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ImPRessions - Crenshaw Communications
AUGUST 30, 2021
PR pros have been “newsjacking” for decades but it wasn’t until 2011 that David Meerman Scott penned the term. The Oxford dictionary defines it as “ The practice of taking advantage of current events or news stories in such a way as to promote or advertise one’s product or brand. ” . Use the news that’s already breaking.
Maxim Behar
MAY 12, 2021
The company made an impressive hat-trick with three awards in the "Special Event or Launch" category and won the prestigious sedond price in the "Agency of the Year" category. also won the honorable second place in the "Agency of the Year" category. The creative projects, with which M3 Communications Group, Inc.
Sword and the Script
APRIL 21, 2020
In early 2011, I published a blog post with “20 places to look for a PR job.” When I wrote that original post in 2011, the unemployment rate was 8.9%. Public Relations Society of America: [link] Also, keep an eye out for listings and events from your local chapter. Hopefully, I can add to this category in the future.
Waxing UnLyrical
JANUARY 1, 2011
While I’m not calling them my un-resolutions, here’s what I will try to do more – or less – of in 2011. In 2011, I would like to see WUL really take flight; not just from a content point of view, but continue to expand and become a landing pad for global voices of public relations and social media.
ImPRessions - Crenshaw Communications
JANUARY 31, 2019
Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. For challenger brands, social media can offer powerful PR and marketing opportunities, particularly when it comes to real-time marketing responses to news events or competitive moves. Take advantage of social media. . Take Taco Bell.
Ishmael's Corner
NOVEMBER 11, 2014
” This has been Bloomberg Businessweek’s mission going back to 2011 when creative director Richard Turley relaunched the publication. Replace the words in an existing visual: Take anything that has already has writing — could be billboard, a sign at a sporting event or even a soda can — and replace that writing with your own words.
ImPRessions - Crenshaw Communications
DECEMBER 31, 2018
The teens used their social media skills and journalistic savvy to quickly raise funds for future events, plan out media-oriented appearances and demonstrations, and offer an updated story for journalists and news crews. IHOP wasn’t the only winning brand in the food service category. Believe in something.
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