4C acquired in 2015. all 210 U.S.

Industry 91

Industry Media Technology Employee 91

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. Your keywords might be “social media for non-profits.&#

Google 109

Google SEO Engineering Measurement 109

Waxing UnLyrical

DECEMBER 31, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? Here is to an even more amazing 2011!!!!

Facebook 62

Facebook Twitter Skype Measurement 62

Waxing UnLyrical

APRIL 18, 2011

The blog is set up on a server separate from the institution’s homepage, a precautionary measure that was implemented so that if the blog was ever hacked, the University website would be protected. This was the first time social media had been on our department’s radar during a situation like this. Ironic, I know.

Crisis Communications 66

Crisis Communications Web Print Crisis 66

Waxing UnLyrical

DECEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: Paywalls, Pitches And Prognoses December 23rd, 2010 Tweet On Wednesday, we held this year’s last #measurePR Twitterchat. And more, as you will see at the end of this post).

Pitching 60

Pitching Measurement Writing Twitter 60

Waxing UnLyrical

SEPTEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR, the Don Bartholomew Edition Round II September 21st, 2010 Tweet I probably sound like a breathless teenager But last week’s #measurepr chat with Don Bartholomew was Awesome.

Measurement 60

Measurement Social Media Tourism Twitter 60